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Sara Roncero-Menendez

Sara Roncero-Menendez

Sara is a regular contributor to PSFK. She is New York City based.

Nail Polish Line Detects Date Rape Drugs

Hello Kitty Is Not a Cat, But She Can Be Ice Cubes and Hot Dogs

Man Eats Pasta Off Subway Platform to Endorse Cleaning Product

Darth Vader, Star Wars Honored with Toasty Treatment

Beer Company Serves Up Its Own Twist on the ALS Ice Bucket Challenge

Box of Chocolates As Set of Oil Paints

Bryan Cranston, Aaron Paul Reunite for Emmy’s Spot

Brazilian Beer Film Shows Consumers as Creatures of the Night

Hello Kitty Launched into Space to Entice Private Companies to Work with Satellites

Cup Noodles Campaign Uses Drones to Deliver Instant Ramen to Extreme Athletes

Canadian Retailer Enlists Style Makers in Instagram-Centric Campaign

Yale Medical Library Exhibit Features Historical Tobacco Ads, Anti-Smoking Materials

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