The New Stand is a fresh take on a cultural staple that delivers curated products and delightful content to subway riders
It’s one of those New York cultural institutions you’ve never really thought twice about: a spot to pick up a copy of The New York Times, an early morning boost, two packs of gum. On a NYC commute, you might pass it every day, and stop to look, or pay it no notice altogether. Whatever your relationship to your local newsstand, it’s about to be improved and transformed altogether, at least if you’re passing through Union Square station starting today. The New Stand is a reinvention of old tradition, an elevated convenience store experience that offers a physical touchpoint for both product and content.
Workers at Redpepper's offices are informed via the messaging platform when a visitor has arrived at their lobby
Offices are extremely busy, making it easy for visitors to sometimes feel unwelcome even when they’re there to meet someone. The company Redpepper, a brand building service, have had this issue as their lobby bears no receptionist. To reconcile the problem, they’ve hacked an iCade arcade game where visitors scroll through 8-bit figures of employees and choose who they’re there to see then promptly notifying them via a Slack doorbell in the messaging system.
With the launch of PSFK’s new travel report, we learn about designing hospitality features for a more rich and frictionless trip
Just two weeks ago, Airbnb released its third annual host conference, Airbnb Open 2015, in Paris. 5,000 dedicated homeowners from the travel experience and accommodation listing site (of the 2-plus million homes currently available to rent) ventured to the city to learn about the company’s new suites of features designed to eliminate frictions in the travel booking and planning process.
Altwork's reenvisioned workstation aims to fuel creativity, productivity and collaboration while placing the utmost importance on comfortableness
On a mission to redefine how computer workstations coincide with the user from a productive, comfortable and healthy standpoint, Altwork, a team of designers, engineers and creatives, have developed an ergonomic terminal for the increasingly computer-centric worker.
The cereal brand built a three-story structure that spells out "Made with Real Honey" using working hives
Honey Nut Cheerios is celebrating its real honey ingredient with a living billboard home to more than 100,000 honeybees. The three-story free-standing structure features the words “Made with Real Honey,” spelled out using the honey produced from working hives by filling clear letters on the exterior.
As part of the Fruit of the Loom Professionals Collection, sweat suits have been made to look like business and resort clothing
In the immortal words of ZZ Top, “Every girl’s crazy ’bout a sharp dressed man.” But for many men, dressing to the nines meant sacrificing comfort. If only men could sport the natty look of a bow tie, the casual elegance of a country clubber, or even the authority of a power suit, without giving up the comfort of a beloved sweat suit. That’s the idea behind the Professionals Collection from Fruit of the Loom, a clothing line using “only the finest pictures of breast pockets, silk ties, and French cuffs.”
The Oreo team at Mondelēz invites a wide range of external creatives, namely from HP and The Martin Agency, to help with rapid innovation for new $1bn venture
As part of the special event PSFK co-hosted for Mondelēz and Oreo, PSFK’s Director of Research & Strategy, Scott Lachut, moderated a group panel with the trusted partners who Mondelēz collaborated with when bringing their new Oreo Colorfilled Campaign to life. The diverse group of panelists gathered to discuss a vision of the new consumer and the highly customizable market.
Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales
If you were a 103-year-old brand, how might you reinvent the creme-filled wheel? Would you be bold enough to embrace innovation even in the face of rising market unpredictability? PSFK co-hosted a special event for Mondelēz and Oreo that spotlighted innovation and featured their first e-commerce undertaking, the new Colorfilled Campaign, for which we were excited to invite Chief Media & E-commerce Officer at Mondelēz International Bonin Bough to the stage. As Mondelēz is aiming to rethink the Oreo experience, Bough pressed the importance of personalization and customization, teasing that the campaign was the first exploration in the brand’s larger, long-term development strategy.
Channel your inner creativity to release pent-up stress by escaping through the wonderful world of Crayola's Color Escapes
How must you deal with stress at home? Crayola says color it away. After 112 years in the business, Crayola is debuting its adult coloring book and coloring supplies line called Color Escapes. This is not a fad: Crayola wants this coloring book in the mainstream because they believe in its relaxing benefits for adults.
The Goodwill partnership enables consumers to send off their used clothing and shoes to the needy in Levi's shipping boxes
Levi’s‘s partnership with Goodwill this holiday season is giving consumers the opportunity to donate their used clothes and shoes. Free shipping labels are available online for consumers to print off. They can then fill a cardboard box with any brand of clean and dry clothing or shoes, affix the label on top and ship as usual.
Y Studios designed six unique lightsabers inspired by renowned design-heroes Zaha Hadid, Charles and Ray Eames, Issey Miyake, Edith Heath and Dieter Rams
Perhaps one of the greatest attractions of science fiction and fantasy is that it enables us to retreat from the real world, pushes the boundaries of our imagination and permits us to be a kid again. Over a brown bag lunch at Y Studios, a design and research firm with locations in San Francisco and Austin, an idea was born that involved Star Wars lightsabers and design heroes which culminated in the DESIGN X SABER project.
Lab, exhibit space, ever-growing community—Space10 questions how we work now and how we'll ultimately work in years to come
If you’re trying to find new ways to work and live, outside-the-box solutions for sustainability, healthier living, or productive office environments, you have a choice. Either sit in a cubicle and try to imagine such things, or build a space where you can try them out in real-world conditions.