Details are vague, but the company’s popular camera devices might take on GoPro dimensions
Despite the efforts of their many competitors, Apple’s devices seem to have become the cameras of the decade. The company is ranked the second most popular camera maker on Flickr, despite the fact that they don’t yet make a dedicated camera. Only a few camera companies have been able to fill a unique niche where Apple can’t go. GoPro and Kodak’s Cube camera are two such offerings, offering tough wearable cameras to which the durability of Apple products, as any user who’s shattered an iPhone screen will tell you, pales in comparison.
But now the intellectual property blog Patently Apple has found a newly granted patent, filed by the company in 2012, that borrows some language from Eastman Kodak, which the company acquired in 2013.
It mentions specific flaws with GoPro’s popular cameras, including the fact that “the HD Hero2 camera includes only a single image capture system… [which] can cause excessive wind resistance and presents a higher profile that is more susceptible to damage and image artifacts from vibrations,” as well as problems with the power setup of remote-controlled systems. One possible way of addressing these problems, according to the application, is with a flexible camera that can be used both conventionally and in high-impact GoPro situations.
This discovery comes after a September interview with Apple CEO Tim Cook indicated that there are Apple projects in the works that are so secret, they aren’t even being rumored yet.
Despite the lack of information outside of the patent, the discovery has had a concrete effect on the publicly-traded GoPro, whose shares, already declining recently for other reasons, fell as much as 15 percent.
The news of the patent came along with a list of 34 other newly granted ones for Apple. But before you start perusing this list, don’t get too excited; companies are known for patenting devices that they never make, and Apple is no different. This patent might be nothing more than a gesture showing their continued commitment to remaining their agile and competitive selves.