PSFK's founder explains how as prestige brands struggle to remain relevant, more nimble and supportive companies are stepping in to offer true value to the top of the market
I recently wrote an opinion piece about the death of luxury which attracted some attention. The article focused on social and technical macro trends which were changing the concept of luxury, or at least in terms of what someone thinks of a luxurious product, experience or service.
Futures Director at Pearlfisher on how ingestibles, smart pills and broadband-enabled digital tools will give us a clearer picture of our internal health
Health has become a top priority for many of us. We want to take responsibility and find ways to be more proactive when it comes to managing it. Increasingly we are looking for the most natural solutions to facilitate this; through our new connections and sources of information, we now have access to more resources on a daily basis. Above all, an exciting new synergy between nature and technology is emerging, perhaps best illustrated by the coming bio-bot tide.
Head of millennial marketing research and consulting firm interviews SeatGeek Co-Founder, Russ D’Souza, on the creation of a system that appeals to a new consumer market
Millennial consumers have grown up with a proliferation of choice. With so many products available at an unlimited rate and price, differences tend to come at a broad range. This has led us into a market where value reigns supreme and if the value is at a level that millennials are looking for, they are happy to pay the premium. This is especially true when it comes to experience-based opportunities. StubHub and Ticketmaster both broke the Internet when they offered consumers the opportunity to find the best prices for any type of entertainment including, but not limited to, sporting events, theater, concerts, etc.
The CEO and Co-Founder of Wibbitz believes artists have nothing to dread when it comes to the rise of automation services like Automated Insights, Tictail, and VSCO
By developing smarter technology, are we outsmarting ourselves out of our own jobs? Humans are building robots so intelligent that they can act as a substitute for human interaction, complete menial tasks, and begin to learn on their own. Fear exists that robots are threatening our careers by performing our responsibilities faster and more cost effectively.
This year’s winners of the Stanford Center on Longevity’s annual Design Challenge explain how working with seniors challenged their assumptions about product design and innovation itself
People often assume millennial designers only want to create products popular with their own generation, like the next wearable device or smartphone app. And while that may be true for some, we’ve personally been much more inspired by designing a product for people nowhere near our age. In the process, we also learned a lot that challenged our assumptions about design in general.
The founder of innovation & design firm on how to shift from creating 'louder ads' to doing things that ladder up to better brand experiences
There is an evolution in marketing communications underway, and it’s much deeper than just the trend toward omnichannel. It’s the ability brands have to gain an understanding of the customer that is context-rich and to use that to enhance and extend the buying experience.
Chief Strategy Officer of Havas Worldwide explains why Apple's new ad blocking apps will make for a less invasive, and so more engaging, digital environment
Apple has declared war against online advertising. This has been the recurrent theme in the press regarding Apple’s announcement that its iOS 9 operating system will enable ad-blocking in Safari on tablets and iPhones. So why is a technical upgrade to an existing platform such big news?
Millennial marketing firm doesn't think millennial personal communication is fading, it is simply living beyond solely text forms
Social media has been on the uptick for the past decade as giants like Facebook, YouTube and Twitter have the set the standard for connecting with a modern audience through digital networks. However, before we can continue to advance in this space, let’s take a look at the evolution of social media and how brands can stay on top of the ever-changing trends to capture the attention of modern consumers.
The Founder of x.ai, an AI-powered personal assistant service, helps us chart the gratitude needed when working with non-human schedulers
People love Amy! They love her ability to schedule meetings so much that they choose to share their feelings with the world: https://x.ai/lovenotes
A Content Director touches upon the INDEX Award and its recognition of potentially world-changing projects ranging from language learning to ocean cleaning
Awarded on a biennial basis by the Danish organization INDEX: Design to Improve Life, the INDEX: Award is perhaps the most prestigious award of its kind, recognizing a wide range of design, from apps to urban planning, that is broadly social in impact and sustainability. Following the announcement of the 46 finalists in June, the INDEX: Awards jury recently convened to select the five winners.
Futures Director at Pearlfisher investigates what the implications of engineering ourselves will be
Today’s consumers are increasingly demanding brands that are centered on answering their individual needs and wants, strengths and weaknesses—and radical breakthroughs in science and technology are increasingly making the answering of these demands much easier and more specific.
CEO of live streaming app AireLive offers his insights on how your small business can leverage the technology to increase brand awareness
If you went to a business owner back in 2006 and told them that they needed to incorporate social media into their marketing strategy, they probably would have asked, “what is social media?” Very few people at the time realized how businesses could utilize social media tools to enhance their brands and connect with their customers. Likewise, as live streaming apps continue to soar in popularity, it’s essential that small businesses get ahead of the trend and engage their consumers with compelling video content.