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	<title>PSFK &#187; Sports &amp; Fitness</title>
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	<link>http://www.psfk.com</link>
	<description>Good Ideas Report</description>
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		<title>(Pic) The Lawn Mower Scooter</title>
		<link>http://www.psfk.com/2010/03/pic-lawn-mower-scooter.html</link>
		<comments>http://www.psfk.com/2010/03/pic-lawn-mower-scooter.html#comments</comments>
		<pubDate>Thu, 18 Mar 2010 15:09:58 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Concept Design]]></category>
		<category><![CDATA[lawn care]]></category>
		<category><![CDATA[lawn mower scooter]]></category>
		<category><![CDATA[Vicky Petihovski]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=59045</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/03/pic-lawn-mower-scooter.html" title="(Pic) The Lawn Mower Scooter">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Pic-Lawn-Mower-Scooter.jpg" alt="(Pic) The Lawn Mower Scooter" />
</a></span>Adding a bit of whimsy and physical fitness to lawn care, designer Vicky Petihovski has dreamed up a unique device for mowing the lawn.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/03/pic-lawn-mower-scooter.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Heineken Dupes And Saves Football Fans In Italy</title>
		<link>http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html</link>
		<comments>http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html#comments</comments>
		<pubDate>Tue, 16 Mar 2010 20:07:06 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[AC Milan]]></category>
		<category><![CDATA[experiential marketing]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[Heineken]]></category>
		<category><![CDATA[Real Madrid]]></category>
		<category><![CDATA[soccer]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=58903</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html" title="Heineken Dupes And Saves Football Fans In Italy">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Heineken-Dupes-And-Saves-Football-Fans-In-Italy.jpg" alt="Heineken Dupes And Saves Football Fans In Italy" />
</a></span>Heineken has successfully pulled off an experiential marketing stunt in Italy, in which it lured over 1,000 unsuspecting AC Milan football fans to instead watch a classical music/poetry mash-up on the same evening that AC Milan was to play Real Madrid on the biggest match of the season.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/03/heineken-dupes-and-saves-football-fans-in-italy.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>(Headlines) Public Transit In LA, Apprenticeships &amp; Sustainable Textiles</title>
		<link>http://www.psfk.com/2010/03/headlines-public-transit-in-la-apprenticeships-sustainable-textiles.html</link>
		<comments>http://www.psfk.com/2010/03/headlines-public-transit-in-la-apprenticeships-sustainable-textiles.html#comments</comments>
		<pubDate>Tue, 16 Mar 2010 17:26:53 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Headlines]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=58896</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/03/headlines-public-transit-in-la-apprenticeships-sustainable-textiles.html" title="(Headlines) Public Transit In LA, Apprenticeships &amp;#038; Sustainable Textiles">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_3010plan-villaraigosa-congress.jpg" alt="(Headlines) Public Transit In LA, Apprenticeships &amp; Sustainable Textiles" />
</a></span>PSFK curates a daily selection of relevant and noteworthy news headlines  from around the world.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/03/headlines-public-transit-in-la-apprenticeships-sustainable-textiles.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Memory Marathon</title>
		<link>http://www.psfk.com/2010/03/the-memory-marathon.html</link>
		<comments>http://www.psfk.com/2010/03/the-memory-marathon.html#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:05:53 +0000</pubDate>
		<dc:creator>Tarik Fontenelle</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[memory marathon]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[simon pope]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=58136</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/03/the-memory-marathon.html" title="The Memory Marathon">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_PSFK-Memory-Marathon.jpg" alt="The Memory Marathon" />
