Four new ads tout the big event when all the hottest new sneakers can be found in stores
Foot Locker‘s “Week of Greatness” is an event when all the hottest new sneakers can be found in stores. Over eight days, more than sixty sneakers are released from top brands including Nike, Jordan, adidas, Under Armour, PUMA, Timberland, and more. Four new, humorous commercials featuring star athletes have been unveiled in support of the third annual Week of Greatness, which is running from November 22nd-29th.
The 30-second spots were created by agency BBDO and star boxing legend Manny Pacquiao, WWE superstar John Cena, and NBA athletes James Harden, Tim Duncan and Derrick Rose. They each highlight a notable characteristic of the athletes.
Debuting on ESPN, the commercials include “It’s Happening,” which features boxer Manny Pacquiao. He overhears two children talking about how Foot Locker is finally giving people what they want and mistakenly assumes they are referring to an often-rumored fight his fans would love to see him take part in.
The spot “It’s Real” stars WWE wrestler John Cena, who hears children saying the week is too good to be real. With a deadpan expression, he says that not everything good has to be real. Another spot, “Defensive,” features NBA star James Harden poking fun at a lack of defensive abilities, something he has received criticism for.
In the final commercial, “Excited”, NBA MVPs Derrick Rose and Tim Duncan react to the news that the week of greatness is back and embrace their reputation for showing no emotion. Stacy Cunningham, Executive Vice President of Marketing for Foot Locker, said:
Last year’s ‘Week of Greatness’ was such a hit with our customers, we decided to go even bigger with our campaign this year. We’re excited to introduce four new commercials featuring these outstanding athletes as we begin an incredible week dedicated to showcasing brand new premium sneakers, apparel, and gear. We enjoyed working with each of these athletes to showcase their unique personalities in the newest iteration of our ‘Week of Greatness.’
You can check out the four commercials for Foot Locker’s ‘Week of Greatness’ below: