Denim & Supply Ralph Lauren’s Fall 2014 campaign features creative projects by art and fashion visionaries. Its latest creative initiative and global campaign, “Project Warehouse,” celebrates new faces and invites consumer collaboration in the spirit of artist warehouse communities.
The project’s artist collaborators include longtime brand partner and two-time Grammy-nominated and AMA award-winning DJ/ producer AVICII, Los Angeles-based illusionary portrait artist Alexa Meade and the British illustrator/sculptor Arran Gregory.
Project Warehouse kicked off last month with AVICII’s invitation to followers from all over the world to become a part of the upcoming teaser video for his much-anticipated sophomore album. The collaborators will create larger-than-life projects using Denim & Supply’s vintage-inspired aesthetic as inspiration. These will be shared globally across print, digital and social platforms, encouraging fans to participate by using the hashtag #ProjectWarehouse.
These projects will unfold during the fall season, encouraging fans to become part of the creative process and rewarding those who do. Alexa Meade is currently using her signature art-in-motion techniques to paint 2D portraits on live models, and next month Arran Gregory will use denim as his canvas to create unique artworks in his geometric-sketch style. All three of the artists were shot by the celebrated American photographer Mark Seliger for the Denim & Supply fall advertising campaign.
The Project Warehouse content will be curated into a streamlined digital hub, integrating brand videos, artist videos, user submissions, behind-the-scenes videos and the products that inspired these artistic endeavors, ultimately bringing the whole experience to life in a multidimensional way.
You can find out more about Denim & Supply Ralph Lauren and the Project Warehouse campaign at the dedicated website and view the introductory video for Alexa Meade below: