Tinder-style app and publication seeks to help creatives find exactly the skills and ideas they need
The Internet, thus far, has encouraged an individualistic approach to many creative pursuits. Utilitarian tools like Doodle and Google Docs have offered a collaborative culture to more verbal, often less creative pursuits, but visual and musical collaboration has sometimes taken an indirect path, with artists often appropriating and reusing each other’s work but not really communicating. Artists may meet in the actual world and collaborate online, but for every connection that’s made, there are dozens of potentially fertile ones, especially across different mediums, that have no opportunity to occur. A new initiative called Creators Connect, concocted by a team of journalism, art world and brand-strategy experts, hopes to forge such connections with an app, magazine, and yes, IRL community.
Every week, the Creators Connect spotlights the projects and insights of community members with interviews, studio visits, video and photo diaries. The medium chosen is often the one in which the artist best communicates. Additional material will be available in the Creators Connect Journal, a print magazine available for free throughout Manhattan and Brooklyn.
The soon-to-be-launched Creators Connect app offers a method of interacting that might resemble another favorite app for the disconnected: Tinder. Interested creatives can register on the website or email the creators to get a first peek. Founder Marlo Kronberg, a former journalist, magazine editor, independent curator, and art gallery marketing director, hopes to give it a different approach from the typical tech-world app. “Our team — all people with roots in this world — are approaching the creation of an “app” community from a different, outsidery perspective,” she says in an email. “This includes shaking up the typical “tech” norm and creating something that’s beautiful and inspiring — something that creatively oriented people will really want to be a part of and feel a part of. No sterility for us!”
The crowd featured on the website seems to hang out on the border of the art and the fashion worlds, and these ‘slash models’ sometimes are overexposed and project more of a veneer of glamor than a sense of thoughtfulness and accomplishment. However, Kronberg insists that this is just a product of the site’s inclusiveness. “I wouldn’t necessarily typify our design as particularly ‘fashion.’ It’s a thoughtfully-curated art/fashion/music/culture hybrid sensibility that’s deeply aligned with the DIY, creative ethos of our era. I’m thrilled to be featuring so many people (we have many more to come) who are really actively shaping this generation’s creative culture in super profound ways on our website,” she says. In other words, it could change in the future – and you could be a part of the change.