</a></span>Artist Simon Pope walked a 26 mile route across the five Olympic boroughs in London to gather the local's opinions on the upcoming event.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/03/the-memory-marathon.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chinese Athletic Brand Li-Ning Opens Its First American Retail Outlet</title>
		<link>http://www.psfk.com/2010/03/chinese-athletic-brand-li-ning-opens-its-first-american-retail-outlet.html</link>
		<comments>http://www.psfk.com/2010/03/chinese-athletic-brand-li-ning-opens-its-first-american-retail-outlet.html#comments</comments>
		<pubDate>Thu, 04 Mar 2010 21:06:32 +0000</pubDate>
		<dc:creator>Naresh Kumar</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Baron Davis]]></category>
		<category><![CDATA[BD Doom]]></category>
		<category><![CDATA[Li Ning]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=58050</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/03/chinese-athletic-brand-li-ning-opens-its-first-american-retail-outlet.html" title="Chinese Athletic Brand Li-Ning Opens Its First American Retail Outlet">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Li-Ning-3.jpg" alt="Chinese Athletic Brand Li-Ning Opens Its First American Retail Outlet" />
</a></span>Li-Ning, a major Chinese sports brand, has opened its first retail outlet in the US. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/03/chinese-athletic-brand-li-ning-opens-its-first-american-retail-outlet.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Machotaildrop: Skateboarding Dreams Meet Willy Wonka</title>
		<link>http://www.psfk.com/2010/02/machotaildrop-skateboarding-dreams-meet-willy-wonka.html</link>
		<comments>http://www.psfk.com/2010/02/machotaildrop-skateboarding-dreams-meet-willy-wonka.html#comments</comments>
		<pubDate>Tue, 23 Feb 2010 15:26:55 +0000</pubDate>
		<dc:creator>Kyana Gordon</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[alex craig]]></category>
		<category><![CDATA[charlie and chocolate factory]]></category>
		<category><![CDATA[corey adams]]></category>
		<category><![CDATA[corporate sponsorship]]></category>
		<category><![CDATA[fuel experiment]]></category>
		<category><![CDATA[fuel tv]]></category>
		<category><![CDATA[machotaildrop]]></category>
		<category><![CDATA[neil blender]]></category>
		<category><![CDATA[shred]]></category>
		<category><![CDATA[skateboard]]></category>
		<category><![CDATA[skateboarding]]></category>
		<category><![CDATA[toronto film festival]]></category>
		<category><![CDATA[walter rhum]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57441</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/machotaildrop-skateboarding-dreams-meet-willy-wonka.html" title="Machotaildrop: Skateboarding Dreams Meet Willy Wonka">
	<img width="320" height="258" src="http://img.youtube.com/vi/5SYtsXYuw0k&amp;feature=related/0.jpg" alt="Machotaildrop: Skateboarding Dreams Meet Willy Wonka" />
</a></span>Machotaildrop is a film inspired by Michel Gondry, Charlie and the Chocolate Factory and a skate video of Neil Blender standing atop a big fence.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/machotaildrop-skateboarding-dreams-meet-willy-wonka.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shaun White&#8217;s High Performance Jeans</title>
		<link>http://www.psfk.com/2010/02/shaun-whites-high-performance-jeans.html</link>
		<comments>http://www.psfk.com/2010/02/shaun-whites-high-performance-jeans.html#comments</comments>
		<pubDate>Thu, 18 Feb 2010 19:07:00 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Burton]]></category>
		<category><![CDATA[gold medal]]></category>
		<category><![CDATA[gore-tex]]></category>
		<category><![CDATA[jeans]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[shaun white]]></category>
		<category><![CDATA[snowboarding]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[USA]]></category>
		<category><![CDATA[vancouver]]></category>
		<category><![CDATA[winter olympics]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57251</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/shaun-whites-high-performance-jeans.html" title="Shaun White&amp;#8217;s High Performance Jeans">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Shaun-Whites-High-Performance-Jeans.jpg" alt="Shaun White's High Performance Jeans" />
</a></span>Gold medal winner Shaun White, and other members of the US Olympic Snowboard team have been seen wearing what looks like worn-in denim jeans on the slopes.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/shaun-whites-high-performance-jeans.html/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>(Ad) Nike&#8217;s Everyone Gets Knocked Down</title>
		<link>http://www.psfk.com/2010/02/ad-nikes-everyone-gets-knocked-down.html</link>
