http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/ruby-pseudo-jody-mcintyres-bars-for-change.html Tue, 01 Nov 2011 11:00:27 +0000 An online music video series from the UK asks tackles police brutality and extremist groups.]]> http://www.psfk.com/2011/09/ruby-pseudo-a-19-year-old-on-conspicuous-consumption.html Wed, 21 Sep 2011 16:28:23 +0000 A millenial's thought's on the culture of consuming luxury products propagated by certain musical artists.]]> http://www.psfk.com/2011/07/ruby-pseudo-baking-up-a-storm-of-cake.html Wed, 13 Jul 2011 11:05:40 +0000 When blogger and consultant Ruby Pseudo noticed a lot of baking events popping up, she interviewed a few participating young women to see where the sudden passion for baking was coming from.]]> http://www.psfk.com/2011/06/ruby-pseudo-wants-a-word-nike-1948-store-relaunch.html Wed, 29 Jun 2011 18:13:16 +0000 Blogger and consultant, Ruby Pseudo, discusses how Nike's relaunched store invites locals to interact and just hang out.]]> http://www.psfk.com/2011/06/ruby-pseudo-lucy-pearson-on-make-up-as-art.html Thu, 16 Jun 2011 11:30:58 +0000 Ruby of Ruby Pseudo interviews Lucy Pearson on the world of make-up.]]> http://www.psfk.com/2011/06/ruby-pseudo-one-of-a-tee.html Wed, 08 Jun 2011 11:10:38 +0000 Ruby of Ruby Pseudo Consulting introduces One of a Tee: A while back Nate blogged this about Swedish t-shirt company One of a Tee, and their innovative idea of paying varying amounts of money for design runs based purely on their exclusivity. They’ve just dropped their new collection and here’s the price down. The above (L-R) Orange Turquoise – $400 (1 in the world (unless you decide to sell them on ebay of course)) Purple Pink – $200 (1 in each continent) Yellow Purple – $100 (1 in each country) Green Blue – $50 (1 in each city) Red Blue – $25Read more...]]> http://www.psfk.com/2011/06/ruby-pseudo-hungry-bbm-for-food.html Tue, 07 Jun 2011 16:59:42 +0000 Blogger and consultant, Ruby Pseudo, shares a great story about a new start-up out of London, UK.]]> http://www.psfk.com/2011/05/young-writers-publish-online-novels-using-facebook-notes-and-text-messaging.html Tue, 24 May 2011 15:39:52 +0000 Whilst traditional press circulation dwindles, it only makes sense that young people are finding new innovative ways to create and share stories.]]> http://www.psfk.com/2011/05/oki-ni-fully-shoppable-video.html Mon, 23 May 2011 16:38:42 +0000 The Game is a "fully-shoppable" fashion short allowing the viewer to click on models and clothing, profile the garms and then click to buy.]]> http://www.psfk.com/2010/12/youth-clubs-and-table-tennis-dont-work-with-guns-and-knives.html Thu, 16 Dec 2010 20:28:45 +0000 The Unity program is succeeding in easing youth gang violence through sports.]]> http://www.psfk.com/2010/08/ruby-pseudo-on-yer-bike.html Fri, 06 Aug 2010 20:06:16 +0000 Overnight, London has filled up with racks of bicycles in hot spots around the English capital.]]> http://www.psfk.com/2010/07/conspiracy-for-good-a-society-of-artists-thinkers-creative%e2%80%99s-and-doers-conspiring-to-do-good-in-the-world.html Fri, 23 Jul 2010 20:27:33 +0000 The first alternate reality game played out on a large scale, where the participants affect meaningful real life change via a range of benevolent and charitable organizations.]]> http://www.psfk.com/2009/09/the-voicebot-and-a-v-big-idea.html Tue, 08 Sep 2009 17:13:16 +0000 A hacked Industrial robot writes out real time messages for UK politicians.]]> http://www.psfk.com/2009/07/the-rock-and-roll-public-library.html Wed, 29 Jul 2009 15:01:47 +0000 The metamorphosis of former Clash guitarist Mick Jones from late 70’s socio-political hell-raiser to punk-rocks learned elder statesman looks complete with the opening of his own library. Located a stones row from the infamous road the Westway that inspired so much of his music, and set in a 3000 s/ft lock-up in Acton, The Rock and Roll Public Library will feature original artwork, fanzines, recording equipment, interactive features and of course a treasure trove of music and punk paraphernalia. Jones claims the idea is a “direct artistic challenge” to that altogether more “corporate” affair, the British Music Experience, which recentlyRead more...]]> http://www.psfk.com/2009/06/the-london-underground-tube-exits-and-pretty-pictures.html Thu, 18 Jun 2009 15:00:13 +0000 It’s approaching rush hour and Liverpool Street is fast becoming a crushing medley of limbs, briefcases and polished Italian shoes. Already late for a meeting you dart towards the Circle line in a vain attempt to arrive in some sort of concerted punctual state. Whisked off into London’s rat race you arrive at your destination station with perhaps enough time to conceivably make it, yet, as hundreds pile off of the train, you spy the exit at the furthest away point from your current position, blocked by a hundred steaming commuters and the hustle and bustle of the city’s undergroundRead more...]]> http://www.psfk.com/2009/06/make-your-own-overpriced-art.html Wed, 17 Jun 2009 20:17:47 +0000 Have you ever felt the desire to own your very own majestically crafted art masterpiece, yet been held back due to your restricting budget that falls just that small bit short of the £50M that is required of such a work? Well now the good people at IARTISTLONDON are offering imaginative minded customers the opportunity to do it for themselves, offering the opportunity to build contemporary masterpieces of their own, both affordably and easily. With these DIY sets including Damian Hirst’s skull, and a Banksy stencil and spray kit, IARTISTLONDON have not only offered a nice creative way of makingRead more...]]> http://www.psfk.com/2009/06/the-cutting-room-experiment.html Mon, 15 Jun 2009 14:13:37 +0000 With a population of just over 2.5 million people, Greater Manchester is one of the busiest, hustling and bustling counties in England. With much of this mass of peoples centered within the city of Manchester, the built up and industrial metropolitan has been developed from the centre outwards. However much of the city, particularly the southern strip, and the northern quarter, have long been crying out for regeneration as the decline of heavy industry has left many areas depleted over the years. Things are changing however. A regeneration project in Ancoats, just north of the city centre, will incorporate aRead more...]]> http://www.psfk.com/2009/06/the-bathhouse.html Fri, 12 Jun 2009 20:33:44 +0000 Shoreditch is a funny old place. Bubbling with Artsy crevices, graffiti covered corners, outrageous forward thinking fashion fiends, the occasional ex Rockstar, shady salons, cheap drugs, expensive booze and a strong conviction in its own hype, Shoreditch isn’t ever without much in the fervently flitting form of the wildly eccentric. That fact is now even truer, as a converted Turkish Bathhouse, has laid its bold roots on one of the area’s well beaten, much maligned, corners. Tactically set where the City meets Shoreditch. The Bathhouse, as it is known, offers far more than one would primarily believe, the space playingRead more...]]> http://www.psfk.com/2009/06/the-new-bermondsey-square.html Fri, 05 Jun 2009 09:00:46 +0000 Award-winning London architectural practice East have once again proven their expert skill, here creating a new public area for Bermondsey Square in Southwark, South London. The aim of the square is to rekindle a sense of community within the new expansion, linking the surrounding spaces, pedestrian and cycle routes to the day-to-day activities of the area. With the square incorporating an arena for an outdoor cinema, seating, general play and a market, the space not only will help to bring people to Bermondsey, but is also in keeping with the deep heritage of the area [The Bermondsey Antiques Market hasRead more...]]> http://www.psfk.com/2009/06/amazing-radio-only-plays-unsigned-artists.html Wed, 03 Jun 2009 14:30:47 +0000 Yesterday saw the launch of a new national Radio service on Digital frequency [DAB] that shall give a voice to new music artists in a way that they have never previously been offered. Amazing Radio shall only play music by unsigned artists, playing some of the 15,000 tracks that have been uploaded on to the Amazing music website [all of which are downloadable, with 70% of revenue going directly to the artist]. Trialling for six months, the self styled ‘democratic radio station’ is giving voice to new talent, both unsigned artists and presenters, and giving them a platform to displayRead more...]]> http://www.psfk.com/2009/06/72-rivington-street.html Mon, 01 Jun 2009 14:04:25 +0000 72 Rivington Street, located in the heart of Shoreditch, East London, is the new physical home of YCN, a multi - purpose space comprising of a public ground floor with a gallery space, a library and a shop, two floors of studio and an area on the rooftop too. Taking inspiration from the form and markings of the original building, a graphic identity for 72 Rivington Street has been created by Eat Sleep Work/Play as the beautiful furniture work  The space has been designed for YCN by the Klassnik corporation, with interiors installed by OKAY Studio and Rob Thuring. YCN produce initiativesRead more...]]> http://www.psfk.com/2009/05/143-exceptional-pop-up-retail.html Tue, 19 May 2009 14:11:17 +0000 Open for two weeks, and two weeks only, 143, located just off London’s artsy Carnaby Street, is a pop up store with a pioneering difference. Originally brought about due to the collaborative efforts of the creative powerhouse that is Kate Moross and cult fashion brand Silver Spoon Attire, whilst being supported by Gio Goi, 143 [the numbers standing for the amount of letters in the words I Love You – clever huh?] is a store packed full of beautiful bits and bobs that the creative teaming have decided to bring together under the one roof. Treats and trinkets fill everyRead more...]]> http://www.psfk.com/2009/04/iphone-performer-to-take-wembley-stadium.html Thu, 30 Apr 2009 20:00:18 +0000 Renowned for playing host to the some of the world’s largest artists, Wembley stage will soon host it’s first mobile phone performer, singer/songwriter Gary Go. Instead of using traditional instruments, Gary Go chooses to play music with his iPhone. Using his phone’s virtual recording studio application, Go has already successfully managed to recreate melodies on guitars, drums and the piano for his new album demo and now he’s attempting it live: ‘I think it’s pretty amazing that I’m going to be using a mobile phone on stage at Wembley Stadium in front of so many people’, he said. ‘My biggestRead more...]]