Advertising & Branding
A few days ago The Pirate Bay, the world’s largest BitTorrent tracker, announced that it has been sold to the Swedish software company, Global Gaming Factory X AB for almost 8 million dollars. According to a Pirate Bay blog post, the surprisingly influential owners of the piracy site will be passing the reigns to the [...]
The Holt Renfrew Vancouver store recently paid homage to their favourite fashion blogs. The 170 year old Canadian department store brand has dedicated each window display to a number of notorious fashion blogs, including; The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I want I got.
[via Style Spy]
This sticker on a paper towel dispenser in a cafe in San Francisco’s Mission reminds the wet-handed that they’re about to use a product made from trees (and therefore they should be considerate). The stickers seem to be part of a “guerrilla public service announcement” orchestrated by Pete Kazanjy, the guy behind TheseComeFromTrees.com. Kazanjy says [...]
For some US brands like Heinz, Ford or Mars in Britain, the lengthy time they have spent here has bent the public’s perception of them and many people feel that they are national brands in some ways. Coca Cola never seemed to reach that level of mass perception - possibly because they played far more [...]
Creative Social points us to a campaign run by MasOportunidades.com, an Argentinian e-commerce website that is a great example of a challenger brand as made popular by Adam Morgan. Challenger brands are brands that are not necessarily market leaders but have the ambition to get there, making best use of their limited resources - an [...]
PepsiCo has opened the first ‘green’ plant in the industrial center of Chongqing, China. Meeting the standards of the U.S. Green Building Council Leadership in Energy and Environmental Design (LEED), it is the first of six planned plants over the next two years. The plant uses over 35 water and energy saving designs and utilizes [...]
I had to laugh, when I read the piece in the New York Times about how LinkedIn was asking for volunteers to translate their site into dozens of different languages – Right now, it’s only available in English, Spanish, French and German – So they are looking for fucktards willing to do the job in [...]
Bodum advertises its sustainable credentials in an ad that points at the trend of making coffee with machines that use little plastic pots.
At out 2009 New York conference, we had a panel of representatives from creative agencies that were starting their own product lines. Ben Malbon, Carl Johnson, Robbie Vitrano and Bart Haney all shared insights into this new model (The full video version is available here). Fast Company’s Danielle Sacks moderated the panel, and has provided [...]
The QR code, used to store and decode small bits of data via printed symbol, received an artistic rendering by SET as part of its campaign for Marc by Marc Jacobs. The QR patterns—usually a stark, blocky, black and white pattern—are here re-imagined in a sketchy and stylish fashion, accompanying the label’s Miss Marc mascot. [...]
Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading [...]
10 examples of collaboration between Monocle magazine and brands in their July/August 09 issue. The publisher has worked with Taiwan, Lille and Singapore development boards, a property developer in Tokyo plus brands includi Hyundai, Diageo, Absolut and BMW.
You’d be forgiven if the first response to the above image was that either some photoshop work or guerrilla street art. But the truth is that the Obama Deli and Grocery will open for business shortly in Brooklyn, NY. From a branding perspective this is getting a lot of pedestrian attention. But maybe not the [...]
A new ad installation has gone up in Hamburg, Germany that uses eye-tracking technology to change the content. The ad for Amesty International exposes the problem of domestic violence with the tagline “It Happens When Nobody is Watching”. An eye tracking camera recognizes when someone is looking at the poster, and displays an image of [...]
PSFK recently caught up with Karen Bard, the Pop Culture Expert over at eBay. Her insights were a follow-up to our recent coverage on the creation of instant nostalgia.
Inspiration to make things better.
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