		<comments>http://www.psfk.com/2010/02/ad-nikes-everyone-gets-knocked-down.html#comments</comments>
		<pubDate>Thu, 18 Feb 2010 14:31:46 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[wieden]]></category>
		<category><![CDATA[wieden kennedy]]></category>
		<category><![CDATA[Wieden+Kennedy]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2010/02/ad-nikes-everyone-gets-knocked-down.html</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/ad-nikes-everyone-gets-knocked-down.html" title="(Ad) Nike&amp;#8217;s Everyone Gets Knocked Down">
	<img width="320" height="258" src="http://img.youtube.com/vi/bPO354_ugF8/0.jpg" alt="(Ad) Nike's Everyone Gets Knocked Down" />
</a></span>Here's a stirring ad from Nike that says that sport isn't about who gets knocked down, it's how quickly you get back up.              ]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/ad-nikes-everyone-gets-knocked-down.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Solar Powered PUMA Phone</title>
		<link>http://www.psfk.com/2010/02/the-solar-powered-puma-phone.html</link>
		<comments>http://www.psfk.com/2010/02/the-solar-powered-puma-phone.html#comments</comments>
		<pubDate>Thu, 18 Feb 2010 07:02:11 +0000</pubDate>
		<dc:creator>Prince Conley</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[eco-friendly products]]></category>
		<category><![CDATA[Green living]]></category>
		<category><![CDATA[puma]]></category>
		<category><![CDATA[sagem]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57161</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/the-solar-powered-puma-phone.html" title="The Solar Powered PUMA Phone">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Eco-Friendly-PUMA-PHONE.jpg" alt="The Solar Powered PUMA Phone" />
</a></span>Puma and Sagem have combined forces to make the PUMA Phone.  ]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/the-solar-powered-puma-phone.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mental Advantage: Becoming A Neurocapitalist Society</title>
		<link>http://www.psfk.com/2010/02/mental-advantage-becoming-a-neurocapitalist-society.html</link>
		<comments>http://www.psfk.com/2010/02/mental-advantage-becoming-a-neurocapitalist-society.html#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:23:54 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[drugs]]></category>
		<category><![CDATA[neuro-psychotropic drugs]]></category>
		<category><![CDATA[Neurocapitalist]]></category>
		<category><![CDATA[Sports]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57158</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/mental-advantage-becoming-a-neurocapitalist-society.html" title="Mental Advantage: Becoming A Neurocapitalist Society">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Mental-Advantage-Becoming-A-Neurocapitalist-Society.jpg" alt="Mental Advantage: Becoming A Neurocapitalist Society" />
</a></span>The New York Times Idea of the Day Blog shares the thought that our world is becoming "neurocapitalist." ]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/mental-advantage-becoming-a-neurocapitalist-society.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>(Pics) A Real Working Spokeless Bike</title>
		<link>http://www.psfk.com/2010/02/pics-a-real-working-spokeless-bike.html</link>
		<comments>http://www.psfk.com/2010/02/pics-a-real-working-spokeless-bike.html#comments</comments>
		<pubDate>Wed, 17 Feb 2010 15:29:19 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Bicycle]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[engineering]]></category>
		<category><![CDATA[spokeless bike]]></category>
		<category><![CDATA[Yale]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57121</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/pics-a-real-working-spokeless-bike.html" title="(Pics) A Real Working Spokeless Bike">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Pics-A-Real-Working-Spokeless-Bike-4.jpg" alt="(Pics) A Real Working Spokeless Bike" />
</a></span>A group of nine mechanical engineering students at Yale have created a an impressive spokeless bicycle as a class project.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/pics-a-real-working-spokeless-bike.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Mapping As A Consumer Insights Tool</title>
		<link>http://www.psfk.com/2010/02/brand-mapping-as-a-consumer-insights-tool.html</link>
		<comments>http://www.psfk.com/2010/02/brand-mapping-as-a-consumer-insights-tool.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 19:23:52 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[brand map]]></category>
		<category><![CDATA[brand mapping]]></category>
