August 28, 2007
Scott Campbell At The PSFK Conference New York
One of the most popular presentations at the New York conference was by Scott Campbell the tattoo artist. With the PSFK Conference Los Angeles looming we thought it would be interesting to republish this talk. In the video, Scott Campbell talks about translating his personal art into successful advertising campaigns. Laurie Rosenwald joins Scott and Wendy Dembo at the end of this clip for a panel discussion on handmade art.
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August 6, 2007
Interview with Mike Hudack, CEO of blip.tv
blip.tv is known among the vlogging cognoscenti as one of the best video sites on the web. Its 360-degree hosting platform has drawn a roster of shows that tops any network’s primetime line-up: Starring Amanda Congdon, Wallstrip, The Show with Ze Frank, CNN’s I-Report and, of course, PSFK TV. We sat down with co-founder Mike Hudack to talk about how the service started (a BBQ), what separates it from YouTube (a lot), and where online video is going (TV).
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July 17, 2007
Change The World panel at the PSFK Conference London
In this 50 minute video from the PSFK Conference London, Piers Fawkes (PSFK) chairs a pane with Russell Davies (OIA), George Parker (Madscam), Stan Stalnaker (Hub Culture) and Johnny Vulkan (Anomaly). What is the future role of the marketing industry? Should we be making a difference or just more noise?
- “If you apply creativity to business it’s amazing what you can achieve” - eg: Hugh MacLeod
- At Anomaly only 1 client pays a conventional fee. Everything else remuneration is based on success… creates a good dynamic - sense of partnership, less likely to splurge…
- “We don’t need large organisations anymore - but they’re not going to suddenly disappear”
- “Internet has made everything transparent… the only protection you really have is to be genuine and not be a dick”
- Brand is becoming a dirty word… It’s a thin veneer pasted over a product… In this era of transparency brand is something that gets earned, it’s not something that marketers build
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July 12, 2007
Hugh MacLeod On Wine 2.0 at the PSFK Conference London
In this 25 minute video, Hugh MacLeod speaks about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things (including Microsoft).
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Reginé Debatty from WMMNA on What Happens When Artists Mess Around With Technology at the PSFK Conference London
In this 28 minute video, Reginé Debatty of We Make Money Not Art describes how today’s artists explore electronics, digital bits and even the so-called “emerging technologies” such as biotechnology or nanotechnology; and explains why it should matter to us?
Reginé Debatty stepped onstage looking breezily stylish and was soon taking us down the path of biotechnology and art related projects. I’ve been meaning to check out her blog, We make money not art for some time now but within a few seconds of her presentation I’d resolved to add her RSS feed to my daily intake. Regina conveyed the importance of understanding what biotechnology really means and its impact on the human race. Examples given such as the victim less leather jacket grown from a combination of mice and human cells really got me thinking about what we define as norms and how science can make the mundane and inhumane (killing animals for their skin) appear to be more digestible than artificially growing biological organs such as skin. Regine asked us if this was the future of farming and its a good question for us to consider.
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July 11, 2007
‘Can Planners Really Be the New Creatives?’ Panel at the PSFK Conference London
In this 40 minute video from the PSFK Conference London, Jessica Greenwood (Contagious Magazine) chairs a panel of Harry Fowler (MajorPlayers), Flo Heiss (Dare), Liz Saville (Profero), Amelia Torode (VCCP) as they discuss whether planners really have the skills, experience and intuition to apply creativity in their work?
- It used to be planners told creatives what pitch to play on… now “planner tells creative what game to play, on what football pitch”
- Read the rest of this entry »
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Iain Tait of Poke on Ten Reasons Why Digital Is Better Than Advertising at the PSFK Conference London
In this 25 minute video from PSFK Conference London, Iain Tait, founder of Poke, a digital agency, tries to argue that an industry based around a bunch of geeks playing with joined-together computers is somehow more interesting than advertising.
Links to original posts: Read the rest of this entry »
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July 10, 2007
Jeremy Ettinghausen of Penguin Books On How To Build Innovation Into A Brand From The PSFK Conference London
In this 20 minute video from the PSFK Conference London, Penguin’s Head of Digital Publishing Jeremy Ettinghausen talks about penguin brand marketing – past, present and future - and the challenge of reinventing a traditional brand for a digital age. During his talk he presents some of their great projects we’ve featured on PSFK.
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Dan Hon of MindCandy On Alternative Reality Gaming At The PSFK Conference London
In this 30 minute video from the PSFK Conference London, MindCandy’s COO Dan Hon shows how to serve brand experiences with an injection of adrenalin and fun.
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More Stories
Turning Trends Into Insights panel at the PSFK Conference London
Steven Overman (Lowe Worldwide) chairs a panel with Beeker Northam (Bloom), Simon Sinek (Sinek Partners) and Faris Yakob (Naked). So, once you have Got trends and ideas? Now what do you do with them?
