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Men’s Synchronized Swimming Team Demonstrates Why You Should Never Drink and Dive
Men’s Synchronized Swimming Team Demonstrates Why You Should Never Drink and Dive

Don't Drink And Dive urges Swedish men to sober up before going in the water as 70 percent of deaths associated with water involved alcohol consumption

‘Don’t Drink and Dive‘ is a short documentary created as part of a campaign urging Swedish men to wait until they are sober before going for a swim. Jumping into the lake or the ocean for a dip is a tradition for many during the Swedish summer.

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MTV Lets You Choose Your Own Bloody Demise
MTV Lets You Choose Your Own Bloody Demise

MTV promotes horror series with a choose your own adventure video that harnesses metathinking and creativity of the groundbreaking films

MTV’s newest show, Scream, hits the airwaves in only a few days and the promotional spots capture some of the metathinking and creativity of the groundbreaking movie series it takes its name and themes from. An interactive video available online lets the user make choices that determine how many major characters die. The decisions are timed, forcing viewers to react quickly and pushing up heart rates in the same way real fear does.

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Audi’s Lunar Quattro Will Go 4-Wheeling on the Moon
Audi’s Lunar Quattro Will Go 4-Wheeling on the Moon

The rover—set to launch in 2017—won't set any speed records, but it could be the automaker's toughest engineering challenge yet

Audi has entered a space race and all it has to do to win is drive a third of a mile on the moon. If that sounds easy, it’s not. The automaker has partnered with German engineering group Part-Time Scientists to try to win the Google Lunar XPRIZE competition. They unveiled the design of their unmanned rover, the Audi lunar quattro at the 2015 Cannes Innovation Days.

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Crafty Figurines That You Should Have On Your Desk
Crafty Figurines That You Should Have On Your Desk

How knick-knacks and trinkets indicate character and establish workplace culture in all office settings

PSFK Labs has launched The Desktop Debrief, an insight into the infinite selection of desktop products that drive creativity and well-being in the modern workplace.

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Designing Better Flags for All
Designing Better Flags for All

Though ubiquitous symbols of civic pride, flags are usually poorly designed and can take on malicious intent—help PSFK remedy that

In a recent TED talk, radio journalist and flag enthusiast Roman Mars explained that there’s a positive feedback loop between well-created flags and civic pride.

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‘Candles’ Communicate Conference Room Availability
‘Candles’ Communicate Conference Room Availability

The Illumigami color system works like so: Red is for 'occupied,' yellow for 'about to be occupied,' green is for 'available,' and blue is 'almost free'

Services lab Viget ran into an issue with Google’s Calendar system with their meeting room setup. The Calendar application was supposed to let others in their office know which of their four conference rooms were open, but the process was unreliable. To solve the problem, they created Illumigami, a hanging lantern that communicates which rooms are busy and which are free.

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Make Dad’s Necktie a Wi-Fi Hotspot
Make Dad’s Necktie a Wi-Fi Hotspot

TieFi turns your pops into a router who needs your undivided attention

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Flight of the Beer Delivery Bumblebee Drones
Flight of the Beer Delivery Bumblebee Drones

Taiwan Beer creates buzz for its latest product by dispatching drones to deliver six-packs of Honey Beer

Taiwan Beer turned to Wunderman Taiwan to promote the launch of a new product freshly brewed with local honey. Several drones were transformed into mechanical bees to encourage people to try Honey Beer. They were dispatched to help deliver six-packs to consumers’ offices.

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PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth
World’s First 100% Agave Surfboard Could Mark Industry Change
World’s First 100% Agave Surfboard Could Mark Industry Change

Sustainable, rideable, and beautiful, the handcrafted 100% Agave Project from Gary Linden and Jose Cuervo makes surfing a truly organic experience

Jose Cuervo and renowned surfboard shaper Gary Linden have partnered up to develop the world’s first surfboard made entirely from agave materials. A vision of Linden’s for 25 years, the 100% Agave Project displays how surfing can be naturally sourced and reproducible.

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Help PSFK Design a Flag for a Better Future
Help PSFK Design a Flag for a Better Future

Recent events have shown that our future demands a flag design that stands in direct contrast to flags that serve to divide—help PSFK envision what that might be

In light of recent events, PSFK is seeking submissions for a flag that combines strong design with a socially conscious message and symbolism (more instructions below). A flag for a better future, if you will.

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MMA Referee’s Business Card is Also a Thumb War Game
MMA Referee’s Business Card is Also a Thumb War Game

MMA referee Mario Yamasaki has a unique, creative, and industry-relevant way of introducing himself

 Lots of people use business cards to let others know information about themselves or their company. Mixed martial arts referee Mario Yamasaki has a new card with an unusual twist, as along with providing his name and contact information, it can also be used as a thumb war game.

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TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth