Last Wednesday I attended Ad Week’s Climate Change Symposium. Here, the world of NYC advertising shared with the audience that it has found its niche within the climate change agenda, which is to engage ‘consumers’ and ‘internal stakeholders’ in a movement that in turn will activate policy and drive global agreements.
Mitigating Climate Change is hot on the business agenda. What about Adapting to it? There’s been plenty coverage on the rise and detail of the American Energy and Security Act of 2009 (ACES and also called the US climate and energy bill), passed by the United States House of Representatives on June 26 and now facing the Senate with daunting prospects, with the objective of mitigating climate change and reducing our dependency on oil. But thus far very little coverage on the significance of climate impacts and the change and planning required for businesses, administrations and institutions – ‘climate adaptation’.