Class Travel films a live test while falling from the clouds to document the easy-to-use booking app
Class Travel has a unique hook to differentiate themselves from other hotel booking apps: signup, payment and checkin processes embedded in their product so users can simply walk up and get their keys with no other steps required.
An up-to-date account of our Live, Work, Play Better Conference straight from PSFK's editorial team
PSFK 2015 seeks to inspire a creative professional audience to live, work and play better. Recognizing the dynamic blur that are our days, we will present speakers, projects, activities and ideas that provide balance, effectiveness and personal growth.This three-day conference kicked off yesterday with the classic PSFK full-day conference on full display today.
The CEO of an email-based personal AI system, the COO of a GIF platform, and more are our PSFK 2015 speakers
PSFK 2015 seeks to inspire a creative professional audience to live, work and play better. Recognizing the dynamic blur that are our days, we will present speakers, projects, activities and ideas that provide balance, effectiveness and personal growth.
The retailer is hosting online weddings to enable couples to share their special day with family and friends 'round the world
IKEA has launched the Wedding Online service, which will enable couples to get married virtually and share their special day with people around the world. The service has been created to provide an easy and inexpensive way for those in love to marry each other.
The world's billboard central is about to get a dose of 3D advertising via TriLite Technologies
In Time Square, where billboards are constantly fighting for a slice of attention, an added dimension will be a valuable weapon. Display developers TriLite Technologies is about to implement outdoor autostereoscopic displays, or 3D displays, that work sans glasses.
The son of former Creative Director at J. Walter Thompson recalls advertising's golden era through his father's work
There are many memories of the so-called “golden era” of advertising that are conjured up expertly by Matthew Weiner’s TV show Mad Men on AMC Networks. Largely, it is the effort to create a world that somehow captures the excitement of an era that stood for unyielding possibility. For someone like me, who was a small child during those years, with a father who may have been the model for someone like Don Draper, the show is an inescapable reflection of just how great that era really was.
The Worn Wear Wagon will encourage customers to think about how fashion choices relate to environmental conservation
Patagonia has sent members from their Nevada repair facility on a cross-country road trip for 2015. The Worn Wear Mobile Tour got started on April 2 in Ventura, California with the aim to spread a message of conscious consumerism relating to fashion. The Patagonia team will travel across the U.S. making stops at retail locations, coffee shops, farmers markets and trailheads to offer free apparel mending services and seminars. And their travel vehicle of choice is a recycled Dodge pickup truck.
'Drinkable advertising' campaign shells out free soda from an on-air commercial, billboard and more
Whenever a commercial comes on TV of a warm pizza or a sweet treat near to dinner time, how quickly does it trigger your desire to order in? Considered one of the great successes of advertising is a brand’s ability to translate broadcast activations into purchases. With marketing moving farther and farther away from the ‘traditional’ in any sense of the word, age-old brands look to new forms of delivery to engage the modern consumer. So, instead of looking at a warm pizza or sweet treat through the screen, what if you could eat it at the cost of . . .nothing?