Utilizing freestyle footballers, a hacking experiment features wall-mounted Guitar Hero controls placed in front of a three-story screen. Soccer balls kicked at the life-size panels provide the physical interface for the game within the game.

Well-known to fashionistas the world over, photographer and artist Todd Selby recently embarked on an interesting project with Nike for their Fall/Winter ‘09 Apparel campaign.

The International Olympic Committee have created a new digital social campaign aimed at young people. Called ‘The Best of Us’, the IOC aims to build youth engagement with the Olympic Movement.

Outlier has released their take on the hoodie – a hi-tech version made of Merino Wool.

Anna Sui has created a stylish Boot For Fitflop-Shoes, the flip flops that are reported to exercise you as you walk..

The 2010 Vancouver Winter Olympics will be presenting beautiful upcycled medals to its winners next year.

“Can we get more people to choose the stairs by making it fun to do?” This is the question posed by a group in Stockholm, Sweden who converted the stairs of a subway exit into a giant piano.

A massive hi-tech athletics tournament is scheduled to take place between three cities in the north-east of England. All three will compete against each other simultaneously from there respective locations within a digital court.

Mekanism Skateboards teamed up with Olafur Eliasson to create a distortive, reflective skateboard.

Chamball is a new conceptual sport which combines elements of dodgeball and martial arts.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

TV networks were unwilling to pay the price offered so now fans can pay 4.99 UK Pounds in advance via PayPal to watch the match.

Located in Tokyo, PekiPeki is an indoor bouldering center for adults and children. Separated into three floors, each bouldering wall presents visitors with a stark white wall and vibrant, colorful climbing grips, allowing climbers to concentrate more acutely on their route.

Taizo is a robot built by the National Institute of Advanced Industrial Science and Technology in Japan, designed specifically to lead the elderly in exercise.

Puma has created an extremely entertaining free iPhone app, the Puma Index, that mirrors the state of the financial markets.