PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

A fiction series experiments with a new model involving its readers.

PSFK curates a daily selection of relevant and noteworthy news headlines from around the world.

Sony UK and WWF join forces, posing a sustainability and design challenge.

A customized video ad on YouTube resembles the ‘Subservient Chicken’ of viral video yore.

A new band is promoting their debut album in a unique, interactive way.

A new book offers an insider’s guide to the process of generating great ideas.

The company is introducing a new feature to monetize its virtual real estate.

A key announcement from the company’s Fall 2010 event today raises the competition in the social music arena.

Perfume company rethinks traditional marketing tactics, injecting strategy with fun element of surprise.

The designer has created a new line of school supplies under the brand Book Marc.

PSFK curates a daily selection of relevant and noteworthy news headlines from around the world.

What if the romantic notion and positive archetype of “farmer” is not accurate?

Piers Fawkes has curated a selection of over 70 videos from creative projects we’ve featured on PSFK.com.

Brazil’s logo for the 2014 World Cup was supposed to symbolise unity. But the simple green and gold design of hands joining together like the World Cup itself has had quite the opposite effect.

Behance is a company that organizes the creative world to make ideas happen. Creative thinkers – the people with the most ideas – often struggle the most with organization and productivity. Behance aims to change that.

Tim Harris and Saneel Radia of Denuo propose seven dated notions that may be stifling creative thinking and innovation.

A mobile program provides simple advice designed to change the behavior of its users.

A recent opinion piece at TechCrunch challenges users experiencing social media fatigue to question what they’ve grown to expect from it.

A look at the most fuel efficient domestic carriers.

The New York Times looks at how location-based services are trying to attract a wider user base.

PSFK curates a daily selection of relevant and noteworthy news headlines from around the world.

A Dutch architecture firm creates eco-friendly communal homes for creative artists.

A new marketing campaign aims to promote a healthy snack alternative to school children.