> http://www.psfk.com/2009/04/hard-times-are-back-and-so-is-disco.html Thu, 30 Apr 2009 14:57:35 +0000 Just when the economic situation is getting everyone down and dreary, there would appear to be a shiny, glitter-ball of light at the end of the tunnel. Usually saved for the Christmas party, disco is experiencing a serious comeback, proving it’s Stayin’ Alive in 2009. But don’t anticipate the familiar cheese; this revival isn’t for the faint hearted. London’s new disco scene boasts a whole host of nights catering to the musical needs of those with disco fever. To name a few, nights at Spangles, Tropicana and Disco Bloodbath are some of the best picks. DJ Dan Beaumont of DiscoRead more...]]> http://www.psfk.com/2009/04/1000-free-bags-on-petticoat-lane.html Thu, 30 Apr 2009 14:38:05 +0000 With the intention of addressing the question of, ‘How users of public space are engaging with their environment’, the environmental group Public Works are making and giving away free bags to the traders and locals of Petticoat Lane in London. Using bits and pieces of donated fabric that they have collected, the two artists make their bags while sewing outdoors, chatting and engaging with the local visitors. The aim of the project is to encourage fun and innovative ways of making people interact with the public space around them. Initially shy to the idea, the locals of Petticoat Lane areRead more...]]> http://www.psfk.com/2009/04/ubisofts-augmented-reality-trailer.html Tue, 28 Apr 2009 17:58:35 +0000 ‘Assassins Creed 2’ is the highly anticipated sequel to ‘Assassins Creed’ due to be released by Ubisoft later on this year. Games developers at Ubisoft, keen to be at the forefront of their field, have employed the use of Augmented Reality (AR) in a teaser trailer, viewable here. We’ve discussed AR before, a category of visual design/gaming that cleverly combines elements of real-world and computer-generated graphics to display a scene or scenario in real time with incredible accuracy. The teaser website employs the use of Magic-Symbol technology, designed in-house by the Ubisoft team, inspired by existing Magic-Symbol software. Magic-symbol isRead more...]]> http://www.psfk.com/2009/04/smirnoffs-how-to-be-modern-gentleman-classes.html Fri, 17 Apr 2009 21:11:30 +0000 Last night at London’s Sketch, Smirnoff held their first group of Masterclasses for anyone wanting to become or in the process of becoming ‘a Gentleman’. The ongoing series of classes include classic cocktail making from Tristan Stephenson, a top mixologist and Smirnoff Black Ambassador who demonstrates how to make the best Vodka martini and other cocktails along with advice on ingredients and glasswear. Featured last night was a pop-up barbershop where guests received a 15 minute personalised session from an employee of renowned salon Sharps using free skin care product from Hugo Boss and offering a few tips for futureRead more...]]> http://www.psfk.com/2009/04/recession-affects-uk-streetwear.html Wed, 08 Apr 2009 17:25:27 +0000 Quite a few people have noticed the move of the well known and loved BAPE store off Carnaby Street, which people used to queue outside for hours on the day a new line was being released. The BAPE lines have now been moved to pop-up stores in Dover Street Market, a place not many of the regular customers are all too comfortable visiting. As well as this, another Japanese street wear brand, Neighborhood, has been taken off the rails at well-known store, The Hideout. This is mainly due to the decreasing value of the pound in comparison to the Yen.Read more...]]> http://www.psfk.com/2009/03/adili-style-with-a-conscience.html Fri, 20 Mar 2009 18:46:07 +0000 Adili is one of the first ecological fashion websites that has grabbed the attention of the mainstream consumer. Since launching in 2006 it has acted as a portal to over 80 ethical clothing brands such as Karen Cole, Neal’s Yard Remedies, Pants to Poverty and People Tree. Recently it has launched its own line of ethical clothing called ‘Adili Own Label’ which includes accessories, towels, lingerie, nightwear as well as men and women’s fashion ranges. Prices are reasonable and go from £80.00 for a belted dress to just £6.00 for a leaf print tote bag. The website also offers tipsRead more...]]> http://www.psfk.com/2009/03/finding-opportunity-in-woolworths-demise.html Wed, 18 Mar 2009 16:38:18 +0000 When UK based Woolworths, the store that stocked and sold pretty much everything you’d never need, was hit by the recession and closed most people were a little distraught. Although the chain was famous for its variety of sweets and being frequented around holiday time for any and every type of toy, there was not enough business to keep them afloat. From this disaster and disappointment however, has come some good. First, via the initiative of previous Dorchester branch Woolworths manager, Clare Robertson: after the closure of her branch in late 2008, she decided that something similar had to goRead more...]]>