http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 22:35:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/07/john-geraci-always-start-your-car-and-your-startup-in-first-gear.html Fri, 01 Jul 2011 13:51:09 +0000 "When you’re starting a company, you have to start out doing something that can get you up to the speed you need in order to start doing the bigger things successfully."]]> http://www.psfk.com/2009/12/redscout-presents-spur-%e2%80%94-episode-3-are-planners-glorified-researchers-2.html Tue, 01 Dec 2009 15:15:24 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/11/video-psfk-talks-to-hiromi-matsubara-about-pure-living-nissan-zero-emission-mobility.html Tue, 17 Nov 2009 07:02:05 +0000 PSFK caught up with Hiromi Matsubara at our recent Good Ideas in Pure Living event in Tokyo.]]> http://www.psfk.com/2009/11/video-psfk-talks-to-danny-choo-about-pure-living-nissan-zero-emission-mobility.html Fri, 13 Nov 2009 15:46:47 +0000 PSFK caught up with Danny Choo at our recent Good Ideas in Pure Living event in Tokyo.]]> http://www.psfk.com/2009/11/video-psfk-talks-to-marc-alt-about-pure-living-nissan-zero-emission-mobility.html Thu, 12 Nov 2009 20:54:21 +0000 PSFK interviewed Marc Alt at our recent Good Ideas in Pure Living event in Tokyo.]]> http://www.psfk.com/2009/11/video-psfk-talks-to-mark-dytham-about-pure-living-nissan-zero-emission-mobility.html Thu, 12 Nov 2009 19:46:09 +0000 PSFK interviewed Mark Dytham at our recent Good Ideas in Pure Living event in Tokyo.]]> http://www.psfk.com/2009/11/video-psfk-talks-to-peter-rojas-about-pure-living-nissan-zero-emission-mobility-good-ideas-in-pure-living.html Thu, 12 Nov 2009 18:19:39 +0000 PSFK caught up with Peter Rojas at our recent Good Ideas in Pure Living event in Tokyo.]]> http://www.psfk.com/2009/11/video-good-ideas-in-pure-living-with-danny-choo-hiroshomi-matsubara-rie-azuma-piers-fawkes-nissan-zero-emission-mobility.html Tue, 10 Nov 2009 20:14:17 +0000 In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with a panel of Japan-based experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.]]> http://www.psfk.com/2009/11/video-good-ideas-in-pure-living-with-marc-alt-mark-dytham-peter-rojas-piers-fawkes-nissan-zero-emission-mobility.html Tue, 10 Nov 2009 17:22:58 +0000 In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.]]> http://www.psfk.com/2009/11/video-good-ideas-in-pure-living-with-marc-alt-mark-dytham-peter-rojas-piers-fawkes-nissan-zero-emission-mobility-2.html Tue, 10 Nov 2009 17:22:58 +0000 In partnership with Nissan, PSFK held an event on October 20 2009 to discuss the future of Pure Living in Tokyo. Piers Fawkes, founder of PSFK, moderated a conversation with an international panel of experts and covered topics that included sustainability, design, urban planning, technology and zero-emission mobility.]]> http://www.psfk.com/2009/11/redscout-presents-spur-episode-1-is-planning-impotent.html Tue, 03 Nov 2009 14:00:03 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/11/redscout-presents-spur-episode-1-is-planning-impotent-2.html Tue, 03 Nov 2009 14:00:03 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/10/%e2%80%98spur%e2%80%99-from-redscout-%e2%80%94-a-discussion-and-video-series-about-planning-and-beyond.html Tue, 27 Oct 2009 15:35:34 +0000 Over the next two months, PSFK will be hosting Redscout's SPUR video series. It will explore the intersection of brands, strategy, innovation and the world of account planning. We hope to spark a lively discussion, and inspire those working in the field.]]> http://www.psfk.com/2009/08/video-psfk-presents-good-ideas-in-advertising-part-ii.html Wed, 26 Aug 2009 07:00:37 +0000 Last week, PSFK and The Guardian presented a Good Ideas Salon at the Soho House in NYC, which focused on the past events, present issues and future possibilities of advertising. Moderated by George Parker of AdScam, the salon was split into two different panels. The second part of the discussion features Dominico Vitale (Founder, PI&C), Gill Linton (Founder, The Joneses), and Alain Sylvain (Managing Director, RedScout), discussing the importance of creative strategy, the industry’s lack of connection with consumers, the use and over-use of terms such as “the big idea” and “branding”, and accountability.  Watch the discussion below, and seeRead more...]]> http://www.psfk.com/2009/08/video-psfk-presents-good-ideas-in-advertising-part-i.html Tue, 25 Aug 2009 18:08:46 +0000 Last week, PSFK and The Guardian presented a Good Ideas Salon at the Soho House in NYC, which focused on the past events, present issues and future possibilities of advertising. Moderated by George Parker of AdScam, the salon was split into two different panels. Part one featured industry veterans Curvin O’ Reilly, Tom Messner (Bonaccolta Messner), and John Garland (Garland/Berjis Consulting), discussing the advent of holding companies, Saatchi & Saatchi, and the fact of the advertising profession remaining the same despite seismic changes to the media landscape. Watch the video of the presentation below, and part 2 here. Related onRead more...]]