Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales
If you were a 103-year-old brand, how might you reinvent the creme-filled wheel? Would you be bold enough to embrace innovation even in the face of rising market unpredictability? PSFK co-hosted a special event for Mondelēz and Oreo that spotlighted innovation and featured their first e-commerce undertaking, the new Colorfilled Campaign, for which we were excited to invite Chief Media & E-commerce Officer at Mondelēz International Bonin Bough to the stage. As Mondelēz is aiming to rethink the Oreo experience, Bough pressed the importance of personalization and customization, teasing that the campaign was the first exploration in the brand’s larger, long-term development strategy.
The Future of Travel 2016 report highlights opportunities for brands to drive purchases throughout the discovery, planning and booking stages
It is a truth universally acknowledged that preparing for a trip—be it for business or pleasure—is not a pleasurable experience. From finding the cheapest flight to booking a hotel that will meet everyone’s needs, many of the tools and services designed to solve these problems are alike, each dysfunctional in their own ways. This was the impetus that led PSFK Labs to leverage learnings from retail, tech, media, and other travel companies in creating The Future of Travel 2016 report to help travel brands improve the planning and booking process for their clients.
For The Invisible Design Project, a group of four visually impaired students turned to a tactile and heartfelt approach when designing a furniture set
A team of visually impaired students were asked to create furniture designed to work for everyone regardless of their ability to see. The Invisible Design Project gave these students the chance to create what they thought would make ideal pieces of furniture for those with and without full use of their sight.
A Space10 innovation concept enables you to turn heat from around the house into electricity
Heat Harvest is an innovative concept developed by Sergey Komadenkov and Vihanga Gore, students from the Copenhagen Institute of Interaction Design, during a two-week workshop at Space10. The clever idea is to put wasted heat from around the house to good use by turning it into electricity.
New Future of Travel 2016 report spotlights the best sites and services to book your upcoming trip
The holiday season is officially upon us, with an estimated 46 million Americans kicking off with a Thanksgiving celebration. In anticipation of the feasts and the gifting also comes the dread of the traffic and airport security. To help travelers ease the pains of travel—and savor the delights—PSFK has rounded up a few of the best tools for arranging the perfect getaway. PSFK Labs new report, The Future of Travel 2016, spotlights the below services and others that are re-imagining the planning and booking processes. So whether you’re going home or looking for a holiday adventure, here’s a few tips to make your travels all the more easier.
Altwork's reenvisioned workstation aims to fuel creativity, productivity and collaboration while placing the utmost importance on comfortableness
On a mission to redefine how computer workstations coincide with the user from a productive, comfortable and healthy standpoint, Altwork, a team of designers, engineers and creatives, have developed an ergonomic terminal for the increasingly computer-centric worker.
Ticket Books function as a train ride pass and aim to encourage reading in Brazil.
People only read an average of about two books a year in Brazil. To promote reading, Brazil’s biggest pocket book publisher L&PM Editores created a collection of small paperbacks that also work as subway tickets.
The handheld Protopiper lets you create life-size versions of your design visions
With the advent of 3D printing, designers can now experiment with using technology to create objects quickly and inexpensively. The technology has been used for everything from printing astronomy-focused objects for the blind to creating stunning fashion pieces. But the Human Computer Interaction lab at the Hasso-Plattner-Institut in Germany wondered how they could make it easier to quickly produce prototypes of large-scale objects for design purposes.
As part of the Fruit of the Loom Professionals Collection, sweat suits have been made to look like business and resort clothing
In the immortal words of ZZ Top, “Every girl’s crazy ’bout a sharp dressed man.” But for many men, dressing to the nines meant sacrificing comfort. If only men could sport the natty look of a bow tie, the casual elegance of a country clubber, or even the authority of a power suit, without giving up the comfort of a beloved sweat suit. That’s the idea behind the Professionals Collection from Fruit of the Loom, a clothing line using “only the finest pictures of breast pockets, silk ties, and French cuffs.”
Nendo's survival kit upgrades emergency kits into a pipe-shaped tool that includes a crank-type radio, rain-proof parka and a packet of food
Japanese design firm Nendo has created a portable emergency kit in the shape of a storage tube. Layered with the essentials of surviving a large-scale disaster, the kit is designed for use by city-dwellers, enabling them to seek refuge wherever they may be when disaster strikes.
Israeli designer Zlil Lazarovich aims to make masks less frightening by allowing family members to recognize the face behind the safety harness
Let’s face it: if the situation requires a gas mask, then something scary is already happening. So why do masks themselves have to look so terrifying? The design of such apparatus has changed little since World War II, so most still resemble an alien face, with a bulbous filter obscuring most of the face, black rubber covering most of the rest, and two small lenses for the eyes. It may be difficult for Americans to imagine, but in some places (such as Israel), gas masks are required equipment for adults and children alike, and wearing them can be a trying and traumatic experience.
Y Studios designed six unique lightsabers inspired by renowned design-heroes Zaha Hadid, Charles and Ray Eames, Issey Miyake, Edith Heath and Dieter Rams
Perhaps one of the greatest attractions of science fiction and fantasy is that it enables us to retreat from the real world, pushes the boundaries of our imagination and permits us to be a kid again. Over a brown bag lunch at Y Studios, a design and research firm with locations in San Francisco and Austin, an idea was born that involved Star Wars lightsabers and design heroes which culminated in the DESIGN X SABER project.