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Sara Roncero-Menendez

Sara Roncero-Menendez

Sara is a regular contributor to PSFK. She is New York City based.

Home september 3, 2014

Nail Polish Line Detects Date Rape Drugs

Undercover Colors allows women to find out if their drink has been tampered with by just dipping their finger in it

Arts & Culture september 2, 2014

Hello Kitty Is Not a Cat, But She Can Be Ice Cubes and Hot Dogs

The revelation from Japanese company Sanrio that Hello Kitty is in fact a human being takes the Internet by surprise

Advertising september 2, 2014

Man Eats Pasta Off Subway Platform to Endorse Cleaning Product

A Bissell employee eats a meal on a train platform in front of horrified onlookers after cleaning it with the company's latest vacuum

Design & Architecture august 29, 2014

Darth Vader, Star Wars Honored with Toasty Treatment

The head of the infamous villain from the sci-fi saga can make special scorched versions of the favorite food item

Advertising august 29, 2014

Beer Company Serves Up Its Own Twist on the ALS Ice Bucket Challenge

Czech brew brand Two Tales completes the feat by swimming through some of the world's coldest waters

Sustainability august 25, 2014

Box of Chocolates As Set of Oil Paints

A Japanese design studio creates a chocolate collection that mirror's an artist's paint set

Arts & Culture august 25, 2014

Bryan Cranston, Aaron Paul Reunite for Emmy’s Spot

The leads from the critical hit 'Breaking Bad' create an ad for Audi, a sponsor of the upcoming Emmy awards

Work august 21, 2014

Brazilian Beer Film Shows Consumers as Creatures of the Night

Skol introduces its latest product by comparing its customers to bats who live to party at night

Technology august 18, 2014

Hello Kitty Launched into Space to Entice Private Companies to Work with Satellites

The famous Japanese cat mascot goes up into space to urge Japanese companies to start working on space technology

Work august 18, 2014

Cup Noodles Campaign Uses Drones to Deliver Instant Ramen to Extreme Athletes

The instant ramen dinner company created an advertisement to show how their product can fit into an active lifestyle, with a little help

Retail august 18, 2014

Canadian Retailer Enlists Style Makers in Instagram-Centric Campaign

Clothing store Aritzia uses the photo-sharing service to show off the happy faces modeling beloved items from their new collection

Advertising august 14, 2014

Yale Medical Library Exhibit Features Historical Tobacco Ads, Anti-Smoking Materials

The Ivy League university uploads a wealth of advertising both for and against tobacco products

Technology august 14, 2014

Restaurant Tasting Menu Includes Cell Phone Charger Course

Jose Garces restaurant Volver is offering patrons a chance to charge their smart phones during their meals

Gaming & Play august 13, 2014

Pikachu Outbreak in Japan Promotes Movie’s Success

Fifty full-sized versions of the popular Pokemon invade Japanese park to promote latest installment

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