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Sara Roncero-Menendez

Sara Roncero-Menendez

Sara is a regular contributor to PSFK. She is New York City based.

Toshiba Improves Upon Senior Care with Activity Trackers for the Elderly

Lululemon’s Revamped Pant Wall Takes Guesswork Out of Workout Clothes

Transylvanian Music Fest Accepts Donated Blood as Your Admission Price

Eat Your Chocolate Cake with the Perfect Soundtrack

Sephora Joins the Beauty Subscription Box Arena

Enjoy a Good Read (and Nap) at a Book and Bed Hostel

Self-Defense Umbrella Empowers Women in Small Towns

McJezus Takes McDonald’s to Divine Extremes

Dear MTA, Please Adopt These ‘Stand Up For The Pregnant’ Posters

Fridge Magnet Connects Your Cravings to Your Netflix

Supermarket Broadcasts Your Food’s Origin on the Big Screen

Crap, Now Even Your Baby Diaper is Smart

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