We will be publishing video from the Good Ideas Salon and also one-one-one interviews with the panelists throughout next week. In the meantime, here’s a selection of the images from the first talk by Marc Alt, Mark Dytham and Peter Rojas; the second talk with Rie Azuma, Danny Choo and Hiromi Matsubara; plus the talk between Piers Fawkes and Francois Bancon of Nissan.
Read more...November 6, 2009
Nike Uses Cinematic Narrative to Launch M6
In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe’s designers.
Read more...Volkswagen: Influencing Our Actions Through Fun
Volkswagen believes that injecting a healthy dose of fun into the often mundane tasks in our daily lives, such as choosing the stairs or remembering to recycle, is the best method for positive influencing our behaviors.
Read more...November 5, 2009
“Epic Mickey” – Disney Reinventing The Classic Character
To combat falling domestic merchandise sales and increase Mickey Mouse’s relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.
Read more...Piers Fawkes’ Future Trends 09 Presentation
I recently presented at the Future Trends conference in Miami. My presentation was called ‘Good Ideas in 2010′ and it is the first part of a project to deliver a book later this month with the same title.
Read more...(Pic) Small Is Beautiful
The label of a British beer brand waves the ’small is beautiful’ flag.
Read more...November 4, 2009
Laser Etching Could Replace Labels on Fruits and Vegetables
A new laser etching technique might make the small labels on fruits and vegetables a thing of the past.
Read more...Blu Dot’s Real Good Experiment Tracks Chairs from Curb to Home
Furniture company is attempting to track the “curb-mining” habits of the NYC residents by leaving GPS-enabled chairs scattered throughout the city.
Read more...Swedish Designer Opens First Ever “Hostage Store” in Stockholm
One radical solution to the boost excitement within the fashion world and introduce an edgy element into retail is Ann Sofie Back’s “hostage store”.
Read more...Paul Coudamy’s Random Resurrection
Paul Coudamy is a French architect whose work is a contemporary mash up of inventiveness supplied by today’s technologies and materials.
Read more...Guinness’ Latest Ad Hits TV Screens Today
The latest Guinness ad will be released on ITV1 in the UK this evening, during the Champions League football match between Liverpool and Lyon. Given Guinness’ history of large-scale ads, on first glance this one appears no less ambitious or impressive.
Read more...Creative Inspiration from Behance X
Behance is a company that organizes the creative world to make ideas happen. Every Wednesday, Behance shares 5 fresh art and design projects from their network with PSFK.
Read more...November 3, 2009
Illy Caffe Looking to Replace Your Morning Starbucks
Italian coffee maker Illy Caffe will challenge Starbucks Corp’s stronghold over the US out-of-home coffee market by expanding its reach within independent coffee shops, rather than opening up its own.
Read more...Cadbury’s Splitscreen Website Promotes Charity Contest
Cadbury’s One For You, One For Me charity contest features a website divided into two sides, where everything visitors interact with on one side affects the other side as well.
Read more...George Parker: Why the “Agency of the Future” is Destined to be a Pathetic Reflection of the “Agency of the Past”
George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.
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