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	<title>PSFK &#187; Opinion</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Is The Writing On The Walls For Blogs?</title>
		<link>http://www.psfk.com/2009/10/is-the-writing-on-the-walls-for-blogs.html</link>
		<comments>http://www.psfk.com/2009/10/is-the-writing-on-the-walls-for-blogs.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:35:31 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[dennis crowley]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[gdgt]]></category>
		<category><![CDATA[online publishing]]></category>
		<category><![CDATA[peter rojas]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50656</guid>
		<description><![CDATA[The democratization of publishing that blogging platforms fueled a few years ago seems to be only an early chapter in a longer story about the move from curated content by the few to tailored content by the many. Piers Fawkes argues that in it's current form, PSFK's days could be numbered.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/is-the-writing-on-the-walls-for-blogs.html/feed</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>The Compartmentalization Of Language</title>
		<link>http://www.psfk.com/2009/09/opinion-the-compartmentalization-of-language.html</link>
		<comments>http://www.psfk.com/2009/09/opinion-the-compartmentalization-of-language.html#comments</comments>
		<pubDate>Wed, 30 Sep 2009 16:12:59 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[PSFK News]]></category>
		<category><![CDATA[Web & Technology]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=48384</guid>
		<description><![CDATA[Piers Fawkes offers some thoughts on the alternative ways we are using different communications platforms.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/opinion-the-compartmentalization-of-language.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What the Internet is Killing, Part 2</title>
		<link>http://www.psfk.com/2009/09/what-the-internet-is-killing-part-2.html</link>
		<comments>http://www.psfk.com/2009/09/what-the-internet-is-killing-part-2.html#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:58:50 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Digital Culture]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[modernity]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=48056</guid>
		<description><![CDATA[Rather than lament the passing of traditional values, beliefs and rituals, let's invent ways to save them. Let's examine the 'dying' practices we value and design new tools, strategies, and products to keep them (or the essence of them) alive.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/what-the-internet-is-killing-part-2.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>(Pic) Future Interpretations Of Technology</title>
		<link>http://www.psfk.com/2009/09/pic-future-interpretations-of-technology.html</link>
		<comments>http://www.psfk.com/2009/09/pic-future-interpretations-of-technology.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 17:58:38 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/09/pic-future-interpretations-of-technology.html</guid>
		<description><![CDATA[The way my son labels things differently makes me think that his perception of technology as he grows up will be radically different than mine.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/pic-future-interpretations-of-technology.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Flyp Magazine: Multimedia Storytelling for the Digital Age</title>
		<link>http://www.psfk.com/2009/08/flyp-magazine-multimedia-storytelling-for-the-digital-age.html</link>
		<comments>http://www.psfk.com/2009/08/flyp-magazine-multimedia-storytelling-for-the-digital-age.html#comments</comments>
		<pubDate>Fri, 28 Aug 2009 16:55:14 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Flyp]]></category>
		<category><![CDATA[Flyp Media]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[reporting]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44784</guid>
		<description><![CDATA[
The other day, we highlighted some of the ways that magazines are diversifying their business models to remain both relevant and solvent as more and more of their audience moves online. We suspect (and hope) that print and by extension, traditional storytelling will always have its place, but there is clearly a shift towards multimedia narratives &#8211; combining video, audio and other interactive features &#8211; taking place as more publications bolster their reporting with additional content available online.
While this trend is most noticeable among print magazines that are attempting t0 adapt their product to the web, there are also a [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/flyp-magazine-multimedia-storytelling-for-the-digital-age.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The UK&#8217;s (Secret) Plot to Encourage Consumers to Go Green</title>
		<link>http://www.psfk.com/2009/08/the-uks-secret-plot-to-encourage-consumers-to-go-green.html</link>
		<comments>http://www.psfk.com/2009/08/the-uks-secret-plot-to-encourage-consumers-to-go-green.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 21:08:11 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[consumerism]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green with envy]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[keeping up with the joneses]]></category>
		<category><![CDATA[prius effect]]></category>
		<category><![CDATA[Trends In The UK]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44677</guid>
		<description><![CDATA[Back in July we came across the results of a study on consumer behavior as it related to “going green”. The research concluded that people are more motivated to make eco-friendly purchases based on perceptions about status - i.e. installing these solar panels are sure to make my neighbors envious - than they are by other factors, like cost-savings or more surprisingly perhaps, actually benefitting the environment.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/the-uks-secret-plot-to-encourage-consumers-to-go-green.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Site Visit: New Mets Stadium</title>
		<link>http://www.psfk.com/2009/08/pic-take-me-out-to-the-ball-game.html</link>
		<comments>http://www.psfk.com/2009/08/pic-take-me-out-to-the-ball-game.html#comments</comments>
		<pubDate>Mon, 17 Aug 2009 15:33:42 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Food & Drink]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[advertsing]]></category>
		<category><![CDATA[America's past time]]></category>
		<category><![CDATA[ball park]]></category>
		<category><![CDATA[baseball]]></category>
		<category><![CDATA[calories]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[heatlh]]></category>
		<category><![CDATA[Mets]]></category>
		<category><![CDATA[stadium]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=42499</guid>
		<description><![CDATA[
We had an opportunity to visit the new Mets Stadium, Citi Field, over the weekend and have to admit, walked away feeling a bit ambivalent about the current state of America&#8217;s past time. While the space itself was certainly impressive  and well-designed, featuring clear sight lines from virtually anywhere in the park, along with a number of family-friendly baseball-themed areas from batting cages to a miniature stadium for kids, it seems like a small consolation considering the rather exorbitant prices being charged for everything from bleacher seats to hot dogs.

