A new laser etching technique might make the small labels on fruits and vegetables a thing of the past.

Furniture company is attempting to track the “curb-mining” habits of the NYC residents by leaving GPS-enabled chairs scattered throughout the city.

One radical solution to the boost excitement within the fashion world and introduce an edgy element into retail is Ann Sofie Back’s “hostage store”.

Paul Coudamy is a French architect whose work is a contemporary mash up of inventiveness supplied by today’s technologies and materials.

The latest Guinness ad will be released on ITV1 in the UK this evening, during the Champions League football match between Liverpool and Lyon. Given Guinness’ history of large-scale ads, on first glance this one appears no less ambitious or impressive.

Behance is a company that organizes the creative world to make ideas happen. Every Wednesday, Behance shares 5 fresh art and design projects from their network with PSFK.

Italian coffee maker Illy Caffe will challenge Starbucks Corp’s stronghold over the US out-of-home coffee market by expanding its reach within independent coffee shops, rather than opening up its own.

Cadbury’s One For You, One For Me charity contest features a website divided into two sides, where everything visitors interact with on one side affects the other side as well.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

Over the next two months, PSFK will be hosting Redscout’s SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.

As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo’s Mountain Dew will reward marketing duties for a $100 million-plus business to a consumer-picked player, via an online contest beginning in late November 2009.

Musician John Mayer has released a new augmented reality video called Battle Studies that places viewers right in the action.

Danish designer Sebastian Campion has created The Urban Cursor project in an effort to get the public to explore the link between our physical and digital realms.

This holiday season online retail giant eBay will be going analog – making the leap from the web to real-life with a pop-up shop set to open November 20th in New York City.

In a disturbing example of invasive advertising, German agency Jung von Matt has come up with “flyvertising”.