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How Touchable, Shoppable Videos are Changing the Advertising Narrative

We spoke with Cinematique's co-founders on progressing the medium of video

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This Supermarket Wants to Set You Up On a Blind Date
This Supermarket Wants to Set You Up On a Blind Date

Couples were matched based on the contents of their grocery basket for a V-Day campaign

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Benetton Uses City Data to Create Racially Diverse Models
Benetton Uses City Data to Create Racially Diverse Models

Clothing company's campaign creates portraits of the world's fashion capitals

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Snarky Candy Hearts Only a Copywriter Could Love
Snarky Candy Hearts Only a Copywriter Could Love

Digital strategy group creates special heart-shaped candies from inside jokes

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Early-Stage Investor: Technology Is Eating Restaurants and the First Course Is QSRs
Early-Stage Investor: Technology Is Eating Restaurants and the First Course Is QSRs
  • | 10 february 2016

The General Partner at Bowery Capital enumerates tech's influence on the restaurant industry

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Pepsi Serves Up an Experimental Lounge in the Heart of NYC
Pepsi Serves Up an Experimental Lounge in the Heart of NYC
  • | 9 february 2016

Events and artisanal food bring the soda giant into realm of immersive brand experiences

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Get Your Free Debrief: Take the PSFK Reader Survey
Get Your Free Debrief: Take the PSFK Reader Survey
  • | 9 february 2016

Help PSFK understand who you are, and what you want to see from us

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Scratch & Sniff Posters Neutralize Smelly MTA Subway Stations
Scratch & Sniff Posters Neutralize Smelly MTA Subway Stations
  • | 9 february 2016

Coming soon to a foul subway stop near you

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Intel Strategist: What Will a Super Bowl TV Ad Get You in Content Marketing?
Intel Strategist: What Will a Super Bowl TV Ad Get You in Content Marketing?
  • | 9 february 2016

One of Intel's own converts the cost of a Super Bowl ad with Intel iQ Data

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Super Bowl 50: PSFK’s Take on the Magic and Meh
Super Bowl 50: PSFK’s Take on the Magic and Meh
  • | 8 february 2016

The high and lowlights of the mad scramble to shine on advertising's biggest stadium

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Understanding Human Truths and Perceptions Are At the Core of Branding
Understanding Human Truths and Perceptions Are At the Core of Branding
  • | 8 february 2016

SVA alum Jui Khopkar on designing a better world

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