http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 23:16:43 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/psfk-new-york-city-2012.html Mon, 13 Feb 2012 16:57:14 +0000 We have been working to bring you the most inspirational event yet. ]]> http://www.psfk.com/2012/02/adjustable-kids-bike.html Fri, 10 Feb 2012 14:00:10 +0000 New range of bicycles continue to fit your child as they get older, making them more sustainable and economical.]]> http://www.psfk.com/2012/02/jogging-social-good.html Thu, 09 Feb 2012 14:45:13 +0000 Creative concept encourages runners by giving them meaningful incentives to exercise. ]]> http://www.psfk.com/2012/02/nike-prosthetics-shoe.html Wed, 08 Feb 2012 14:00:49 +0000 The sportswear company provides users with increased stability and a normalized stride length.]]> http://www.psfk.com/2012/02/surfboard-yoga.html Mon, 06 Feb 2012 13:30:27 +0000 Sarah Tiefenthaler combines yoga classes with stand up paddle boarding in the waters off Southern California's coast.]]> http://www.psfk.com/2012/02/mountain-climber-photos.html Mon, 06 Feb 2012 12:30:27 +0000 A portrait series depicts the emotionally and physically ravaged mountain climbers moments after their grueling experience. ]]> http://www.psfk.com/2012/02/smart-shirt-excercise.html Fri, 03 Feb 2012 14:45:54 +0000 Squid is a sensor-equipped shirt that captures electrical signals created by muscle movement.]]> http://www.psfk.com/2012/02/google-hangout-new-yor-giants-headlines.html Thu, 02 Feb 2012 22:10:08 +0000 New York's Super Bowl bound football team will turn to social media to appeal to supports. ]]> http://www.psfk.com/2012/02/super-bowl-advertising-2.html Thu, 02 Feb 2012 19:40:27 +0000 JWT Executive Creative Director, Matt MacDonald, shares what he believes will be the most important ad trend at this year's big game.]]> http://www.psfk.com/2012/02/daily-deals-fitness-activities.html Wed, 01 Feb 2012 18:28:26 +0000 A new business model in the exercise industry creates packages of fun fitness experiences, offering consumers a break from strict schedules and activity monotony.]]> http://www.psfk.com/2012/02/superbowl-bathroom-break-ad.html Wed, 01 Feb 2012 12:30:07 +0000 TDA Boulder has created an TV spot for the years most viewed sporting event that highlights their superior customer service. ]]> http://www.psfk.com/2012/01/successful-super-bowl-ads.html Tue, 31 Jan 2012 17:50:34 +0000 Find out which social trends brands are leveraging to win big with audiences during this year's big game.]]> http://www.psfk.com/2012/01/scuba-diving-underwater-park.html Tue, 31 Jan 2012 15:00:28 +0000 As the temperatures rise in spring, snow melts and floods the park to create a 10 meter deep lake.]]> http://www.psfk.com/2012/01/nba-star-voicemail.html Mon, 30 Jan 2012 13:30:12 +0000 Stephen Curry will reward one fan who sends their best free throw video to him via twitter with an outgoing message.]]> http://www.psfk.com/2012/01/coca-cola-super-bowl.html Mon, 30 Jan 2012 12:30:25 +0000 The beverage giant launches a unique campaign featuring polar bears that watch the big game and react to the live action.]]> http://www.psfk.com/2012/01/future-snowboarding-two-boards.html Tue, 24 Jan 2012 15:14:32 +0000 Dual Snowboards give you the freedom to move around the snow in new ways.]]> http://www.psfk.com/2012/01/super-bowl-socialism.html Mon, 23 Jan 2012 15:10:03 +0000 Bill Maher's essay on the fair-play economics brought to life with infographic rich animation.]]> http://www.psfk.com/2012/01/track-your-activity-with-the-nike-fuelband.html Fri, 20 Jan 2012 14:15:21 +0000 New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.]]> http://www.psfk.com/2012/01/youtube-channels-espn-competitio-headlines.html Fri, 20 Jan 2012 10:00:27 +0000 The video sharing website to create extreme sports channel. ]]> http://www.psfk.com/2012/01/nike-interactive-video.html Thu, 19 Jan 2012 16:51:05 +0000 'Quick Controls Chaos' allows you to interact with a live-action basketball game, but is there too much stimulation in the ad to process?]]> http://www.psfk.com/2012/01/nike-private-basketball-court.html Thu, 19 Jan 2012 14:00:31 +0000 Refurbished gym in New York's Lower East Side offers a complete sporting experience for exclusive members. ]]> http://www.psfk.com/2012/01/adidas-tennis-challeng.html Wed, 18 Jan 2012 17:51:35 +0000 In its 'Game is the Game' campaign, the sportswear brand closed a graffiti-covered alley for private games where tennis stars competed against one another.]]> http://www.psfk.com/2012/01/paralympics-3d-logo.html Fri, 13 Jan 2012 19:31:16 +0000 The rebranding for the 2016 Rio Paralympic games aims to inspire people as much as their athletes do.]]> http://www.psfk.com/2012/01/puma-social-media-bloggers.html Tue, 10 Jan 2012 19:53:05 +0000 The sportswear company is creating their own social media coverage by sending ten influential individuals to cover a leg of this year's Volvo Ocean Race. ]]> http://www.psfk.com/2012/01/nike-make-it-count-twitter.html Mon, 09 Jan 2012 15:46:00 +0000 Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by providing a network of support. ]]> http://www.psfk.com/2012/01/augmented-audio-game-immerses-runners-in-zombie-infested-world-future-of-gaming.html Fri, 06 Jan 2012 16:10:06 +0000 Zombies, Run! is an augmented audio running game that challenges users to rebuild civilization after a zombie apocalypse by completing location- specific tasks while running in the real world.]]> http://www.psfk.com/2012/01/wearable-sensors-offer-real-time-snowboarding-performance-and-stoked-readouts.html Thu, 05 Jan 2012 16:50:32 +0000 PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a smartphone via Bluetooth for real-time performance capture and readout.]]> http://www.psfk.com/2012/01/wearable-tech-converts-gamers-everyday-actions-into-opportunities-for-play-future-of-gaming.html Thu, 05 Jan 2012 16:20:45 +0000 The start-up Greengoose uses motion-powered sensors and accelerometers to track a user’s everyday activities and credit them online. ]]> http://www.psfk.com/2012/01/embedded-soccer-boot-offers-in-game-performance-readouts-future-of-gaming.html Thu, 05 Jan 2012 16:20:26 +0000 adidas has created the adizero F50, a soccer shoe with a microchip embedded in its out-sole that records a wide array of performance related metrics. ]]> http://www.psfk.com/2012/01/game-functionality-and-systems-life-sized-game-pieces.html Thu, 05 Jan 2012 16:00:31 +0000 As intelligent sensors are embedded into every day products from clothing to sports equipment and even cooking utensils, people are able to track and analyze the data collected from a wider variety of daily activities. ]]>