Sony Europe announced today that it will power its 32 largest sites throughout Europe, large meaning more than 100 employees, entirely from renewable resources. In a press release, Serge Foucher, Executive Vice President of Sony Europe, stated that the company has reduced its Co2 emission from fiscal year 2000 - 2008 by 90%.
The company has [...]
July 2, 2009
100% Renewable Energy For Sony Europe
Recession Proof Spending
While the state of the economy is having a negative effect on most areas of the retail sector, more than a few industries are experiencing an uptick. Time examines recent trends in consumer spending, discovering that products and services that fulfill needs like escapism, inexpensive luxury and stress relief are reaping the most benefits.
Though it’s [...]
Thoughts on the Future of Journalism from the Purple List
PSFK recently asked our global network of experts, The Purple List for their thoughts on the future of journalism. We received answers that imagine a variety of possible scenarios, though a common theme emerged which points to a system that combines crowd-sourcing with some kind of editorial curation and professional reporting. If you want to [...]
Pirate Bay Sold for $7.8 Million
A few days ago The Pirate Bay, the world’s largest BitTorrent tracker, announced that it has been sold to the Swedish software company, Global Gaming Factory X AB for almost 8 million dollars. According to a Pirate Bay blog post, the surprisingly influential owners of the piracy site will be passing the reigns to the [...]
10 Eco-Innovations From Around The World
Foot Pump Phone Chargers
Festival goers at Glastonbury, in the U.K., can charge their cell-phones through using a standard airbed foot pump, the type normally found all over festival sites. The Orange Gotwind power pump’s turbine is rotated at speeds of up to 2000 rpm from the air flow generated by the foot pump, this turbine [...]
July 1, 2009
An Emotional Advertising Campaign That Succeeded
Creative Social points us to a campaign run by MasOportunidades.com, an Argentinian e-commerce website that is a great example of a challenger brand as made popular by Adam Morgan. Challenger brands are brands that are not necessarily market leaders but have the ambition to get there, making best use of their limited resources - an [...]
Reality TV to Tackle the Art World
In a new TV concept which would make Andy Warhol grin-ear-to-ear in his grave, the Bravo network has decided to add a new art-based reality show to their roster. Instead of vying for fashion contracts or the title of Top Chef, 13 aspiring artists will be competing against each other for the chance at a [...]
June 30, 2009
America’s Declining Malls
US News and World Report examines some of the contributing factors that have lead to a general decline in many of America’s malls, once the stalwarts of suburban prosperity and convenience. One interesting note from the article is the underlying (and accepted) notion that malls have “natural lifespans,” owing to changes in consumer habits, architecture and [...]
Big Apple Embraces Big Apps
Mayor Michael R. Bloomberg announced a series of technology initiatives yesterday, all of them designed to increase transparency and improve access to information about City services. A contest called NYC Big Apps will begin in the fall and return as an annual competition to improve government accountability and transparency, as well as engaging New York’s [...]
Wine and Food Trends: The Complexities of Pairing
Barcelona has a lot of very good restaurants. Two of the best are Moo and Comerç 24. The two are similar in many respects, but where they diverge is in their attitudes towards wine. I interviewed both their sommeliers in order to distill some of the trends in wine & fine dining from their words.
Both [...]
Magazine Goes From Concept to Print-Ready in 24 Hours
Mixing a bit of DIY culture with a sense of urgency, a group of volunteer designers, writers and photographers assembled on June 27th in Belgium to produce the 24Hour Magazine - a 47-page digital publication from scratch in the course of a day. And while the effort involved to realize a completed product in such [...]
George Parker: Will Work for Fu*k All!
I had to laugh, when I read the piece in the New York Times about how LinkedIn was asking for volunteers to translate their site into dozens of different languages – Right now, it’s only available in English, Spanish, French and German – So they are looking for fucktards willing to do the job in [...]
June 29, 2009
Mapumental: An Interactive Map to Help You Decide Where to Live
Mapumental is a web service (currently in private beta) that helps London commuters take some of the guess-work out of deciding where to live, based on how long of a commute they’d like to deal with. Combining data from the UK’s various public transportation services, Mapumental can highlight the boundaries of potential towns you may [...]
Gap to be Bought by Uniqlo?
Is the Gap about to have a new boss? The ailing Khaki Giant, who despite cooking up some impressive collaborations, has failed to pull themselves out of a quarters-long slump, may about to be another jewel in Uniqlo owner Tadashi Yanai retail crown. Yanai, who founded Uniqlo’s parent company Fast Retail in 1984, is rumored [...]
PSFK in Fast Company: Creative Shops Turn to Product Design
At out 2009 New York conference, we had a panel of representatives from creative agencies that were starting their own product lines. Ben Malbon, Carl Johnson, Robbie Vitrano and Bart Haney all shared insights into this new model (The full video version is available here). Fast Company’s Danielle Sacks moderated the panel, and has provided [...]






