Social media is revolutionizing our lives as individuals and as marketers. In the last year, Facebook exploded globally and Twitter grew by a staggering 1382%. Last week Google launched the ‘Wave’, a new in-browser collaboration tool, ushering in the era of real time, aggregated communication.
Leading corporate brands are responding. The list of Fortune 500 companies using social media reads like a ‘Who’s Who’ including Coca-Cola, Wal-Mart, Intel, Nike, Motorola, Pepsi, Starbucks, GM, GE and IBM. Yet even as social media goes mainstream, what it means for us as individuals and how we speak as marketers is not yet clear.
To dramatize [...]