Futures Director at Pearlfisher yearns for a future where unobtrusive embeddables respond to our chemical and emotional responses
In the future, the demand to further shape and enhance these tools which will help us more precisely embrace the potential power of our individuality will continue to grow. And we believe that their next opportunity could lie in new and creative ways to harness and design the unspoken frontier of our sensory potential: our sixth sense.
Hathway’s co-founder and chief sales & marketing officer shares little-known insights into building your brand for a generation living on mobile
Smartphones are consumers’ constant companions. They are not only smart enough to adapt to our habits, but they are also trainable. We “train” them to tell us what we want to know and when we want to know it. We train them who we want to hear from, and when. We train them, in fact, to complement and supplement nearly every aspect of our life.
Jessica Lee, Sr. Manager of Mobile at HelloWorld, shares best practices for mobile marketing's latest trend: emoji apps.
It’s said a picture is worth a thousand words. With the heart emoticon chosen as the top word of 2014 and Apple expanding its keyboard by 300 emojis, it’s no surprise that emojis are the next big marketing craze. From Mentos to Ikea, and Burger King to Logo, brands across industries are being swayed to add their branding to the emoji lexicon to drive deeper engagement with new and existing fans and ramp up product awareness. It makes sense—emoji marketing bolsters a brand’s organic reach and expresses emotions in a concise manner without language barriers. But before brands jump on the bandwagon, it’s important to understand the DOs and DON’Ts of the emoji world to spur impactful conversations and drive meaningful conversions.
Esprit CTO James Brenner on how digital signage will change the visual landscape for retailers
I love posters. Film posters, classic graphic design posters, flashy cars posters. For a brief moment in someone’s life, they have meaning. But they’re cheap, and eventually are thrown away. The best ad posters are the same. Toulouse Lautrec selling you Absinth; VW selling you lemons; Kenny selling you K Swiss. But those posters, too, are nothing more than throwaways.
CEO of Havas PR North America and globally recognized trendspotter weighs in on how today’s fitness obsession fuels an anti-fat bias
First it was the Fitbit—which has become so popular (with nearly 21 million devices sold) that the company is preparing to go public. Now we have the Apple Watch, the fitness tracker du jour. It’s clear we can’t get enough of the “quantified life.” But along with the rise in wearables and fitness technology, I’ve noticed another, more disturbing trend: the resurgence of fat discrimination.
International branding agency Siegel+Gale on the need for marijuana to transcend its brand mis-identity
As we push ever forward into the 21st century, so too do progressive notions around certain lifestyle choices, specifically the topics of drugs and drug use. One of the major cultural shifts of the 20th century drummed up a conflict that has raged some 60-plus years: the War on Drugs. Around that same time, Americans were living in the golden age of advertising and the rise of “the brand” market as we know it, where it influenced habits of conspicuous consumption. A perfect storm of great potential, speculative energy, and massive change if there ever was one.
The CEO & Founder of Carnivore Club gives us five predictions for the future of subscription e-commerce
I am lucky to have participated in back-to-back e-commerce trends that frenzied media and consumers alike. I witnessed firsthand the craze of daily deals and flash sales, as hundreds of aspiring entrepreneurs hopped on the bandwagon and started their own daily deal startups.
Business-tech author details how cognitive systems wield a power like we've never seen and could soon be tending to our agriculture, industry, and service needs
The era of cognitive systems is dawning and building on today’s computer programming era. All machines, for now, require programming, and by definition programming does not allow for alternate scenarios that have not been programmed. To allow alternating outcomes would require going up a level, creating a self-learning Artificial Intelligence (AI) system. Via biomimicry and neuroscience, cognitive computing does this, taking computing concepts to a whole new level.
Global Chief Creative Officer of Saatchi & Saatchi Wellness calls for better wellness tools that will truly impact lives and trigger healthier choices
Over the past few years, countless efforts have been launched to improve our health and wellness through incentives, digital tools and scientific research. As somebody committed to the health and wellness industry, I’m excited by the wearable tech and data tracking being created to tackle our biggest health challenges, from obesity to diabetes. And I’m thrilled with our government’s commitment to researching and tackling issues like obesity.
The Calvert Journal and Afripedia are two creative and perception-altering movements spurred by the Internet's leveling powers
The first edition of IAM (Internet Age Media Weekend Conference) was held in Barcelona with a diverse array of leading minds shaping the future of creative industries around the world, and which are leading the first generation of Internet Age Media. Though the event took place last month, trends observed there have the capacity for great cultural impact.
Author of 98% Pure Potato calls for a reboot of the days when human interaction was at center of agencies' account planning departments
Considering the obsession for numbers, vast datasets, and real-time analysis in current marketing there’s a certain irony that 50 years ago these approaches would have been vilified as ‘scientific advertising’ and discarded. Creatives such as Howard Gossage and Bill Bernbach railed against the use of quickfire quantitative techniques to choose which ads would be effective. And drop those which failed the first round of tests. The fightback started not in New York or San Francisco but in London in the late 1960s when two very different individuals, Stephen King and Stanley Pollitt, created a new department in their agencies and called it the account planning department.
Millenial marketing firm shares a secret: you don’t have to sell wine to be loved by millennials
Several large companies from Google to Facebook have laid the core infrastructure to allow the next round of entrepreneurs access to build innovative and disruptive business models.