Which may be nothing new, but was an even harder pill [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/pic-take-me-out-to-the-ball-game.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>In Defense Of Free</title>
		<link>http://www.psfk.com/2009/08/in-defence-of-free.html</link>
		<comments>http://www.psfk.com/2009/08/in-defence-of-free.html#comments</comments>
		<pubDate>Tue, 04 Aug 2009 17:45:59 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[chris anderson]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[PSFK]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/08/in-defence-of-free.html</guid>
		<description><![CDATA[In this opinion piece, PSFK founder Piers Fawkes defends the idea of free and explains how it is making his business thrive. He says that critics are railing against three key issues - free as a progressive business concept; that free means we have to change what we do for work; and that many people don't live 'free' yet.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/in-defence-of-free.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>A Media Comparison: Traditional (FT) Vs Blog (PSFK)</title>
		<link>http://www.psfk.com/2009/07/a-media-comparison-traditional-ft-vs-blog-psfk.html</link>
		<comments>http://www.psfk.com/2009/07/a-media-comparison-traditional-ft-vs-blog-psfk.html#comments</comments>
		<pubDate>Mon, 27 Jul 2009 18:47:09 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[financial times]]></category>
		<category><![CDATA[PSFK]]></category>
		<category><![CDATA[publishing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39744</guid>
		<description><![CDATA[
Recent discussions about the future of publishing has made me think a lot about PSFK&#8217;s approach to publishing. As part of my pondering I put together a simple document with a comparison of an article that features on the Financial Times and PSFK. By looking at an article on the same subject, I wanted to compare and contrast the editorial and business approaches between a &#8220;traditional&#8221; publisher and a new one without making too much commentary about what is the right or wrong approach. I thought it might be of interest to share.
PDF: A comparison of FT and PSFK articles
Original [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/a-media-comparison-traditional-ft-vs-blog-psfk.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Kindle&#8217;s Not Working</title>
		<link>http://www.psfk.com/2009/06/kindles-not-working.html</link>
		<comments>http://www.psfk.com/2009/06/kindles-not-working.html#comments</comments>
		<pubDate>Thu, 11 Jun 2009 14:09:15 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[amazon kindle]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphones]]></category>
		<category><![CDATA[Kindle]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/06/kindles-not-working.html</guid>
		<description><![CDATA[
I originally drafted a post about the Kindle about a month ago but I thought I was being mean &#8211; so I let it sit and stew for a while. The release of the Apple 3.0 and some recent comments by Jeff Jarvis has made me dust it off with a quick update:
So there it is sat on my desk with a dead battery &#8211; 8 weeks after I bought the second generation ebook reader direct from Amazon. Unused, unloved, unnecessary. I feel like I&#8217;ve wasted my money.