Click To… ... continue reading
| Comments Mike Butcher on How Digital Media Screwed the Media Business at the PSFK Conference London
This 20 minute video from the PSFK Conference London 2007 presents journalist Mike Butcher as he talks about how media owners are on a race for survival against technology companies that put the power to… ... continue reading
| 3 Comments Niku Banaie (Naked) offers Twenty-Five Signals for Change at the PSFK Conference London
This 35 minute video taken at the PSFK Conference London 2007 presents Niku Banaie from Naked Comminications as he talks about how an understanding of the basic human needs can keep your employees, customers and… ... continue reading
| 1 Comment Timo Veikkola, Future Strategist at Nokia, on a Vision of our Future at the PSFK Conference London
This 20 minute video from the PSFK Conference London 2007 shows the presentation given by Timo Veikkola, Future Strategist at Nokia, on a Vision of our Future. As design is the reflection of society, how can we envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future? ... continue reading
| 5 Comments The Marketing Gap in Green panel at the PSFK Conference London
This 50 minute video from the PSFK Conference London 2007 presents Karen Fraser (Ethical Index) chairing a panel with Tamara Giltsoff (OZOlab), John Grant (BrandTarot) and Diana Verde Nieto (Clownfish). The panel set out to examine if marketing departments and their agencies get left behind by both the corporations they serve and the consumers they supply? ... continue reading
| 4 Comments Add PSFK Conference Talks To Your iPod
If any of you want to add the PSFK Conference NYC video talks to their iPod, Apple TV or video player, use these links below. ... continue reading
| Comments PSFK Conference Video
At our New York conference, Renegade were kind enough to film and edit our videos. We’ve published all the talks here - and for your enjoyment, here’s a shorthighlights video. ... continue reading
| Comments PSFK Conference Videos Recap: New Marketing Afternoon
Some of the leading speakers in advertising and marketing talk about how to make change. ... continue reading
| Comments PSFK Conference Videos Recap: Trends & Ideas Morning
PSFK presents videos of talks on video gaming, product design, commercial art, greenwashing, blogs and new media and turning trends into insights. ... continue reading
| Comments Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC
Mike Byrne tells us that if advertising does not give hope then it’s just landfill. ... continue reading
| 3 Comments Media Title As Creative Agency Panel At The PSFK Conference
Does the modern media title threaten the creative agency by offering innovative solutions that the agency can’t conceive? Chair: George Parker. Panel: John Lee, Peter Rojas, Sascha Lewis, Scott Witt. ... continue reading
| Comments Urban Spam Vs Smart Idea Panel At The PSFK Conference NYC
Panel: Urban Spam or Smart Idea?Where do we draw the line between marketing nuisance and entertaining messaging? Panel: Rob Schaltenbrand (Chair), Darren Paul, Trip Hunter, Floyd Hayes, Kacy Coll. Click… ... continue reading
| 1 Comment Doug Jaeger (thehappycorp global) On LVHRD & The Brand As Host At The PSFK Conference NYC
Presentation: Brand As Host - Doug Jaeger of thehappycorp global Producing entertainment where the brand is the star. Click To Play About the speaker: DOUG JAEGER By age 25 Doug… ... continue reading
| Comments Rony Zibara of Fahrenheit 212 On Brand Innovation At The PSFK Conference NYC
Rony Zibara of Fahrenheit 212 talks about the evolution of brands in an ideas market. ... continue reading
| 1 Comment George Murphy On Brand Experience At The PSFK Conference NYC
Ex Starbucks and CocaCola exec explains how to create environments to develop valuable interaction between consumers and brands. ... continue reading
| Comments Kevin Slavin (Area/Code) On Big Gaming At The PSFK Conference NYC
Presentation: Brand As Activity – Kevin Slavin (Area/Code)Motivating consumers to engage your brand with a little perspiration and a jolt of adrenalin. Kevin Slavin talks Big Gaming. Click To Play… ... continue reading
| Comments Eco-Branding Vs Greenwashing Panel At The PSFK Conference NYC
PSFK Conference NYC Panel: Eco-Shift or Greenwash? Brands and organizations seem to be taking up the call to ‘get green’ – but how much of this leads to misleading posturing?… ... continue reading
| 3 Comments Turning Trends & Ideas Into Insights - A Panel At PSFK Conference NYC
PSFK Conference Panel: Got Trends, What Now? - Florian Peter A world of information and ideas is at our fingertips, but what do we do with it all? How do… ... continue reading
| 2 Comments Handmade - Art Into Advertising With Laurie Rosenwald At The PSFK Conference NYC
Artist/graphic designer and illustrator Laurie Rosenwald presents her approach to turning personal art to commercial work. It is followed by an intervew given by Wendy Dembo together with tattoo artist Scott Campbell. ... continue reading
| Comments Handmade - Art Into Advertising With Scott Campbell At The PSFK Conference NYC
Wendy Dembo interviews artist/graphic designer and tattoo artist Scott Campbell about translating his personal art into successful advertising campaigns. Laurie… ... continue reading
| Comments New Media Trends By Elizabeth Spiers At The PSFK Conference NYC
Tomorrow’s Media Today from Elizabeth Spiers: What are the key developments in digital publishing in terms of genre, format and functionality? What should we be reading, watching, interacting with? ... continue reading
| 1 Comment Product Design Trends By Allan Chochinov At The PSFK Conference NYC
The Perfect Storm by Allan Chochinov: Has the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development? ... continue reading
| 3 Comments Video Gaming Trends By David Rosenberg At The PSFK Conference NYC
This talk given at the PSFK Conference New York 2007 looked at what was driving the widespread adoption of video gaming and online worlds and what cultural shift video gaming was defining. ... continue reading
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