Superfit Hero is a line of performance clothing, motivating women to fulfill their superhuman fitness potential
Superfit Hero is fighting back against the messages of the mainstream fitness industry with a line of workout clothes designed to help women feel the power of fitness.
PSFK speaks to Horace Luke, CEO of an urban energy distribution and management startup, about seeing limitation as inspiration
Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.com partnered with HP Matter to create the Innovators Index, a roster of digital pioneers making a global impact. This week we’ve featured Horace Luke for his efforts to transform energy management and transportation in the world’s cities.
Inquisite helps high school students take their next professional steps based on personality, passions and preferences
If you had access to the most powerful computer in the world, how would use it to help people live, work and play better? PSFK and IBM Watson have been collaborating through The Good Data Contest to discover how IBM Watson’s capabilities can improve the lives of communities everywhere and spark a conversation around what cognitive computing will mean for our future. The winner is set to receive $50,000, to be spent on prototyping, marketing and consulting from IBM Watson talent.
Designers Luca Nichetto and Lera Moiseeva conceptualize the future of universal communication
Lifestyle design company Nooka has tapped designers Luca Nichetto and Lera Moiseeva to create a futuristic voyager that transports terrestrial messages to outer space. The concept design, the Cosmic Messenger, is based on the dream of space travel—a common muse shared by many before.
Floating Record is a self-contained high-performance turntable that plays vinyl records vertically
As music moves deeper into the digital age, there is a backlash occurring among audiophiles. More and more, music purists are rediscovering the pleasures of vinyl records played on turntables, and indie bands like Daft Punk are selling more of their albums on vinyl as well. In the midst of the resurgence of records, Chicago’s electronics startup Gramovox has reimagined the turntable with their Floating Record, which turns the listening experience on its ear.
Italian designers merge exercise devices and desk furniture to envision an office space that is both practical and physical
Designer Joe Sardo and collaborator Federico Bruni are out to change the pace of furniture design. The Italian-based designers have developed conceptual designs for the office of the future, integrating common work machines with the easily recognized (and long bemoaned) desk station of corporate culture.
BUD is a tabletop game concept that synthesizes flavor from a recipe for pre-cooking sampling
The BUD is a tabletop device with a touchscreen and a “printer” that can cook up flavor. Although just a concept for now, the BUD offers a possible kitchen future where flavors can be tried out before anyone invests in the pursuit of a recipe.
The Ripple Maker lets brands—including airline Lufthansa—serve highly-personalized messages to their customers with every sip
The Good Data Contest has come to a close; learn what eight concepts caught the imaginations of PSFK and Watson alike
Throughout May and June PSFK and IBM Watson ran The Good Data Contest calling all creatives to submit visionary and innovative concepts that would harness unstructured data and Watson’s capabilities to mitigate a specific communal or societal issue.
PSFK speaks to Nico Sell, co-founder of the world’s most secure peer-to-peer encrypted messaging system, about the perils of digital security
Innovation is the new currency in today’s Idea Economy. In recognition of the leaders who are disrupting our tech-driven world, the editors at thought leadership site PSFK.com partnered with HP Matter to create the Innovators Index, a roster of digital pioneers making a global impact. Each week, we’ll share POVs from these experts on their work and process, sharing insights on reinvention and how to embrace change.
Indoors or outdoors, HGTV's David Bromstad talks about how consumers are taking on the rising cultural trend of "glamping"
Over the years, glamping has become a huge trend in design and business. Glamping is a term derived from the words “glamorous” and “camping.” The goal of this new cultural trend is to create the ultimate travel experiences while exploring the world. Glamping has spawned AirBnB-like home sharing sites like Glamping.com and GlampingHub.com, and has become big e-commerce business for retailers like Grass Haven Outdoor.
Neffa's Chameleon Mood Scarf was inspired by nature and reacts to changes in mood, light and temperature
The Chameleon Mood Scarf created by innovative textile company Neffa demonstrates how clothing can adapt to the user. The scarf’s pattern reacts to mood, light and temperature, and helps to create a permanent sense of comfort and safety.