Sports & Fitness Articles
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We have been working to bring you the most inspirational event yet.
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New range of bicycles continue to fit your child as they get older, making them more sustainable and...
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Creative concept encourages runners by giving them meaningful incentives to exercise.
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The sportswear company provides users with increased stability and a normalized stride length.
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![Yoga Out At Sea [Pics]](http://www.psfk.com/wp-content/uploads/2012/02/yoga-236x190.jpg?fedaf9 "Yoga Out At Sea [Pics]")
Sarah Tiefenthaler combines yoga classes with stand up paddle boarding in the waters off Southern California's...
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A portrait series depicts the emotionally and physically ravaged mountain climbers moments after their...
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Squid is a sensor-equipped shirt that captures electrical signals created by muscle movement.
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New York's Super Bowl bound football team will turn to social media to appeal to supports.
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JWT Executive Creative Director, Matt MacDonald, shares what he believes will be the most important ad trend...
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A new business model in the exercise industry creates packages of fun fitness experiences, offering consumers...
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TDA Boulder has created an TV spot for the years most viewed sporting event that highlights their superior...
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Find out which social trends brands are leveraging to win big with audiences during this year's big game.
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![Go Scuba Diving In An Underwater Park [Video]](http://www.psfk.com/wp-content/uploads/2012/01/underwater-park-236x190.jpg?fedaf9 "Go Scuba Diving In An Underwater Park [Video]")
As the temperatures rise in spring, snow melts and floods the park to create a 10 meter deep lake.
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Stephen Curry will reward one fan who sends their best free throw video to him via twitter with an outgoing...
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The beverage giant launches a unique campaign featuring polar bears that watch the big game and react to the...
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![Alternative Snow Sport Uses Two Boards Instead Of One [Video]](http://www.psfk.com/wp-content/uploads/2012/01/dualsnowboard-236x190.jpg?fedaf9 "Alternative Snow Sport Uses Two Boards Instead Of One [Video]")
Dual Snowboards give you the freedom to move around the snow in new ways.
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Bill Maher's essay on the fair-play economics brought to life with infographic rich animation.
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New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.
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The video sharing website to create extreme sports channel.
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'Quick Controls Chaos' allows you to interact with a live-action basketball game, but is there too much...
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Refurbished gym in New York's Lower East Side offers a complete sporting experience for exclusive members.
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In its 'Game is the Game' campaign, the sportswear brand closed a graffiti-covered alley for private games...
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The rebranding for the 2016 Rio Paralympic games aims to inspire people as much as their athletes do.
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The sportswear company is creating their own social media coverage by sending ten influential individuals to...
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Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by...
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Zombies, Run! is an augmented audio running game that challenges users to rebuild civilization after a zombie...
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PSFK spoke with Nokia, a company incorporating wearable sensors into snowboarding which communicate with a...
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The start-up Greengoose uses motion-powered sensors and accelerometers to track a user’s everyday activities...
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adidas has created the adizero F50, a soccer shoe with a microchip embedded in its out-sole that records a...
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As intelligent sensors are embedded into every day products from clothing to sports equipment and even cooking...
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