PSFK Labs’ Future of Travel report showcases how opening profile information encourages transparency and enables more nuanced personalization
A journey of a thousand miles begins with a single click. As travelers begin planning their next holiday travel plans in the same city or across the world, every search, click and cookie reveals a little bit more about the person behind the screen.
Design firm ESI Design unveiled the secrets of a holistic experience design approach at PSFK's Future of Retail 2016 Report launch
Not a long time ago when you talked about experience design, people would think about UI or UX design. However, as ESI Design noted at PSFK’s Future of Retail NY 2016 launch event, it’s become more and more clear that merely focusing on digital experiences is not enough and companies have begun to realize the importance of a more holistic understanding of experience design.
The Oreo team at Mondelēz invites a wide range of external creatives, namely from HP and The Martin Agency, to help with rapid innovation for new $1bn venture
As part of the special event PSFK co-hosted for Mondelēz and Oreo, PSFK’s Director of Research & Strategy, Scott Lachut, moderated a group panel with the trusted partners who Mondelēz collaborated with when bringing their new Oreo Colorfilled Campaign to life. The diverse group of panelists gathered to discuss a vision of the new consumer and the highly customizable market.
Letter from PSFK Founder, Piers Fawkes, on connecting today's retailers to the customers of tomorrow
Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social. Over that time, my team has documented ideas and identified trends that reflect how retailers and brands are trying to engage the always-on, hyper-connected and all-powerful consumer.
Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales
If you were a 103-year-old brand, how might you reinvent the creme-filled wheel? Would you be bold enough to embrace innovation even in the face of rising market unpredictability? PSFK co-hosted a special event for Mondelēz and Oreo that spotlighted innovation and featured their first e-commerce undertaking, the new Colorfilled Campaign, for which we were excited to invite Chief Media & E-commerce Officer at Mondelēz International Bonin Bough to the stage. As Mondelēz is aiming to rethink the Oreo experience, Bough pressed the importance of personalization and customization, teasing that the campaign was the first exploration in the brand’s larger, long-term development strategy.
The Future of Travel 2016 report highlights opportunities for brands to drive purchases throughout the discovery, planning and booking stages
It is a truth universally acknowledged that preparing for a trip—be it for business or pleasure—is not a pleasurable experience. From finding the cheapest flight to booking a hotel that will meet everyone’s needs, many of the tools and services designed to solve these problems are alike, each dysfunctional in their own ways. This was the impetus that led PSFK Labs to leverage learnings from retail, tech, media, and other travel companies in creating The Future of Travel 2016 report to help travel brands improve the planning and booking process for their clients.
For The Invisible Design Project, a group of four visually impaired students turned to a tactile and heartfelt approach when designing a furniture set
A team of visually impaired students were asked to create furniture designed to work for everyone regardless of their ability to see. The Invisible Design Project gave these students the chance to create what they thought would make ideal pieces of furniture for those with and without full use of their sight.
A Space10 innovation concept enables you to turn heat from around the house into electricity
Heat Harvest is an innovative concept developed by Sergey Komadenkov and Vihanga Gore, students from the Copenhagen Institute of Interaction Design, during a two-week workshop at Space10. The clever idea is to put wasted heat from around the house to good use by turning it into electricity.
New Future of Travel 2016 report spotlights the best sites and services to book your upcoming trip
The holiday season is officially upon us, with an estimated 46 million Americans kicking off with a Thanksgiving celebration. In anticipation of the feasts and the gifting also comes the dread of the traffic and airport security. To help travelers ease the pains of travel—and savor the delights—PSFK has rounded up a few of the best tools for arranging the perfect getaway. PSFK Labs new report, The Future of Travel 2016, spotlights the below services and others that are re-imagining the planning and booking processes. So whether you’re going home or looking for a holiday adventure, here’s a few tips to make your travels all the more easier.
Altwork's reenvisioned workstation aims to fuel creativity, productivity and collaboration while placing the utmost importance on comfortableness
On a mission to redefine how computer workstations coincide with the user from a productive, comfortable and healthy standpoint, Altwork, a team of designers, engineers and creatives, have developed an ergonomic terminal for the increasingly computer-centric worker.
Ticket Books function as a train ride pass and aim to encourage reading in Brazil.
People only read an average of about two books a year in Brazil. To promote reading, Brazil’s biggest pocket book publisher L&PM Editores created a collection of small paperbacks that also work as subway tickets.
The handheld Protopiper lets you create life-size versions of your design visions
With the advent of 3D printing, designers can now experiment with using technology to create objects quickly and inexpensively. The technology has been used for everything from printing astronomy-focused objects for the blind to creating stunning fashion pieces. But the Human Computer Interaction lab at the Hasso-Plattner-Institut in Germany wondered how they could make it easier to quickly produce prototypes of large-scale objects for design purposes.