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Brazilian Students Learn English By Fielding Pizza Orders
Brazilian Students Learn English By Fielding Pizza Orders

Hello Pizza gave customers the option to order their meal through CNA Language School attendees with discounts and cross-cultural interaction as their prizes

Engaging young people with languages at times can be hard, especially as the general criteria tends to be limited to conversations that focus on unrealistic situations. Ad agency FCB Brazil has teamed up with Bella Vista Pizzeria in Culver City, California to overcome this problem and re-engage students at the CNA Language School with an innovative campaign named Hello Pizza.

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PSFK is Hiring: Editorial Intern (Paid)
PSFK is Hiring: Editorial Intern (Paid)

PSFK is hiring an Editorial intern for its New York City office

We are looking for a motivated intern who wants to work alongside us in New York City for four or eight weeks and learn as they deliver.

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Quick Thinking Video Roundup: A Micro-Car, Self-Navigating Drone and More
Quick Thinking Video Roundup: A Micro-Car, Self-Navigating Drone and More

Be wowed as a micro-car shrinks to 40 percent of its size (and more) in PSFK's bite-sized video

Sometimes,  you have to see an amazing idea in action to believe it. Here are the most forward-thinking ideas covered on PSFK this week.

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Max Gardner: Changing Marijuana Perception at the Brand Level
Max Gardner: Changing Marijuana Perception at the Brand Level

International branding agency Siegel+Gale on the need for marijuana to transcend its brand mis-identity

As we push ever forward into the 21st century, so too do progressive notions around certain lifestyle choices, specifically the topics of drugs and drug use. One of the major cultural shifts of the 20th century drummed up a conflict that has raged some 60-plus years: the War on Drugs.  Around that same time, Americans were living in the golden age of advertising and the rise of “the brand” market as we know it, where it influenced habits of conspicuous consumption. A perfect storm of great potential, speculative energy, and massive change if there ever was one.

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Samsung and The Avengers Assemble for Virtual Reality Teamwork
Samsung and The Avengers Assemble for Virtual Reality Teamwork

The collaboration with Marvel has resulted in a number of new Avengers-themed products including wallpapers and accessories

As part of Samsung and Marvel’s global partnership, they have recently collaborated on a wide range of products and promotions including a set of Avengers-themed wallpapers and icons, a VR experience, and accessories for the new Galaxy S6.

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IKEA is Looking for Ball Pit Testers and Meatball Tasters
IKEA is Looking for Ball Pit Testers and Meatball Tasters

For the launch of an IKEA Australia store, the interiors giant is taking a tongue-in-cheek approach to marketing by inviting customers to help 'build' the space

IKEA is renowned for its witty PR stunts and now they’re taking things even further with their latest campaign for a new store opening in Marsden Park, Western Sydney.

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Kenyatta Cheese: In World of Memes and Diehard Fans, the Audience Has an Audience [PSFK 2015]
Kenyatta Cheese: In World of Memes and Diehard Fans, the Audience Has an Audience [PSFK 2015]

How fans are sharing and repurposing media to articulate their ideas to the world

Kenyatta Cheese, Creative Director of Everybody at Once, a consulting agency for audience development, helps brands across media, entertainment and sports understand how to capture an audience and inspire it to grow. At PSFK 2015, Cheese explains why and how people are using content to have a conversation with one another.

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Powerade Billboards Let You Get Your Sweat On
Powerade Billboards Let You Get Your Sweat On

Brand engagement for Powerade requires you to be harder, better, faster, stronger

Powerade and Ogilvy & Mather Berlin recently paired up to create the world’s first “Workout Billboards” which let passersby use advertisements to exercise.

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Pizza Hut Projector Delivers Pizza and Movie Nights
Pizza Hut Projector Delivers Pizza and Movie Nights

Pizza Hut Hong Kong allows customers to scan the pizza box for exclusive films

Ad agency Ogilvy & Mather Group HK and their Chief Creative Officer Reed Collins crafted the Blockbuster Box, which you can turn from a pizza delivery device into a small film projector in just a few easy steps.

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The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth
Starbucks Gives the Frappuccino Its Yummy Due with Zany GIFs
Starbucks Gives the Frappuccino Its Yummy Due with Zany GIFs

Starbucks created 21 GIFs for a summer campaign of 'subtle' branding

Summer may officially start on June 21st, but Starbucks is signaling the start of the season with the launch of 21 branded GIFs to celebrate its classic iced drink, the Frappuccino.

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Let Skrillex Provide Real-Time Satellite Images to Your Phone
Let Skrillex Provide Real-Time Satellite Images to Your Phone

A partnership between the EDM star and Google blazes out-of-this-world trails for musicians

Android has teamed up with Skrillex to offer limited-edition phone cases. These cases are supported with companion live wallpaper connected to a specific satellite. This satellite will capture images from above, showing off the world by day. At night, based on your phone’s position, images of the stars and constellations become your wallpaper.

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Tablet Projector Powers an Urban Talent Showcase
Tablet Projector Powers an Urban Talent Showcase

Lenovo hosted the #LightAndSeek urban art exhibition in Singapore to tout their tablet's built-in projector

Lenovo’s recent #LightAndSeek event brought to life a series of artworks in Singapore, projecting them at 10 different locations around the city using the new Lenovo YOGA Tablet 2 Pro’s built-in projector.

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TREND REPORT

PSFK Labs Presents
Live Work Play Better

The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth