Discover the Benefits of PSFK Membership
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Sophie Maxwell, Pearlfisher
Sophie Maxwell: Ingestible Bio-Bots Design the Healthy Body of the Future
13 november 2015
Futures Director at Pearlfisher on how ingestibles, smart pills and broadband-enabled digital tools will give us a clearer picture of our internal health
Sophie Maxwell: Our DNA Will Break Radical Ground for Brands and Beyond
10 september 2015
Futures Director at Pearlfisher investigates what the implications of engineering ourselves will be
Sophie Maxwell: Designing the Embeddable Future of Our Sensory Potential
19 june 2015
Futures Director at Pearlfisher yearns for a future where unobtrusive embeddables respond to our chemical and emotional responses
Sophie Maxwell: A Future Living Will That is Very Much ‘Alive’
14 april 2015
Futures Director at Pearlfisher ruminates on Vivo, an algorithmic will that is as ever-changing as our lives
Sophie Maxwell: How Can We Create a More Personalized Future?
11 march 2015
Futures Director at Pearlfisher believes in the future we will want new knowledge, inspiration and possibilities to allow us to be more empowered in shaping the lifestyle we want to lead
Sophie Maxwell: The Big Switch-Off – Why Brands Need to Create New Ways to Connect
17 october 2014
Brands are now supporting our need to schedule time for disconnection-creating space for significant moments, reconnecting us with creative contemplation and ensuring our well-being.
Sophie Maxwell: 3 Ingredients Brands Need For The Future Of Food
25 june 2014
Consumers are increasingly seeking food brands that are tailored to their individual needs.
Sophie Maxwell: Future Health – Feeling The Power Of Body And Mind Symbiosis
26 february 2014
The next step in the future of health is connecting mental and physical health in order to achieve higher levels of well being.
Sophie Maxwell: What Will The Top Brand Needs Be In 2014
24 january 2014
As 2014 begins, brands must identify and anticipate key desires in order to make real, lasting change.
Sophie Maxwell: Scaling Up Vs Scaling Down
18 august 2013
The next challenge for brands is to meet human and consumer needs on both a global and local scale.
Sophie Maxwell: Why People Are Looking For Brands That Will Help Them Thrive
26 may 2013
We are looking to optimize our bodies - and for a new generation of high performance business behavior to help us to do so.
Sophie Maxwell: Has Branding Design Become The New Political Manifesto?
10 march 2013
Insight Director at Pearlfisher discusses how more companies are starting to voice their social and political opinions through packaging and image.
Moleskine: The Brand to Give Nomads a Mobile Identity
This Supermarket Wants to Set You Up On a Blind Date
Lady Gaga and Intel to Honor David Bowie at the 2016 Grammys
How Touchable, Shoppable Videos are Changing the Advertising Narrative
Rotating Curators Craft New Adidas Subscription Boxes
Mannequins of the Future Are Headless Robots
Spin a Globe and Travel With a Drone's Eye View
Better Brews Come Delivered By Data Analytics
Teething Necklaces That Babies Can Gnaw On
Fitbit To Score Some Street Cred at NYFW
Faraday Future's Vision Hinges On Its Sculptural Aesthetic