The co-founder and CEO of 72andSunny allows us inside his counterintuitive approach to “efficiency” in a modern creative company
When you look around an office, nine times out of 10 you can tell if it was designed for fear.
Nike-sponsored Olympian Blake Leeper discusses how brand partnerships can help redefine "disability" in American culture
Taking a break from the archetypal slow-mo-flashing-lights-and-glory-in-strength commercials that have come define sportsmanship, Nike has selected a more inspirational tone of voice for its Inner Strength campaign. The documentary-style series has highlighted athletes from the culturally renown to lesser known yet noteworthy competitors. Nike takes a deeper look into what it takes—physical strength aside—to train and compete among the world’s greatest.
Auto titans, take note: The University of Michigan opened a high-tech town for researching and testing driverless cars
Autonomous cars may not be driving down real roads anytime soon, but with Mcity at the University of Michigan, they now have their own private small town.
The 5,000 sq ft robotics lab, designed by Lundberg Design, houses a mobile-controlled conference table that display pieces of code
Autodesk, a world leader in 3D design software, has added a new robotics lab to its San Francisco workshop, featuring a conference room made from a used shipping container. Located on the waterfront on the south side of Pier 9, the workshop features a wood shop, metal shop and laboratory. It is used as a maker and R&D facility, and as a demonstration space. Both the workshop and the robotics lab were designed by Lundberg Design.
Companies like Airbnb and Google are engaged in a strategic and manipulative practice of "corporate nullification," in which they ignore local laws and use their popularity to protect themselves
In February, Airbnb chief executive Brian Chesky compared his firm’s defiance of local housing ordinances with that of Gandhi’s passive resistance to British rule. Meanwhile, a tweeter compared Uber to Rosa Parks, defying unjust laws. Chesky quickly backed down after widespread mockery. Companies acting out of self-interest comparing themselves with the noble heroes of civil rights movements is as absurd as it is insulting.
Buy The World A Hope is asking Coca-Cola to spend its annual $3 billion advertising budget on protecting the environment
In 1971, Coca-Cola released its first global ad, “Buy the World a Coke,” which became one of the most successful ads in history. Sung by a group of teenagers on the top of a hill, the ad evoked positive feelings of love and togetherness. Today, a new website called Buy The World A Hope suggests a new way for Coca-Cola to bring the world together and add some meaning to buying a Coke.
As part of a summer workshop dubbed Villa Pennisi in Musica, students are challenged to design theatre acoustics with LEGO Architecture
In the 1950s, fire destroyed a baroque theatre. Partially rebuilt, the safety structures put in place to hold up the building ruined its acoustics. What was once the cultural and musical heart of the city was no longer; could it be once again? This is the challenge facing participants in Villa Pennisi in Musica, a summer workshop for architecture and music students: build a structure for the theatre that will restore the acoustics, using LEGO. The project is called #FILLTHETHEATRE.
Vodafone is helping women protect themselves against thieves through an instructive and easy-to-use umbrella
In India, men often have to go work in larger cities in order to make a living wage for their wives and children back home in smaller villages. This, however, leaves their wives alone and open to physical attack from others, especially when collecting the money their spouses send them. Vodafone India, however, has implemented a program wherein these woman get a special protection tool: an umbrella.
Browser add-on Dmail adds a self-destructing functionality to Gmail
With Dmail, you can delete an email you’ve already sent so no one can read it anymore. This nifty tool is like Snapchat for emails and comes from Delicious, the social bookmarking service now owned by Yahoo.
You're no doubt familiar with the Seamless, Amazon, and Face-to-Face therapy customer experience. But what of their new-age counterparts?
Though the modern consumer is presently scrambling for ways to disconnect their personal interactions from their omnipresent hardware and software, PSFK Labs’ Power of Chat Debrief reveals that they’re doing quite the opposite when interacting with brands. In fact, consumers are using modes of communication once reserved for family and friends to this end.
PSFK, in partnership with HP Matter, speaks to Mike Karnjanaprakorn, CEO and co-founder of Skillshare, to understand the impact of digital on the way people learn
Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.com partnered with HP Matter to create the Innovators Index, a roster of digital pioneers making a global impact.This week we’ve featured Mike Karnjanaprakorn for delivering affordable education to the creative community.
In today's links, five-star dining on an airplane, disappearing cabs on Uber, and annoying alerts on a female-empowering dating app
PSFK editors aggregate top stories from around the web each day.