Author of 98% Pure Potato calls for a reboot of the days when human interaction was at center of agencies' account planning departments
Considering the obsession for numbers, vast datasets, and real-time analysis in current marketing there’s a certain irony that 50 years ago these approaches would have been vilified as ‘scientific advertising’ and discarded. Creatives such as Howard Gossage and Bill Bernbach railed against the use of quickfire quantitative techniques to choose which ads would be effective. And drop those which failed the first round of tests. The fightback started not in New York or San Francisco but in London in the late 1960s when two very different individuals, Stephen King and Stanley Pollitt, created a new department in their agencies and called it the account planning department.
The Instagram-based run through San Francisco offers fans the chance to win a pair of Reebok ZPump Fusion
Reebok has launched an Instagram-based virtual run through the streets of San Francisco as part of its Hunt For The Pump experience. Although the inventive social game takes place on Instagram, it offers fans the chance to win a tangible reward: a pair of new Reebok ZPump Fusion.
#hurtsmetoo campaign allows everyone to stand with mistreated women
Budapest’s ACG advertising agency created the campaign #hurtsmetoo to raise awareness and money for the safe houses operated by the Hungarian Interchurch Aid, which provides a shelter for abused women. In partnership with the Hungarian designer tattoo brand TATZ, the agency developed a special set of temporary tattoos that look like bruises.
Class Travel films a live test while falling from the clouds to document the easy-to-use booking app
Class Travel has a unique hook to differentiate themselves from other hotel booking apps: signup, payment and checkin processes embedded in their product so users can simply walk up and get their keys with no other steps required.
An up-to-date account of our Live, Work, Play Better Conference straight from PSFK's editorial team
This past weekend, PSFK 2015 sought to inspire a creative professional audience to live, work and play better. Recognizing the dynamic blur that are our days, we presented speakers, projects, activities and ideas that provide balance, effectiveness and personal growth.This three-day conference kicked off April 16 with the classic PSFK full-day conference on full display on April 17.
The CEO of an email-based personal AI system, the COO of a GIF platform, and more are our PSFK 2015 speakers
PSFK 2015 seeks to inspire a creative professional audience to live, work and play better. Recognizing the dynamic blur that are our days, we will present speakers, projects, activities and ideas that provide balance, effectiveness and personal growth.
The retailer is hosting online weddings to enable couples to share their special day with family and friends 'round the world
IKEA has launched the Wedding Online service, which will enable couples to get married virtually and share their special day with people around the world. The service has been created to provide an easy and inexpensive way for those in love to marry each other.
The world's billboard central is about to get a dose of 3D advertising via TriLite Technologies
In Time Square, where billboards are constantly fighting for a slice of attention, an added dimension will be a valuable weapon. Display developers TriLite Technologies is about to implement outdoor autostereoscopic displays, or 3D displays, that work sans glasses.