> http://www.psfk.com/2009/06/psfk-good-ideas-in-collaboration-wrap-up.html Thu, 11 Jun 2009 20:31:24 +0000 Last Friday at the Art Directors Club in New York, Piers Fawkes of PSFK sat down for a panel discussion on contemporary collaboration with Mike Brown of Virgin Group, Ben Lerer, founder of Thrillist, Sam Lessin, CEO of drop.io, and Nate Westheimer, VP Product, anyClip.com & Organizer, NY Tech Meetup. The afternoon’s talk centered around creative collaboration in the realm of business and entrepreneurship, and how both creative individuals and business-oriented entities can profit from working around shared interests. From the discussion emerged a common sentiment, introduced by Lerer, that smaller creative groups need to take advantage of and leverageRead more...]]> http://www.psfk.com/2009/05/videos-recap-psfk-conference-new-york-2009.html Wed, 20 May 2009 15:37:01 +0000 The videos from PSFK Conference New York are now available (and embeddable) for your inspiration: When Ideas Create Good Open To Change New York New Media City As Canvas Reconnect Building Healthy Brands With Heart Ghost In The Machine: Digital Multiculture New Idea Agencies This Platform Called Everyday Life If you’ved missed our other conferences, you can always find our videos on our conference event page.]]> http://www.psfk.com/2009/05/causing-a-scene-with-improv-everywhere.html Tue, 19 May 2009 15:20:03 +0000 After eight years of fantastic public pranks, Improv Everywhere is releasing a behind-the-scenes book about some of their most successful endeavors. Causing a Scene, Extraordinary Pranks in Ordinary Places with Improv Everywhere comes out today (you can also read the first two chapters online here), and if you’re in New York, Improv Everywhere founder Charlie Todd will be doing a book signing at Bryant Park tomorrow. PSFK interviewed Charlie late last year about how he goes about injecting a spirit of playfulness into everyday life. Watch below.]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-open-to-change.html Mon, 11 May 2009 21:48:03 +0000 At our 2009 New York conference, a panel led by Florian Peter (CScout) discussed how creators and the community openly come together to develop new thinking and make ideas happen. John Geraci (Outside.in), Scott Heiferman (Meetup), Avner Ronen (boxee) and Domenico Vitale (PI&C) explain how they leverage open communities to develop new products, services and experiences for the benefit of everybody concerned.]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-new-york-new-media.html Thu, 07 May 2009 19:36:33 +0000 At PSFK Conference NYC, I had the opportunity to sit down with Edward Felsenthal, Executive Editor of The Daily Beast, to discuss his new online publication and the changes he’s seeing in the rapidly evolving world of publishing. The Daily Beast, launched in October of 2008, is a curated online news site created by Tina Brown, the former editor of Vanity Fair and The New Yorker. Felsenthal, who served as Deputy Managing Editor of the Wall Street Journal prior to taking the helm at The Daily Beast, shared his insights on launching a new brand in the ever-expanding digital newsRead more...]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-city-as-canvas.html Wed, 06 May 2009 21:08:01 +0000 At PSFK Conference NYC Marc and Sara Schiller from Wooster Collective and Meet at the Apartment gave a rousing talk about their love of street art. They began by explaining how, at first, they simply began noticing and photographing art in their immediate neighborhood. Then, after posting thousands of photos on a website they shared with friends, traffic boomed, and Wooster Collective was born. Marc and Sara go on to speak about different aspects of their nine year involvement as web-currators of the world-wide street art scene, and share a slide show packed with amazing pieces. You can watch theRead more...]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-reconnect.html Tue, 05 May 2009 20:02:28 +0000 At PSFK Conference NYC, moderator David Pinter (PSFK) along with Sarah Beatty (Green Depot), Simon Collins (Parsons), Ryan Jacoby (IDEO), and Matthew Lusk (Hecho Inc.) discussed the meaning of “sustainability” today, and how economic and social conscience are driving the design of new products and services. Sustainability, explained Simon, is not just about creating eco-friendly products; it’s also about making thoughtful choices as a consumer, too (buying blue jeans that last, for example). Sarah expanded on that idea, explaining that focusing on sustainability means seeking out high-quality products and services – things that maintain value and meaning over time. TheRead more...]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-building-healthy-brands-with-heart.html Mon, 04 May 2009 18:32:28 +0000 At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health‘s Dr. Jay Parkinson and Dr. Sean Khozin about “Building Healthy Brands With Heart”. The panel touched upon the different ways their ventures were setting out to innovate an industry resistant to change. Richard Fine talked about how Help Remedies is attempting to change the way we think about medicine and first aid. Richard’s aim with creating Help was to simplify medication, from packaging to ingredients. His range stands apart from the myriad “dual-action”/”24-hr relief”/”fast-acting” products on the market – most recognizably,Read more...]]