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This Week in Brand Strategy & Advertising

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

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Could This Be The Future Of Storytelling?

Could This Be The Future Of Storytelling?

A fiction series experiments with a new model involving its readers.

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(Headlines) Greener Champagne Bottles, The Peanut Solution & Ping Breaks Up With Facebook

(Headlines) Greener Champagne Bottles, The Peanut Solution & Ping Breaks Up With Facebook

PSFK curates a daily selection of relevant and noteworthy news headlines from around the world.

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Crowdsourcing For Environmental Change

Crowdsourcing For Environmental Change

Sony UK and WWF join forces, posing a sustainability and design challenge.

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A Hunter Shoots A Bear: Making Ink Correction Fluid Look Interesting

A Hunter Shoots A Bear: Making Ink Correction Fluid Look Interesting

A customized video ad on YouTube resembles the ‘Subservient Chicken’ of viral video yore.

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A Musical “Choose Your Own Adventure”

A Musical "Choose Your Own Adventure"

A new band is promoting their debut album in a unique, interactive way.

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The Advertising & Creative Process, Illustrated

The Advertising & Creative Process, Illustrated

A new book offers an insider’s guide to the process of generating great ideas.

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Google To Introduce Sponsored Icons In Its Maps Service

Google To Introduce Sponsored Icons In Its Maps Service

The company is introducing a new feature to monetize its virtual real estate.

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‘Ping’ Enters Apple Into The Social Media Space

'Ping' Enters Apple Into The Social Media Space

A key announcement from the company’s Fall 2010 event today raises the competition in the social music arena.

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From Magazine Inserts To Interactive Experiences

From Magazine Inserts To Interactive Experiences

Perfume company rethinks traditional marketing tactics, injecting strategy with fun element of surprise.

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(Pics) Marc Jacobs Gets Scholastic

(Pics) Marc Jacobs Gets Scholastic

The designer has created a new line of school supplies under the brand Book Marc.

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(Headlines) Psychedelic Drugs, P2P Car Sharing & Information As Architecture

(Headlines) Psychedelic Drugs, P2P Car Sharing & Information As Architecture

PSFK curates a daily selection of relevant and noteworthy news headlines from around the world.

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Ed Cotton: Why Do We Trust Farmers?

Ed Cotton: Why Do We Trust Farmers?

What if the romantic notion and positive archetype of “farmer” is not accurate?

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The PSFK Ideas Playlist On YouTube

The PSFK Ideas Playlist On YouTube

Piers Fawkes has curated a selection of over 70 videos from creative projects we’ve featured on PSFK.com.

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Monocolumn: World Cup Logo Bashing

Monocolumn: World Cup Logo Bashing

Brazil’s logo for the 2014 World Cup was supposed to symbolise unity. But the simple green and gold design of hands joining together like the World Cup itself has had quite the opposite effect.

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Creative Inspiration From The Behance Network XXXXVI

Creative Inspiration From The Behance Network XXXXVI

Behance is a company that organizes the creative world to make ideas happen. Creative thinkers – the people with the most ideas – often struggle the most with organization and productivity. Behance aims to change that.

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7 Customs Stifling Marketing Creativity

7 Customs Stifling Marketing Creativity

Tim Harris and Saneel Radia of Denuo propose seven dated notions that may be stifling creative thinking and innovation.

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iPhone App Helps Users Make Their Homes More Energy Efficient

iPhone App Helps Users Make Their Homes More Energy Efficient

A mobile program provides simple advice designed to change the behavior of its users.

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Is Social Media Boring You?

Is Social Media Boring You?

A recent opinion piece at TechCrunch challenges users experiencing social media fatigue to question what they’ve grown to expect from it.

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(Pic) Seat Miles Per Gallon

(Pic) Seat Miles Per Gallon

A look at the most fuel efficient domestic carriers.

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Getting Mainstream Users To Check In

Getting Mainstream Users To Check In

The New York Times looks at how location-based services are trying to attract a wider user base.

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(Headlines) Lower Privacy Standards, Super-sized Food & Shrinking Chips

(Headlines) Lower Privacy Standards, Super-sized Food & Shrinking Chips

PSFK curates a daily selection of relevant and noteworthy news headlines from around the world.

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(Pics) Energy Efficient Homes For Musicians

(Pics) Energy Efficient Homes For Musicians

A Dutch architecture firm creates eco-friendly communal homes for creative artists.

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Rebranding Baby Carrots As ‘Junk Food’

Rebranding Baby Carrots As 'Junk Food'

A new marketing campaign aims to promote a healthy snack alternative to school children.

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