A guide for brands to respond to the changing needs of their customers so that we can all live more happy, healthy, and productive lives
In the latest thought leadership report from PSFK Labs, our team presents a plan to lead everyone a brighter future. We’re responding to the premise (that I’m sure that many of you acknowledge) that our connected world seems to bring as many challenges as it does opportunities.
12 trends tell the story of how we can navigate our increasingly complex relationships with our devices and the ever-connected lives they give us
Modern life is a study in extremes. The rapid rise of technology and its successive integration into nearly every facet of our lives has left many of us figuring out how to adapt to its omnipresence rather than the other way around. At the same time, these very same devices offer the promise of making us more productive, expanding our social circles, and achieving our personal goals.
A new range of services and analog-only experiences are helping counter the distractions of our always-on lives
As consumers, we are constantly hearing about new technologies that promise to improve our lives, and the positive changes that will come from an always-connected world. Each iterative improvement in our devices claims to optimize our time or manage our workflow. However, there comes a point where the equation flips, and these devices become more of a burden. According to a recent study, The On Demand Economy By the Numbers, “70 percent of Americans now own smartphones and the average person checks their phone every six minutes, about 150 times a day.”
Check out some of the products driving the trends behind PSFK's Future of Connected Life Report
In our latest report, The Future of Connected Life, PSFK highlights trends aimed at improving everyday productivity, balance, and personal growth. During our research, we identified an abundance of devices that improve people’s daily lives. Check them out below to see what is new to help people live, work, and play better.
How technology is connecting us to a network of human helpers operating in the background for life’s little details
For every timesaving device humans have invented, we have found new ways to fill that time with more work—much of which is unpaid. A recent survey by Pew found that men and women spend 11.8 and 21.3 hours per week respectively on non-paid work such as childcare and housework. For every minute we’ve saved through dishwashers and microwaves, we’ve found new ways to use them doing something else.
How we’re creating a generation of never-alone, always-connected, often-sedentary consumers
The ubiquity of technology has changed the traditional conventions and scripts for modern lifestyles. In a world where the average person consumers 417 minutes (almost seven hours) of screen time per day and where 80 percent of smartphone owners check their phones within 15 minutes of getting up, it is necessary to stop and think how this is changing how we relate to our friends, coworkers, and ourselves.
Doctor visits, valet parking, and last-minute makeovers are just a few services seeing the appeal of an on-demand world
A mini-revolution enabled by instantaneous connections to our favorite products and services is upon us. The on-demand economy — businesses and services that ensure we are always no more than a click away from whatever we need at any hour of the day — have inspired a new wave of consumer habits and needs.
PSFK pushes the rewind button on 16 talks from the PSFK 2015 conference
Just over a month ago, PSFK had the honor of sharing the stage with a number of innovators and thought leaders at our flagship conference in New York. This year’s theme was Live, Work, Play Better. During the event, our line-up speakers spanned industries from media to hospitality and spoke to the ways they are seeing consumers Live, Work, and Play Better.
PSFK Labs outlines 12 trends to help people maximize efficiency, achieve balance, and attain personal growth
In thinking about the pressures the modern individual faces from work, family, and life in general, PSFK Labs devised a report to serve as a guide to help them Live, Work, and Play Better. We organized the 12 trends we are seeing in the world into three larger goals for people on the path to a better them.
Takeaways to help brands reach the modern consumer on their path to more effective, balanced, and well-rounded lifestyles
The world is evolving quickly. Brands and consumers must do their best to keep pace with the times. The digital age is affecting every facet of the modern world from work to play and beyond. Although a healthy work-life balance is essential to overall well-being, so few attain this goal. Eighty percent feel stressed on the job, and the average person spends 1/10 to 1/5 of their time doing unpaid work.
The celebrity chef speaks to PSFK about his creative collaboration with startup Cheeky
When it comes to hosting a BBQ or picnic in the park, the majority of consumers are unlikely to think twice about their options for paper plates. If they’re sturdy, available in bulk and affordable for the occasion, the tableware ticks the box for basic functionality. What paper plates are lacking —until now—is eye-catching color or design to set them apart from alternatives. Enter Cheeky, a vibrant line of table setting products with a social mission to end hunger in America.