> http://www.psfk.com/2009/04/video-psfk-conference-nyc-celestine-arnold-and-digital-multiculture.html Wed, 29 Apr 2009 18:28:27 +0000 At PSFK Conference NYC, Celestine Arnold gave an eye-opening talk on the "Ghost in the Machine: Digital Multiculture." Celestine discussed the role of race and culture in video games - and the gaming industry's failure to address (and successfully market towards) it. While minorities make up a disproportionately large percentage of the gaming community, most games cater to an assumed mainstream (white, male) player....]]> http://www.psfk.com/2009/04/video-psfk-conference-nyc-kevin-slavins-this-platform-called-everyday-life.html Tue, 28 Apr 2009 15:30:50 +0000 At PSFK Conference NYC, Kevin Slavin gave a captivating presentation on “This Platform Called Everyday Life”, in which he discussed the evolving nature of the objects surrounding us. Kevin, Managing Director and co-founder of Area/Code, explained how pervasive technologies are changing the way we relate to our physical environment and everything in it – from playground balls, to houseplants to sneakers. Kevin opened his talk with a story about a fascinatingly bizarre woman who had such intense feelings for the Berlin Wall that she married it. Through his talk, Kevin demonstrated how the woman’s relationship with the Wall, while extreme,Read more...]]> http://www.psfk.com/2009/04/video-psfk-conference-nyc-new-idea-agencies.html Mon, 27 Apr 2009 20:26:31 +0000 At PSFK Conference NYC, Danielle Sacks (Fast Company) led a thought-provoking discussion about the rise of the “New Idea Agencies” – companies that are thinking outside of the traditional client-agency model and creating their own products, brands, and intellectual property to launch direct to market. The panel, featuring Robbie Vitrano (Trumpet), Carl Johnson (Anomaly), Bart Haney (fuseproject), and Ben Malbon (BBH Labs), explained how their companies’ unique business models evolved and the struggles (and benefits) of agencies becoming their own clients. Developing IP rather than just messaging is clearly an attractive idea. Why build brands that, ultimately, you have noRead more...]]> http://www.psfk.com/2009/04/video-good-ideas-salon-vancouver-march-17th.html Wed, 08 Apr 2009 17:05:53 +0000 In March, PSFK gave the reigns of its Good Ideas Salon to Brett McFarlane and Matt Nelson over at DDB Canada in Vancouver.  Brett and Matt hosted a great event focusing on good ideas in media, with expert panelists Rob Newell, Director of Planning at DDB Canada, Steve Pratt, Director CBC Radio 3, and Grace Carter, Media Specialist at Invoke Media.  Check out video footage from the salon: Be sure to check back soon for Brett and Matt’s thoughts and findings from the salon. Janet Jones, in association with Capitol C in Toronto will be hosting their own Good IdeasRead more...]]> http://www.psfk.com/2009/04/videos-from-londons-good-ideas-salon.html Tue, 07 Apr 2009 09:00:19 +0000 The videos from PSFK’s Good Ideas Salon in London are now available (and embeddable) for your inspiration: Simon Waldman’s Good Ideas in Media Good Ideas through Collaboration Panel Good Ideas in Storytelling With Colin Nightingale Good Ideas and Youth Panel Good Ideas in Mobile Panel Richard Banks on Good Ideas Over Time Troika Design at Good Ideas Salon London Christian Nold on Good Ideas for Communities Good Ideas in Design Panel Good Ideas from London Panel Mark Earls on Why Good Ideas Matter Hope you enjoy them enough to share the ideas. Good Ideas Salons]]> http://www.psfk.com/2009/03/good-ideas-through-collaboration-at-good-ideas-salon-london.html Tue, 24 Mar 2009 16:09:31 +0000 This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. The last panel of the day focused on Good Ideas Through Collaboration, where Colin Nagy (PSFK / Attention) moderated a talk between Pat Connor (BBC), Jeremy Ettinghausen (Penguin), Sophie Howarth (The School of Life), and Simon Waldman (The Guardian). While the idea of collaboration is nothing new, the way we use it are still being developed and reinterpreted. Jeremy Ettinghausen noted that collaboration is relatively new in relation toRead more...]]> http://www.psfk.com/2009/03/good-ideas-in-storytelling-from-good-ideas-london.html Mon, 23 Mar 2009 18:18:02 +0000 This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. As part of the day of inspirational ideas, Colin Nightingale, Creative Producer of Punchdrunk and Founder of Gideon Reeling, introduced the audience to a new form of meaningful storytelling. By creating platforms for individuals to participate in their own entertainment, his storytelling design allows users to be part of the story as spectators, performers, and directors. Colin summarizes his work as part theater experience, part art installation, and partRead more...]]>