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John Boiler: How to Design Physical Space for Optimism and ROI
John Boiler: How to Design Physical Space for Optimism and ROI

The co-founder and CEO of 72andSunny allows us inside his counterintuitive approach to “efficiency” in a modern creative company

When you look around an office, nine times out of 10 you can tell if it was designed for fear.

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Shifting the Conversation on Olympian Athleticism
Shifting the Conversation on Olympian Athleticism

Nike-sponsored Olympian Blake Leeper discusses how brand partnerships can help redefine "disability" in American culture

Taking a break from the archetypal slow-mo-flashing-lights-and-glory-in-strength commercials that have come define sportsmanship, Nike has selected a more inspirational tone of voice for its Inner Strength campaign. The documentary-style series has highlighted athletes from the culturally renown to lesser known yet noteworthy competitors. Nike takes a deeper look into what it takes—physical strength aside—to train and compete among the world’s greatest.

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Welcome to a City Designed for Testing Driverless Cars
Welcome to a City Designed for Testing Driverless Cars

Auto titans, take note: The University of Michigan opened a high-tech town for researching and testing driverless cars

Autonomous cars may not be driving down real roads anytime soon, but with Mcity at the University of Michigan, they now have their own private small town.

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From Inside a Shipping Container, Autodesk Gives Life to Robot Prototypes
From Inside a Shipping Container, Autodesk Gives Life to Robot Prototypes

The 5,000 sq ft robotics lab, designed by Lundberg Design, houses a mobile-controlled conference table that display pieces of code

Autodesk, a world leader in 3D design software, has added a new robotics lab to its San Francisco workshop, featuring a conference room made from a used shipping container. Located on the waterfront on the south side of Pier 9, the workshop features a wood shop, metal shop and laboratory. It is used as a maker and R&D facility, and as a demonstration space. Both the workshop and the robotics lab were designed by Lundberg Design.

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Hey Coke, How About Quitting Advertising for a Year to Save the Planet?
Hey Coke, How About Quitting Advertising for a Year to Save the Planet?

Buy The World A Hope is asking Coca-Cola to spend its annual $3 billion advertising budget on protecting the environment

In 1971, Coca-Cola released its first global ad, “Buy the World a Coke,” which became one of the most successful ads in history. Sung by a group of teenagers on the top of a hill, the ad evoked positive feelings of love and togetherness. Today, a new website called Buy The World A Hope suggests a new way for Coca-Cola to bring the world together and add some meaning to buying a Coke.

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Fixing a Baroque Theatre Fire Destroyed with LEGOs
Fixing a Baroque Theatre Fire Destroyed with LEGOs

As part of a summer workshop dubbed Villa Pennisi in Musica, students are challenged to design theatre acoustics with LEGO Architecture

In the 1950s, fire destroyed a baroque theatre. Partially rebuilt, the safety structures put in place to hold up the building ruined its acoustics. What was once the cultural and musical heart of the city was no longer; could it be once again? This is the challenge facing participants in Villa Pennisi in Musica, a summer workshop for architecture and music students: build a structure for the theatre that will restore the acoustics, using LEGO. The project is called #FILLTHETHEATRE.

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Self-Defense Umbrella Empowers Women in Small Towns
Self-Defense Umbrella Empowers Women in Small Towns

Vodafone is helping women protect themselves against thieves through an instructive and easy-to-use umbrella

In India, men often have to go work in larger cities in order to make a living wage for their wives and children back home in smaller villages. This, however, leaves their wives alone and open to physical attack from others, especially when collecting the money their spouses send them. Vodafone India, however, has implemented a program wherein these woman get a special protection tool: an umbrella.

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Make Your Emails Vanish on Demand
Make Your Emails Vanish on Demand

Browser add-on Dmail adds a self-destructing functionality to Gmail

With Dmail, you can delete an email you’ve already sent so no one can read it anymore. This nifty tool is like Snapchat for emails and comes from Delicious, the social bookmarking service now owned by Yahoo.

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5 Stories You Need to Know Today
5 Stories You Need to Know Today

In today's links, five-star dining on an airplane, disappearing cabs on Uber, and annoying alerts on a female-empowering dating app

PSFK editors aggregate top stories from around the web each day.

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TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth