Sports & Fitness Articles 
Your go-to source for new ideas and inspiration from the sports and fitness sectors.
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Shoe giant looks to better manage releases by making social media the place to stand in line.
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Online retailer Big Shot Bikes offers kiosks in shops that allow customers to design and order custom models.
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Athlete community will be able to directly interact with fans around the world
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New apps from MapMyFITNESS let users work out more socially by sharing their stats with their network to help...
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The brand's White Space Project invites young women from around the world to submit innovative ideas to update...
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New retail installation featuring dynamic content launches close to the finish line of the Boston Marathon.
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Co-ordinated campaign aimed against companies accused of using Games to 'greenwash' unethical corporate...
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Speakers from the arts, advertising, design, media and technology to discuss the use of creativity and...
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Confectionery company Topps reinvents its retro product with interactive mobile apps.
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Smart soccer match to debut technology that can monitor players while they are on the field.
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The British designer's concept shop features cycling jerseys, printed t-shirts and a made-to-order bicycle...
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![BMW's New Line Up Of Bikes For 2012 [Pics]](http://cdn.psfk.com/wp-content/uploads/2012/04/bmw-enduro-236x190.jpg?fedaf9 "BMW's New Line Up Of Bikes For 2012 [Pics]")
The company's range of high-end bicycles gets an update from last year's models.
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Casey Neistat gives his own personal interpretation of the slogan 'Make It Count' for Nike's latest campaign.
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What does the opening of Nike's interactive fitness platform mean for its customers?
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Examples of web health platforms that open up the goals of one person to the support of their network to help...
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Encrypted tablets handed out to the Saracen team contain coach-talks, team-play diagrams and video clips of...
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Spanish design company launches a new design to help the traditional game appeal to a new audience.
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Two sports journalists designed the unique interpretation, which features 361 Olympic legends.
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The tech and electronics company is selecting 20 applicants to cover the 2012 games.
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A new graphic charts how the university basketball teams use their online influence for community building and...
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Specially designed headphones allows you to stay focused while cycling and still enjoy music.
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Cardo BK-1 is the world's first Bluetooth communications and entertainment system for bicycle helmets.
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London architecture firm teams up with the beverage brand to create an interactive structure that can be...
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High-tech clothing item for women helps track your workout progress.
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![Nike Collaborates With Emerging Artists For 40th Anniversary Collection [Pics]](http://cdn.psfk.com/wp-content/uploads/2012/03/art-sole10-236x190.jpg?fedaf9 "Nike Collaborates With Emerging Artists For 40th Anniversary Collection [Pics]")
Tthe Art & Sole series features four different cover designs that are accompanied by a pair of Nike Cortez...
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PSFK's founder explores our "Need to Know" trends including Co-Sharing, Me-TV, Social Pairing, Gaming for Good...
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InterContinental Hotels' new EVEN brand will offer travelers healthy food, rooms designed for workouts and...
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The sports brand has paired with Path, so users can share their runs and track real-time progress.
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The co-founder of innovative performance clothing company Outlier shares the story behind the company's origin...
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![Coca-Cola's Executive Soccer Suite Transformed Into VIP Fan Dorm [Video]](http://cdn.psfk.com/wp-content/uploads/2012/03/coke-dorm-236x190.jpg?fedaf9 "Coca-Cola's Executive Soccer Suite Transformed Into VIP Fan Dorm [Video]")
The brand has turned over its luxury corporate suite to soccer team fans, creating a space where they can...
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