Don't Drink And Dive urges Swedish men to sober up before going in the water as 70 percent of deaths associated with water involved alcohol consumption
‘Don’t Drink and Dive‘ is a short documentary created as part of a campaign urging Swedish men to wait until they are sober before going for a swim. Jumping into the lake or the ocean for a dip is a tradition for many during the Swedish summer.
MTV promotes horror series with a choose your own adventure video that harnesses metathinking and creativity of the groundbreaking films
MTV’s newest show, Scream, hits the airwaves in only a few days and the promotional spots capture some of the metathinking and creativity of the groundbreaking movie series it takes its name and themes from. An interactive video available online lets the user make choices that determine how many major characters die. The decisions are timed, forcing viewers to react quickly and pushing up heart rates in the same way real fear does.
The rover—set to launch in 2017—won't set any speed records, but it could be the automaker's toughest engineering challenge yet
Audi has entered a space race and all it has to do to win is drive a third of a mile on the moon. If that sounds easy, it’s not. The automaker has partnered with German engineering group Part-Time Scientists to try to win the Google Lunar XPRIZE competition. They unveiled the design of their unmanned rover, the Audi lunar quattro at the 2015 Cannes Innovation Days.
The consumer product giant is the first multinational company to disclose fragrance ingredients, which are considered trade secrets, by product
Consumer goods producer SC Johnson this week disclosed the fragrance ingredients in all of its Glade products, marking the first time a full list of such ingredients has been released on a product-specific level.
How knick-knacks and trinkets indicate character and establish workplace culture in all office settings
PSFK Labs has launched The Desktop Debrief, an insight into the infinite selection of desktop products that drive creativity and well-being in the modern workplace.
Though ubiquitous symbols of civic pride, flags are usually poorly designed and can take on malicious intent—help PSFK remedy that
In a recent TED talk, radio journalist and flag enthusiast Roman Mars explained that there’s a positive feedback loop between well-created flags and civic pride.
The Illumigami color system works like so: Red is for 'occupied,' yellow for 'about to be occupied,' green is for 'available,' and blue is 'almost free'
Services lab Viget ran into an issue with Google’s Calendar system with their meeting room setup. The Calendar application was supposed to let others in their office know which of their four conference rooms were open, but the process was unreliable. To solve the problem, they created Illumigami, a hanging lantern that communicates which rooms are busy and which are free.
TieFi turns your pops into a router who needs your undivided attention
Taiwan Beer creates buzz for its latest product by dispatching drones to deliver six-packs of Honey Beer
Taiwan Beer turned to Wunderman Taiwan to promote the launch of a new product freshly brewed with local honey. Several drones were transformed into mechanical bees to encourage people to try Honey Beer. They were dispatched to help deliver six-packs to consumers’ offices.
Sustainable, rideable, and beautiful, the handcrafted 100% Agave Project from Gary Linden and Jose Cuervo makes surfing a truly organic experience
Jose Cuervo and renowned surfboard shaper Gary Linden have partnered up to develop the world’s first surfboard made entirely from agave materials. A vision of Linden’s for 25 years, the 100% Agave Project displays how surfing can be naturally sourced and reproducible.
Recent events have shown that our future demands a flag design that stands in direct contrast to flags that serve to divide—help PSFK envision what that might be
In light of recent events, PSFK is seeking submissions for a flag that combines strong design with a socially conscious message and symbolism (more instructions below). A flag for a better future, if you will.
MMA referee Mario Yamasaki has a unique, creative, and industry-relevant way of introducing himself
Lots of people use business cards to let others know information about themselves or their company. Mixed martial arts referee Mario Yamasaki has a new card with an unusual twist, as along with providing his name and contact information, it can also be used as a thumb war game.