NFL Players Campaign Against Domestic Violence in New PSAs

In an extension of the ‘No More’ movement, over two dozen NFL players participated in ads speaking out against domestic and sexual assault

 

Domestic violence and sexual assault are long-standing problems in the U.S. and around the globe that, until very recently, have not received the attention they deserve. But, in the wake of high-profile assaults such as those by Ray Rice, Ray McDonald, and Greg Hardy, the NFL is finally stepping in to help bring awareness and support to the issue.

Set to premiere during Thursday Night Football on October 23rd, as well as on billboards in Times Square, the No More campaign, in collaboration with the NFL, has created a series of PSAs featuring current and former players spreading the message of no more violence.

The PSAs centers around the No More campaign’s unifying symbol to help increase bystander engagement and public awareness. The new campaign extension draws on the celebrity power of current and former stars such as Antonio Gates, Cris Carter, Curtis Martin, Eli Manning, Jason Witten, John Lynch, Troy Vincent, and William Gay. The inclusion of Vincent and Gay is especially powerful when considering their personal experiences, with Vincent’s mother being a survivor of domestic violence and Gay’s mother being killed by an abusive partner.

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In addition to the PSAs and other awareness efforts, the NFL has also created a committee of three women to improve the league’s domestic violence policies and education programs.

The original No More campaign was launched in September 2013 to raise awareness and further initiatives with the aim of ending domestic violence and sexual assault. The movement calls on everyone to break the silence and speak out, helping to remove the shame and stigma of being a victim.

In previous No More PSAs, celebrities such as Ice-T, Andre Braugher, Katie Couric, Courteney Cox, Tim Gunn, and Amy Poehler speak out on the issue.

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No More is doing its best to be everywhere for increased awareness and action in order to achieve their ultimate vision of zero violence. Websites, T-shirts, billboards, social media – you name it, they want to be there. Hopefully, in getting organizations and individuals to embrace the cause as their own, No More can increase funding for prevention. Because, prevention is still sorely needed:

  • 1 in 3 women and 1 in 4 men experience violence from their partners in their lifetimes.
  • 1 in 5 women are survivors of rape.
  • 1 in 2 women and 1 in 5 men have experienced some form of sexual victimization in their lives.

The PSAs were created pro bono thanks to a collaboration between Rachel Howald and Young & Rubicam, the Joyful Heart Foundation, Viacommunity, Mariska Hargitay, Tate Donovan, Blair Underwood, and renowned photographer Timothy White.

No More is joined in their cause by organizations such as Men Can Stop Rape, the National Domestic Violence Hotline, the National Alliance to End Sexual Violence, the U.S. Department of Justice’s Office on Violence Against Women, and many others. Join the cause and donate here, and remember that all of us working together can make a difference in bringing this issue to an end.

 

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