SVA Alum and Strategic Designer Gena Cuba on how freelancers can help brands reach the golden standard of “authenticity”
As part of an annual ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding Program. The program allows students to create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.
"Our ears are as unique as our fingerprints," say the creators of Revols, a pair of earbuds that mold to your unique ear shape
They look like regular earphones, a bit larger than earbuds, and they feel…well, squishy. “It’s certainly flexible,” says Francesco Marciuliano as he tries them on for size. “They’re very comfortable.” Then Daniel Blumer of Revols pairs the Bluetooth earphones with his smartphone and begins the custom fitting process via the Revols app. As the sixty second timer counts down, Francesco reports that he feels a mild warmth from the earphones. When they are finished, he removes the earphones, which have firmed up so that they now fit his ears perfectly. “That’s amazing,” he says. “I feel like I could run or work out really hard wearing these, without them falling out.”
Tap consumers for their knowledge and feedback to create opportunities that builds deeper brand connections
The following ideas are an excerpt from PSFK Labs Future of Retail 2016 Report, designed to arm brands with the tools necessary to create and execute a forward-thinking shopper experience. The sixth-edition of our flagship report is available now.
Not intended as an advocacy app, DoNotPay helps drivers fight unjust parking tickets with help of Google Street View
Parking tickets you deserve are frustrating enough, but when you get an unjust parking ticket, the injustice often doesn’t outweigh the trouble you must take to fight the ticket in the courts. DoNotPay, a web service designed by Joshua Browder, may be the answer to this age-old problem.
PSFK Labs designed concept products for a healthier work/life balance
A working creative professional operating within the traditional arrangements of a 9-5 is few and far between as ‘busy at work’ has become colloquially acceptable and understood. Alongside these new hours, the confines of an office environment have also shifted, and the notion of a daily schedule is in a constant state of flux.
The Mercedes-Benz "Concept IAA" transforms its front bumper and more to become one of the world's most aerodynamic passenger cars
If the term ‘Tesla effect’ has already been coined, it certainly sums up the 2015 Frankfurt Auto Show. Of all the high profile car reveals, most were electrified or explored an area where performance, luxury and efficiency intersect. And that is certainly summed up in the Mercedes-Benz “Concept IAA” (Intelligent Aerodynamic Automobile).
PSFK weighs in with the experts in a live chat about what we can learn from the sex-innovation sector
To celebrate the launch of our Sex, Drugs & Alcohol Debrief, PSFK invited experts and tastemakers from Pornhub, the Museum of Sex and Babeland to take part in a Twitter Q&A. We discussed how emerging businesses, products and service-models are painting a new portrait of vices for the near and distant future. If you missed it, have no fear, we are including the key takeaways below for your viewing pleasure. So, what did we learn from the sexperts?
Telepresence robot allows user to interact, rather than just passively participate, thanks to extendable limbs
A traffic accident that left him bedridden inspired inventor Diego Balarezo of Robitz, Inc. to build a robot assistant. “My life changed radically,” Balarezo says. “My body stopped working in many ways, but not my brain. So I tried to find an alternative for my situation.” Eventually he recovered, but the idea remained, and after fifteen years of work, the result is Yori Black, a robot that is both companion and telepresence assistant.
DARPA created an artificial limb with a sense of touch
Prosthetics in the next few years could transmit near-natural feelings to replaced limbs. The US Defence Advanced Research Projects Administration (DARPA), a department of defense for the US, had a test subject wear one of their latest prosthetic hands in a test where he reported nearly 100 percent accuracy of sensation in his artificial fingers.
Embedded technologies that monitor work environments can build new efficiencies, automate processes and make adjustments to streamline workflow
Whether robots are currently coming to your office or not, they could make it easier to get through the nine-to-five. The Internet of Things has begun its full occupation at home, telling us when we’re running low on eggs and remembering how we take our coffee. When the office becomes a second home during our waking hours based on the sheer amount of time spent there, responsive tech starts to become not just luxurious for leisure, but a necessity.
Everyday innovators of the DIY tech ecosystem can compete in America’s Greatest Makers TV show to win $1 million
A spirit of innovation is sweeping the country, and the Maker culture can be found everywhere from big cities to small towns. These Makers come in all forms: dreamers, inventors, developers, artists and entrepreneurs. What unites the Makers is their do-or-die energy: a uniquely packaged ethos of trying, sharing, learning and creating as they aspire to build almost anything. From dog-walking robots to advanced X-ray equipment for hospitals, these projects to transpire out of the Maker Movement are enabling a diversified world of innovation to exist.
From bounce-houses made of breasts to psychoactive plant courses, UK-based duo speaks to PSFK about creating interactive pleasure experiences for a modern audience
“I look at history, permissiveness, touch and taste, understanding of the body or how humans interact in a pub. I find that much more useful than looking at what’s happening in other companies,” Sam Bompas says of the new services he’s following within the business of Vice. “Everyone talks about multisensory but nothing is as multi sensory as smoking a joint, or taking alcohol or having sex.”