Brighton city council calls on shops to add levy to sugary soft drinks as part of campaign to drive down diet-related diseases
Brighton and Hove is addressing its sweet tooth by becoming the first British city to introduce a voluntary “sugar tax.”
PSFK sits down with our London event panelist Grant Harrison to discuss key shopping themes of the Future of Retail 2016 report
Each year, PSFK publishes new thought leadership around the themes changing the shopping experience. Ahead of our Future of Retail Preview Event in London this Monday, October 12, we sat down with panelist Grant Harrison, Founder and Partner at The Future Customer, to discuss some of the key themes in the report.
The Toyota Barista Project creatively shows the amount of electrical energy harvested from braking during a racing lap
Car companies have spent a lot of time creating complex diagrams and animations to explain the energy generation and harvesting features of hybrid and electric vehicles. Generally these fall into the category of eye candy for engineers but to all of us lay people, the jumble of flow lines and arrows has more in common with abstract art. Toyota created the Toyota Barista Project that might finally bring some understanding to this technology, using something we can all identify with: breakfast.
PSFK Labs identifies lessons learned from architecture for business, home, and play
Given the overwhelming amount of time we spend inside office buildings and inside homes, these spaces should reflect our values and cater to our needs. Outside our frequented spaces, people travel to experience architecture, visiting historical venues or modern museums based on their personal preference for art and design. Whether you may pay attention to it or not, architecture impacts your life, so it’s increasingly important for future design to offer intuitive and adaptive features to individuals and groups, a reflection of the local environment and a thoughtful consideration of space.
For two days and change, the digital media company flexed its experiential and co-branding muscles in and around the W Scottsdale
For two full days, Scottsdale, Arizona, “The West’s Most Western Town,” became the Town of Thrillist. Following in the star-studded heels of Hotel Thrillist San Diego, Hotel Thrillist Phoenix promised friggin’ Lil Jon, of all things, quite resoundingly but delivered on the ultimate in co-branding—taking over a city’s epicenter—rather convincingly.
The stereotypical man cave isn't for everyone, and AJ+C's Mancave designs prove that unequivocally
The term “man cave” often refers to a basement dwelling where the men of the house retire for entertainment. From a sports-dedicated home theater section as the focal point to a decked-out poker table in the corner, it generally has everything a stereotypical man needs to be happy and comfortable while enjoying his own personal space.
Summon everything you need for your Netflix binging session (dim lights, silent phone, Thai delivery) by turning on the Netflix Switch
Can’t get enough of Netflix and chill? What if there was a button you could press to summon it all in an instant? Turn on your film, dim the lights, silence the phone, and order delivery with one click. The Netflix Switch wants to help you do all of that (and more)—limited only by your imagination, and, well, you ability for hacking buttons and devices.
FeelTheReal is a print ad campaign that drives digital engagement as opposed to other efforts that try to game the system
PNYC, a sibling company to marketing firm Partners & Napier, helped Outdoor Advertising Association of America launch an ad campaign that focuses on real consumer engagement. The campaign, currently running in New York City, directly asks viewers if they have seen the advertisement. Each poster, truck, billboard and window advertisement has a binary code with a website URL encouraging people to participate in an online survey.
Pepsi Perfect, the drink seen in Back to the Future Part II, will be released later this month for a limited time
Back to the Future is celebrating its 30th anniversary this year and Pepsi is bringing one aspect of the film series to life for fans. In Back to the Future Part II, Marty McFly orders a bottle of Pepsi Perfect from the retro Café 80’s and it rises up in a clear tube from a counter featuring the Pepsi logo.
The Future of Retail 2016
Designing The New Shopper Experience
The Bud-E Fridge and accompanying app let people know when their supply needs replenishing
Bud Light is introducing a connected mini fridge that monitors and displays the number of bottles inside and lets people know when they are the optimal temperature for consuming. The Bud-E Fridge can also send out alerts via an accompanying app when low on beer.
Connected lifestyles, empowered citizens and urbanization are influencing behaviors and shaping ideas like never before
By 2020, it is predicted that nearly 50 billion things and five billion people will be connected to the Internet of Things. This surge of connectivity and interconnectedness blurs the boundaries between what is work and what is play. As digital experiences pervade nearly all aspects of our lives, it requires people to question when one ends and the other begins. PSFK Labs new report Building Tomorrow analyzes how connectedness, along with urbanizations and empowered citizens are all shaping the design landscape.
Recent high-profile cyber-attacks have highlighted the importance of online security. But are technological solutions at the mercy of our changing work habits?
Businesses are coming under frequent and increasingly brazen attacks from computer hackers looking to steal sensitive data about customers and disrupt their operations. But many organizations are failing to take adequate steps to repel these onslaughts and often seem clueless about what to do when they happen.