The Oreo team at Mondelēz invites a wide range of external creatives, namely from HP and The Martin Agency, to help with rapid innovation for new $1bn venture
As part of the special event PSFK co-hosted for Mondelēz and Oreo, PSFK’s Director of Research & Strategy, Scott Lachut, moderated a group panel with the trusted partners who Mondelēz collaborated with when bringing their new Oreo Colorfilled Campaign to life. The diverse group of panelists gathered to discuss a vision of the new consumer and the highly customizable market.
Architecture holds greater meaning when skillfully integrated into the locale or natural landscape
In modern society’s expanse, forests have gradually turned into concrete jungles. As a result, designers are beginning to push back to ensure that offices and city planners can create experiences that are in harmony with their local surroundings, and make a significant impact on the landscape and observer.
Letter from PSFK Founder, Piers Fawkes, on connecting today's retailers to the customers of tomorrow
Over the last five years we have witnessed a radical shift in shopper behavior fueled by the seismic impacts of mobile and social. Over that time, my team has documented ideas and identified trends that reflect how retailers and brands are trying to engage the always-on, hyper-connected and all-powerful consumer.
Head of Product Marketing and a Modeling Engineer at Quantcast crunch the numbers on why the Apple Watch has a real chance at navigating beyond the Tech Valley
As with any new or emerging technology, the wearables market has struggled to meet expectations. Hundreds of Galaxy Gear devices were on eBay just six months after its launch and Google reportedly put Google Glass to bed (for now), at the beginning of this year.
Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales
If you were a 103-year-old brand, how might you reinvent the creme-filled wheel? Would you be bold enough to embrace innovation even in the face of rising market unpredictability? PSFK co-hosted a special event for Mondelēz and Oreo that spotlighted innovation and featured their first e-commerce undertaking, the new Colorfilled Campaign, for which we were excited to invite Chief Media & E-commerce Officer at Mondelēz International Bonin Bough to the stage. As Mondelēz is aiming to rethink the Oreo experience, Bough pressed the importance of personalization and customization, teasing that the campaign was the first exploration in the brand’s larger, long-term development strategy.
The Future of Travel 2016 report highlights opportunities for brands to drive purchases throughout the discovery, planning and booking stages
It is a truth universally acknowledged that preparing for a trip—be it for business or pleasure—is not a pleasurable experience. From finding the cheapest flight to booking a hotel that will meet everyone’s needs, many of the tools and services designed to solve these problems are alike, each dysfunctional in their own ways. This was the impetus that led PSFK Labs to leverage learnings from retail, tech, media, and other travel companies in creating The Future of Travel 2016 report to help travel brands improve the planning and booking process for their clients.
The Goodwill partnership enables consumers to send off their used clothing and shoes to the needy in Levi's shipping boxes
Levi’s‘s partnership with Goodwill this holiday season is giving consumers the opportunity to donate their used clothes and shoes. Free shipping labels are available online for consumers to print off. They can then fill a cardboard box with any brand of clean and dry clothing or shoes, affix the label on top and ship as usual.
The social networking platform also wants to be an office tool as evidenced by its Facebook Work Chat app rollout
Facebook’s Work Chat has recently appeared on the app store, a sign of how close the website is to making Facebook at Work a thing. Although available only for a limited number of companies as of press time, it gives an interesting look into what’s brewing behind that blue hue.
New Future of Travel 2016 report spotlights the best sites and services to book your upcoming trip
The holiday season is officially upon us, with an estimated 46 million Americans kicking off with a Thanksgiving celebration. In anticipation of the feasts and the gifting also comes the dread of the traffic and airport security. To help travelers ease the pains of travel—and savor the delights—PSFK has rounded up a few of the best tools for arranging the perfect getaway. PSFK Labs new report, The Future of Travel 2016, spotlights the below services and others that are re-imagining the planning and booking processes. So whether you’re going home or looking for a holiday adventure, here’s a few tips to make your travels all the more easier.
The New Stand is a fresh take on a cultural staple that delivers curated products and delightful content to subway riders
It’s one of those New York cultural institutions you’ve never really thought twice about: a spot to pick up a copy of The New York Times, an early morning boost, two packs of gum. On a NYC commute, you might pass it every day, and stop to look, or pay it no notice altogether. Whatever your relationship to your local newsstand, it’s about to be improved and transformed altogether, at least if you’re passing through Union Square station starting today. The New Stand is a reinvention of old tradition, an elevated convenience store experience that offers a physical touchpoint for both product and content.
Workers at Redpepper's offices are informed via the messaging platform when a visitor has arrived at their lobby
Offices are extremely busy, making it easy for visitors to sometimes feel unwelcome even when they’re there to meet someone. The company Redpepper, a brand building service, have had this issue as their lobby bears no receptionist. To reconcile the problem, they’ve hacked an iCade arcade game where visitors scroll through 8-bit figures of employees and choose who they’re there to see then promptly notifying them via a Slack doorbell in the messaging system.
With the launch of PSFK’s new travel report, we learn about designing hospitality features for a more rich and frictionless trip
Just two weeks ago, Airbnb released its third annual host conference, Airbnb Open 2015, in Paris. 5,000 dedicated homeowners from the travel experience and accommodation listing site (of the 2-plus million homes currently available to rent) ventured to the city to learn about the company’s new suites of features designed to eliminate frictions in the travel booking and planning process.