Nothing but the best would do for the fashion magazine’s 50th birthday and Peroni Nastro Azzurro delivers
Vogue Italia, the Italian style and fashion powerhouse turned 50 last month. To help the magazine celebrate, Peroni Nastro Azzurro — the most popular Italian beer in the world — launched a live tribute to Vogue’s presence, present and history.
Peroni Nastro Azzurro Celebrates the Visionary World of Vogue Italia was first unveiled at Industria in New York, New York to an invitation-only full house, but the video is available online to all at visionaryworld.vogue.it
The exhibition was curated by Vogue Italia’s current editor-in-chief Franca Sozanni and funded byt Peroni Nastro Azzurro. It features 30 short videos, each featuring an item that showcases the magazines wit and leadership in the fashion industry. Images and videos run the range from iconic photo shoots, interviews with celebrities, designers and photographers and behind-the-scenes insights about how the magazine has developed, grown, changed and pushed for change over its half-century history.
A very incomplete sampling of the luminaries who appear in the tribute film includes directors Baz Luhrman, Quentin Tarantino and Olver Stone, models Nina Addal and Constance Jablonski, actors Zachary Quinto and Michael Fassbender, and designers Manolo Blahnik and Philip Tracy.
On collaborating with the beer label, Zozzani professed delight about working with such an Italian icon on such a rewarding project. Of working with Vogue, Peroni noted that it is also celebrating a 50th birthday and shares the values of style, creativity and prosperity with the publication.
The exhibit closes its Industria presence on October 22, but runs through October 31st at Holt Renfrew, Toronto.