MyDNA is an unusual fragrance company that creates custom scents based people’s DNA profile.

George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.

In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.

Idea-planner Russell Davies has some interesting ideas within his presentation on his site about playfulness.

Part art installation and part marketing gimmick, realtors in New York City have transformed a new building into a kinetic light show.

Burberry’s The Art of the Trench has finally launched, and The Sartorialist was tasked to shoot the first 100 photos.

Bits ‘n Pieces is a traveling exhibition of work by international designers, architects, computer scientists, and material and technology researchers. It will showcase projects still in their development stage, as well as furniture, architecture, jewelry, graphic design and products that anticipate the next phase of the digital revolution, focusing on how society is imbued with, shaped by and shapes technology.

I recently presented at the Future Trends conference in Miami. My presentation was called ‘Good Ideas in 2010′ and it is the first part of a project to deliver a book later this month with the same title.

Galactic Suite is a bio-inspired orbital station that is attempting to bring space tourism to the masses, as long as you can afford the three million euro price tag.

A new invitation-only site called Rent the Runway lets members rock Badgley Mischka on a Banana Republic budget through an online borrowing system.

BMW is developing an application store specifically for in-car use.

While pondering how to help tell stories using the sense of smell, We Love You So came across some interesting finds – two perfumers who offer evocative scents that have very little relation to their traditional counterparts.

Tyler Brule’s team invited Piers Fawkes to contribute some thoughts to the Style Survey 09/10 supplement that accompanied the October 09 issue of Monocle magazine…

North Carolina based Raleigh Denim sources 98% of their materials from North Carolina, including the vintage machines they use.

Yesterday, Rugby debuted its new “Make Your Own” iPhone application at their store Greenwich Village store.