		<category><![CDATA[consumer insights]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Storm Brand DNA]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57070</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/brand-mapping-as-a-consumer-insights-tool.html" title="Brand Mapping As A Consumer Insights Tool">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_aefd80fc7784b6c8a103200d4a8a9b5b.jpg" alt="Brand Mapping As A Consumer Insights Tool" />
</a></span>The brands we choose arguably say something about our identity - what we value in the products we use, how we perceive ourselves and how we want to be perceived. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/brand-mapping-as-a-consumer-insights-tool.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>George Parker: It’s Pointless Olympic Time Again!</title>
		<link>http://www.psfk.com/2010/02/george-parker-it%e2%80%99s-pointless-olympic-time-again.html</link>
		<comments>http://www.psfk.com/2010/02/george-parker-it%e2%80%99s-pointless-olympic-time-again.html#comments</comments>
		<pubDate>Tue, 16 Feb 2010 15:55:49 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[bbdo]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[ge]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=57045</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/george-parker-it%e2%80%99s-pointless-olympic-time-again.html" title="George Parker: It’s Pointless Olympic Time Again!">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_thumb_thumb_thumb_george-parker-banner-320x258.png" alt="George Parker: It’s Pointless Olympic Time Again!" />
</a></span>George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/george-parker-it%e2%80%99s-pointless-olympic-time-again.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Watching TV Could Shorten Your Life</title>
		<link>http://www.psfk.com/2010/02/watching-tv-could-shorten-your-life.html</link>
		<comments>http://www.psfk.com/2010/02/watching-tv-could-shorten-your-life.html#comments</comments>
		<pubDate>Tue, 09 Feb 2010 11:30:39 +0000</pubDate>
		<dc:creator>Francisco Hui</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[mobility]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=55738</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/watching-tv-could-shorten-your-life.html" title="Watching TV Could Shorten Your Life">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Watching-TV-Could-Shorten-Your-Life.jpg" alt="Watching TV Could Shorten Your Life" />
</a></span>According to NPR and the Baker IDI Heart and Diabetes Institute in Melbourne, Australia, watching TV could shorten your life.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/watching-tv-could-shorten-your-life.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Withings Wi-Fi Scale Partners With Google Health</title>
		<link>http://www.psfk.com/2010/02/withings-wi-fi-scale-partners-with-google-health.html</link>
		<comments>http://www.psfk.com/2010/02/withings-wi-fi-scale-partners-with-google-health.html#comments</comments>
		<pubDate>Mon, 08 Feb 2010 17:07:18 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Google Health]]></category>
		<category><![CDATA[internet of things]]></category>
		<category><![CDATA[internet-enabled scale]]></category>
		<category><![CDATA[realtime]]></category>
		<category><![CDATA[Wi-Fi Scale]]></category>
		<category><![CDATA[Withings]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=56626</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/withings-wi-fi-scale-partners-with-google-health.html" title="Withings Wi-Fi Scale Partners With Google Health">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Picture-1-525x386.png" alt="Withings Wi-Fi Scale Partners With Google Health" />
</a></span>Withings has partnered with Google Health to connect their Wi-Fi scale directly to your personal record, approaching a realtime picture of overall health and fitness. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/withings-wi-fi-scale-partners-with-google-health.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Parker: Go Daddy Go!</title>
		<link>http://www.psfk.com/2010/02/george-parker-go-daddy-go.html</link>
		<comments>http://www.psfk.com/2010/02/george-parker-go-daddy-go.html#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:38:09 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[danica patrick]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[go daddy]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[tv commercials]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=56616</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/george-parker-go-daddy-go.html" title="George Parker: Go Daddy Go!">
