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Scott Lachut, PSFK Labs

Scott Lachut, PSFK Labs

Scott Lachut is PSFK Labs' Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

Retail november 29, 2016

The Future Of Retail 2017: Transformation Strategies For A Customer-First Business

PSFK's President of Research and Strategy Scott Lachut introduces our new report, highlighting the framework for brands and retailers to exceed the expectations of today's customers

Advertising july 1, 2016

Refreshing Advertising's Relationship Between Brands And Consumers

PSFK’s President of Research, Scott Lachut, introduces a new vision for digital engagement

Google Introduces Products That Will Sharpen Its Ad Focus
BMW Vision 100 concept car
IoT february 8, 2016

Super Bowl 50: PSFK's Take on the Magic and Meh

The high and lowlights of the mad scramble to shine on advertising's biggest stadium

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