My reaction to the whole genre: surely ebooks need a cigarette moment? Ebook [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/kindles-not-working.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Consumer Vigilantism: Calling Back Car Warranty Companies</title>
		<link>http://www.psfk.com/2009/05/consumer-vigilantism-calling-back-car-warranty-companies.html</link>
		<comments>http://www.psfk.com/2009/05/consumer-vigilantism-calling-back-car-warranty-companies.html#comments</comments>
		<pubDate>Tue, 19 May 2009 13:16:54 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Mobile & Telecom]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[car warranty]]></category>
		<category><![CDATA[consumer vigilantism]]></category>
		<category><![CDATA[reddit.com]]></category>
		<category><![CDATA[robo-calling]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[User Generated Content]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=33477</guid>
		<description><![CDATA[&#8220;This is this is the second notice that your vehicle&#8217;s factory warranty is about to expire,&#8221; or so says the automated voice at the other end of the phone, regardless of whether or not you actually own a car in the first place. An annoyance that has hit a nerve with the American public and recently some are starting to strike back with hassling calls of their own. The Wall Street Journal examines the ethical and legal ambiguities involved with this brand of consumer vigilantism following a thread that appeared on the popular link sharing website Reddit.com, outing one of the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/consumer-vigilantism-calling-back-car-warranty-companies.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>George Parker: The Dumbing Down of the Dumb!</title>
		<link>http://www.psfk.com/2009/04/george-parker-the-dumbing-down-of-the-dumb.html</link>
		<comments>http://www.psfk.com/2009/04/george-parker-the-dumbing-down-of-the-dumb.html#comments</comments>
		<pubDate>Tue, 28 Apr 2009 15:49:44 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32236</guid>
		<description><![CDATA[
It seems like every time I put on the “telly” I am bombarded with pictures and breathless stories about Susan Boyle, the Scottish lady who left fucktard Simon Cowell speechless (for about one minute) when she opened her mouth and belted out some show tune or other. Yeah, I’m one of the ten zillion people who’ve watched the clip on YouTube and I’ll admit she has a pretty good voice… But all the chat since that performance isn’t about her voice; it’s about her eyebrows and the frumpy dress she wore etc. World War III could break out tomorrow and [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/george-parker-the-dumbing-down-of-the-dumb.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>George Parker: Would You Like Snot on That Sub?</title>
		<link>http://www.psfk.com/2009/04/george-parker-would-you-like-snot-on-that-sub.html</link>
		<comments>http://www.psfk.com/2009/04/george-parker-would-you-like-snot-on-that-sub.html#comments</comments>
		<pubDate>Tue, 21 Apr 2009 21:05:32 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Domino's]]></category>
		<category><![CDATA[George Parker]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=31916</guid>
		<description><![CDATA[
OK, here we are, a week after the Domino&#8217;s YouTube “BoogerVision” disaster and we are deep into the various analyses of whether or not Domino&#8217;s handled this major fuck up well from a PR point of view. It’s been re-hashed and bashed more times than whether or not the singing Scottish lady with the retro-fashion sense and bushy eyebrows represents the end of flash and glam on prime time television… And I wouldn’t put money on that either!
In a Monday AdAge article, all the usual pundits are trotted out to give their take on it; Rob Weisberg, VP-multimedia marketing at [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/george-parker-would-you-like-snot-on-that-sub.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>George Parker: Will Any Lessons Be Learned from the Enfatico Disaster?</title>
		<link>http://www.psfk.com/2009/04/george-parker-will-any-lessons-be-learned-from-the-enfatico-disaster.html</link>
		<comments>http://www.psfk.com/2009/04/george-parker-will-any-lessons-be-learned-from-the-enfatico-disaster.html#comments</comments>
		<pubDate>Tue, 14 Apr 2009 21:52:24 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[adscam]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Enfatico]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Y&R]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=31429</guid>
		<description><![CDATA[
Late last week, Enfatico effectively ceased to exist as a stand alone operation. The “agency of the future,” sixteen months after its creation, became the agency of the past when it was rolled into Y&#38;R. Forgive me for enjoying a brief toot on my horn here, but I’d been forecasting this on AdScam for months, opting for either Grey or Y&#38;R as the likely home for the struggling enterprise. Launched with much fanfare in December 2007, it was claimed this would be the first agency totally dedicated to servicing the advertising needs of single client, Dell, on a global scale. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Book Review: George Parker&#8217;s The Ubiquitous Persuaders</title>
		<link>http://www.psfk.com/2009/04/book-review-george-parkers-the-ubiquitous-persuaders.html</link>
		<comments>http://www.psfk.com/2009/04/book-review-george-parkers-the-ubiquitous-persuaders.html#comments</comments>
		<pubDate>Mon, 13 Apr 2009 18:15:35 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[Ubiquitous Persuaders]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=31267</guid>
		<description><![CDATA[Prolific creative consultant and PSFK columnist George Parker isn&#8217;t afraid to bring some real talk to the table in his most recent book, The Ubiquitous Persuaders, a rousing look at the quickly evolving world of advertising &#8211; where it&#8217;s heading and how far it&#8217;s come. The book serves as a much-needed update to Vance Packard&#8217;s 1957 book The Hidden Persuaders, which attempted to expose the nefarious world of media manipulation, subliminal advertising, and other business-driven mind control closing in on us.