	<img width="320" height="258" src="http://img.youtube.com/vi/68WTMYxoSck&amp;feature=player_embedded/0.jpg" alt="George Parker: Go Daddy Go!" />
</a></span>George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/george-parker-go-daddy-go.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Zigtech From Reebok</title>
		<link>http://www.psfk.com/2010/02/zigtech-from-reebok.html</link>
		<comments>http://www.psfk.com/2010/02/zigtech-from-reebok.html#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:05:08 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[reebok]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2010/02/zigtech-from-reebok.html</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/02/zigtech-from-reebok.html" title="Zigtech From Reebok">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_reebok-zigtech.jpg" alt="Zigtech From Reebok" />
</a></span>A new design causes up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/02/zigtech-from-reebok.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Humans As API</title>
		<link>http://www.psfk.com/2010/01/humans-as-api.html</link>
		<comments>http://www.psfk.com/2010/01/humans-as-api.html#comments</comments>
		<pubDate>Wed, 27 Jan 2010 18:30:13 +0000</pubDate>
		<dc:creator>Kyle Studstill</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[arduino]]></category>
		<category><![CDATA[biometrics]]></category>
		<category><![CDATA[sensors]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=55966</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/01/humans-as-api.html" title="Humans As API">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_HumanAPI-525x328.jpg" alt="Humans As API" />
</a></span>HumanAPI expands our understanding of 'API' by illustrating how everything can be considered a source of useful information for sensors to capture.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/01/humans-as-api.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>(Pic) Visvim&#8217;s Artisanal Hiking Supplies</title>
		<link>http://www.psfk.com/2010/01/pic-visvims-artisanal-hiking-supplies.html</link>
		<comments>http://www.psfk.com/2010/01/pic-visvims-artisanal-hiking-supplies.html#comments</comments>
		<pubDate>Mon, 25 Jan 2010 20:40:20 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[artisa]]></category>
		<category><![CDATA[artisanal]]></category>
		<category><![CDATA[Camping]]></category>
		<category><![CDATA[Craft]]></category>
		<category><![CDATA[Hiking]]></category>
		<category><![CDATA[Hiroki Nakamura]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[visvim]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=55854</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/01/pic-visvims-artisanal-hiking-supplies.html" title="(Pic) Visvim&amp;#8217;s Artisanal Hiking Supplies">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_visvim-alpine-tent-exhibit-plaid.png" alt="(Pic) Visvim's Artisanal Hiking Supplies" />
</a></span>Inspired by an alpine mountain adventure, Visvim head designer Hiroki Nakamura has created an unusual line of artisanal hiking supplies.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/01/pic-visvims-artisanal-hiking-supplies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emerging Theme: Sensory Sovereignty</title>
		<link>http://www.psfk.com/2010/01/emerging-theme-sensory-sovereignty.html</link>
		<comments>http://www.psfk.com/2010/01/emerging-theme-sensory-sovereignty.html#comments</comments>
		<pubDate>Fri, 22 Jan 2010 07:01:57 +0000</pubDate>
		<dc:creator>Kyle Studstill</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[accelerometer]]></category>
		<category><![CDATA[nissan]]></category>
		<category><![CDATA[odor]]></category>
		<category><![CDATA[Phillips]]></category>
		<category><![CDATA[Touchscreen]]></category>
		<category><![CDATA[white noise]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=55239</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2010/01/emerging-theme-sensory-sovereignty.html" title="Emerging Theme: Sensory Sovereignty">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_Light-Touch-Turn-Any-Surface-Into-A-Touchscreen.png" alt="Emerging Theme: Sensory Sovereignty " />
</a></span>As digital technology begins to touch more and more aspects of the real world, we see an increasing number of developments empowering us to alter the surrounding environment to our liking.]]></description>
		<wfw:commentRss>http://www.psfk.com/2010/01/emerging-theme-sensory-sovereignty.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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