Chief Strategy Officer of Havas Worldwide explains why Apple's new ad blocking apps will make for a less invasive, and so more engaging, digital environment
Apple has declared war against online advertising. This has been the recurrent theme in the press regarding Apple’s announcement that its iOS 9 operating system will enable ad-blocking in Safari on tablets and iPhones. So why is a technical upgrade to an existing platform such big news?
Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms
Social media has been on the uptick for the past decade as giants like Facebook, YouTube and Twitter have the set the standard for connecting with a modern audience through digital networks. However, before we can continue to advance in this space, let’s take a look at the evolution of social media and how brands can stay on top of the ever-changing trends to capture the attention of modern consumers.
The Founder of x.ai, an AI-powered personal assistant service, helps us chart the gratitude needed when working with non-human schedulers
People love Amy! They love her ability to schedule meetings so much that they choose to share their feelings with the world: https://x.ai/lovenotes
A Content Director touches upon the INDEX Award and its recognition of potentially world-changing projects ranging from language learning to ocean cleaning
Awarded on a biennial basis by the Danish organization INDEX: Design to Improve Life, the INDEX: Award is perhaps the most prestigious award of its kind, recognizing a wide range of design, from apps to urban planning, that is broadly social in impact and sustainability. Following the announcement of the 46 finalists in June, the INDEX: Awards jury recently convened to select the five winners.
Futures Director at Pearlfisher investigates what the implications of engineering ourselves will be
Today’s consumers are increasingly demanding brands that are centered on answering their individual needs and wants, strengths and weaknesses—and radical breakthroughs in science and technology are increasingly making the answering of these demands much easier and more specific.
CEO of live streaming app AireLive offers his insights on how your small business can leverage the technology to increase brand awareness
If you went to a business owner back in 2006 and told them that they needed to incorporate social media into their marketing strategy, they probably would have asked, “what is social media?” Very few people at the time realized how businesses could utilize social media tools to enhance their brands and connect with their customers. Likewise, as live streaming apps continue to soar in popularity, it’s essential that small businesses get ahead of the trend and engage their consumers with compelling video content.
Executive Director & Founder of a designer-founder accelerator presents a redesign of the 9-to-5 work day and how to best implement play into work culture
From Mr. Burns to Office Space’s Bill Lumburgh to the horrible bosses of, well, Horrible Bosses, the hated, controlling, megalomaniacal boss and their miserable, micromanaged underlings have been a staple in movies and on TV for decades. And while these modern office archetypes are played for comedic effect, the sad reality is that it’s funny. And it’s funny because it’s true.
The Co-Founder and Creative Lead of a creative agency reflects on the heights made possible by a partnership between elite brands and social impact culture
In our work creating shared value platforms for brands we’ve observed there may be both a preoccupation and a prejudice in today’s social impact culture—the purpose-driven businesses and organizations seeking to create positive change—that may be limiting the speed and scale of betterment in our world.
Leading experience architects reflect on the role sleep plays in our children's education and how we can gamify better students
As a part of PSFK’s Good Data Contest, Zemoga wanted to create something that went beyond today’s connected classrooms. We wanted to create an app that was fun for kids to use, while parents, teachers and administrators could also gain valuable information and use that information to improve the education process. To that end, we created Jumpstart, a fully integrated, dynamic app that allows students, parents and administrators to work together to form a more comprehensive view of an individual child’s health.
The Future of Retail 2016
Designing The New Shopper Experience
Chief Strategist at Man Made Music shares how music and sound can make or break an experience, tell the right or wrong story and create emotional connections
I can’t play a note. I can’t keep a beat. While after-work karaoke was fun at my last job, it’s a bad career move for me now where I’m chief strategist of a music company, surrounded by amazing musicians.
The co-founder and CEO of 72andSunny allows us inside his counterintuitive approach to “efficiency” in a modern creative company
When you look around an office, nine times out of 10 you can tell if it was designed for fear.
The Founder/CEO of Superfit Hero on why Reebok’s noble quest to Be More Human is not accessible to the average American woman
With the CrossFit Games coming to California and ESPN this week, it’s bound to be a big week for Reebok. Reebok is the premiere sponsor of The CrossFit Games, and many of the athletes competing for a spot on the podium.