The CEO & Founder of Carnivore Club gives us five predictions for the future of subscription e-commerce
I am lucky to have participated in back-to-back e-commerce trends that frenzied media and consumers alike. I witnessed firsthand the craze of daily deals and flash sales, as hundreds of aspiring entrepreneurs hopped on the bandwagon and started their own daily deal startups.
Business-tech author details how cognitive systems wield a power like we've never seen and could soon be tending to our agriculture, industry, and service needs
The era of cognitive systems is dawning and building on today’s computer programming era. All machines, for now, require programming, and by definition programming does not allow for alternate scenarios that have not been programmed. To allow alternating outcomes would require going up a level, creating a self-learning Artificial Intelligence (AI) system. Via biomimicry and neuroscience, cognitive computing does this, taking computing concepts to a whole new level.
Global Chief Creative Officer of Saatchi & Saatchi Wellness calls for better wellness tools that will truly impact lives and trigger healthier choices
Over the past few years, countless efforts have been launched to improve our health and wellness through incentives, digital tools and scientific research. As somebody committed to the health and wellness industry, I’m excited by the wearable tech and data tracking being created to tackle our biggest health challenges, from obesity to diabetes. And I’m thrilled with our government’s commitment to researching and tackling issues like obesity.
The Calvert Journal and Afripedia are two creative and perception-altering movements spurred by the Internet's leveling powers
The first edition of IAM (Internet Age Media Weekend Conference) was held in Barcelona with a diverse array of leading minds shaping the future of creative industries around the world, and which are leading the first generation of Internet Age Media. Though the event took place last month, trends observed there have the capacity for great cultural impact.
Author of 98% Pure Potato calls for a reboot of the days when human interaction was at center of agencies' account planning departments
Considering the obsession for numbers, vast datasets, and real-time analysis in current marketing there’s a certain irony that 50 years ago these approaches would have been vilified as ‘scientific advertising’ and discarded. Creatives such as Howard Gossage and Bill Bernbach railed against the use of quickfire quantitative techniques to choose which ads would be effective. And drop those which failed the first round of tests. The fightback started not in New York or San Francisco but in London in the late 1960s when two very different individuals, Stephen King and Stanley Pollitt, created a new department in their agencies and called it the account planning department.
Futures Director at Pearlfisher ruminates on Vivo, an algorithmic will that is as ever-changing as our lives
Vivo is a technology-driven concept service using algorithms to collate and create a true assessment of our estates and personal legacies. It is inspired by the idea of a living will that is very much ‘alive.’
The son of former Creative Director at J. Walter Thompson recalls advertising's golden era through his father's work
There are many memories of the so-called “golden era” of advertising that are conjured up expertly by Matthew Weiner’s TV show Mad Men on AMC Networks. Largely, it is the effort to create a world that somehow captures the excitement of an era that stood for unyielding possibility. For someone like me, who was a small child during those years, with a father who may have been the model for someone like Don Draper, the show is an inescapable reflection of just how great that era really was.
Award-winning marketer and strategist explores the cultural forces behind Canada Goose's success, including rapper Drake
Funny how noticing works. Once you start seeing something, you can’t not see it. Such was the case for me this winter with Canada Goose jackets: One day I took note of the red, white and blue circular patch on the parka’s left shoulder, and almost immediately the coats—which retail for anywhere from $600-$1,200 dollars– seemed to be everywhere.