The Ubiquitous Persuaders offers a comprehensive study of advertising and all its follies, including industry niches, the relevance of new [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/book-review-george-parkers-the-ubiquitous-persuaders.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>George Parker: Relax, We Are in Control, Your Brain is Turning to Mush!</title>
		<link>http://www.psfk.com/2009/04/george-parker-relax-we-are-in-control-your-brain-is-turning-to-mush.html</link>
		<comments>http://www.psfk.com/2009/04/george-parker-relax-we-are-in-control-your-brain-is-turning-to-mush.html#comments</comments>
		<pubDate>Tue, 07 Apr 2009 15:02:30 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[neuromarketing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=30363</guid>
		<description><![CDATA[
In The Ubiquitous Persuaders, I describe how, in his 1957 classic, The Hidden Persuaders, Vince Packard talks about “Motivational Research” and how  “the large-scale efforts being made by advertisers, often with impressive success to channel our unthinking habits, our purchasing decisions, and our thought processes by the use of insights gleaned from psychiatry.” To the reader, this was pretty scary. Particularly when you consider the fifties were rife with rumors of the Red Menace and Manchurian Candidate mind manipulation. As this was in the aftermath of the Korean War and at the time of the McCarthy Congressional hearings, the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>George Parker: No One Reads Ad Copy, and Other Chestnuts!</title>
		<link>http://www.psfk.com/2009/03/george-parker-no-one-reads-ad-copy-and-other-chestnuts.html</link>
		<comments>http://www.psfk.com/2009/03/george-parker-no-one-reads-ad-copy-and-other-chestnuts.html#comments</comments>
		<pubDate>Tue, 31 Mar 2009 16:24:53 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[Media & Publishing]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=30062</guid>
		<description><![CDATA[
I was reading the blog of a famous new media “pundit” the other day, when I stumbled across the statement everyone in the communications business has repeatedly heard since time immemorial… “No one reads ad copy.” I will give the “pundit” a certain license to suggest that might be true when applied to some of the newer forms of digi-baloney floating around the ether, and yes, I am talking about Twitter, ‘cos with a limit of 140 characters, to paraphrase dear old Gertrude Stein, there’s not much there there… Although, by the time the dedicated “Twitterati” have pounded out thousands [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taste the Ad, Buy the Product</title>
		<link>http://www.psfk.com/2009/03/taste-the-ad-buy-the-product.html</link>
		<comments>http://www.psfk.com/2009/03/taste-the-ad-buy-the-product.html#comments</comments>
		<pubDate>Thu, 26 Mar 2009 20:01:16 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[First Flavor]]></category>
		<category><![CDATA[Taste-It Notes]]></category>
		<category><![CDATA[US Ink]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29667</guid>
		<description><![CDATA[
Put this in the category of now we&#8217;ve seen everything &#8211; or perhaps more appropriately, tasted &#8211; US Ink, a subsidiary of Sun Chemical Corporation, has developed Taste-It Notes, a design innovation &#8220;Bringing Flavor&#8230; to Print Advertising.&#8221; We immediately pictured scented perfume ad meets supermarket sample, all combined in one edible strip. And while this sounds like a last ditch effort to save print advertising, representatives of First Flavor &#8211; the company that manufactures the strips &#8211; claim that initial audience trials have met with success. The Deal reports, &#8220;1.5 million people have tasted the Taste-It Note, and 59% were more likely [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>George Parker: The 21 Immutable Secrets of BDA Bullshit?</title>
		<link>http://www.psfk.com/2009/03/george-parker-the-21-immutable-secrets-of-bda-bullshit.html</link>
		<comments>http://www.psfk.com/2009/03/george-parker-the-21-immutable-secrets-of-bda-bullshit.html#comments</comments>
		<pubDate>Tue, 10 Mar 2009 14:56:48 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28159</guid>
		<description><![CDATA[Having been around the track quite a few times over my checkered career, I’m once again starting to pick up that rancid smell of fear which always permeates the Adverati when the economy begins its inexorable tightening of the marketing budget screws after the excesses of the “money grows on trees” cycle. You know, the one everyone unfailingly assumes will last for years… And guess what? It never fucking does. Remember the euphoria of the dot com explosion followed by the hand wringing that accompanied the inevitable implosion? Ah, those glorious, all too short years when starts ups promised insatiably [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Is &#8216;Planet Earth&#8217; The Key To Our Eco Failure?</title>
		<link>http://www.psfk.com/2009/03/is-planet-earth-the-key-to-our-eco-failure.html</link>
		<comments>http://www.psfk.com/2009/03/is-planet-earth-the-key-to-our-eco-failure.html#comments</comments>
		<pubDate>Tue, 10 Mar 2009 05:57:10 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[earth]]></category>
		<category><![CDATA[Planet]]></category>
		<category><![CDATA[Planet Earth]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/03/is-planet-earth-the-key-to-our-eco-failure.html</guid>
		<description><![CDATA[As I declined the plastic bag to take my purchase in at Duane Read last night I explained to the girl behind the checkout, &#8220;A small step to help save the world.&#8221; She didn&#8217;t understand me. Of course, it could have been the accent or it could be too late in her shift. But I also realized as I finished speaking that I had used the wrong word at the end of my sentence.
When it comes to environmental issues, the word we use for the place we live isn&#8217;t &#8216;world&#8217;. Instead we often use &#8216;planet&#8217;. We talk to each other [...]]]></description>
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		<slash:comments>6</slash:comments>
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