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Secrets of a Killer Media Buyer

Secrets Of A Killer Media Buyer:
Adaptablilty


In our final segment of the series, we learn about the changing nature of the job of the media buyer itself. How working in an industry that is constantly innovating and updating translates forces those in it to be able to expand their job description and skill set in order to be effective. A good media buyer needs to be ready for anything, and open to anything.

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Secrets Of A Killer Media Buyer:
Curiosity


What we found out in today’s webisode of the PSFK original series, Secrets Of A Killer Media Buyer, is that the need for a desire to constantly be devouring new content is a fundamental component of the job of a media buyer. In order to invent the most up-to-date, ingenious campaigns and initiatives, buyers have to always be one step ahead of what’s trending online. PSFK serves up some choice insights that didn’t make it to the final cut.

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Secrets Of A Killer Media Buyer:
Collaboration


What we found out in today’s webisode of the PSFK original series, Secrets Of A Killer Media Buyer, is that collaboration is emerging as one of the driving forces of new campaigns that are being created. It is also the only way to survive as a media buyer in today’s hyperlinked, and constantly updating media world. PSFK serves up some choice insights that didn’t make it to the final cut.

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Secrets Of A Killer Media Buyer:
Creativity


In the latest segment of the PSFK original series ‘Secrets Of A Killer Media Buyer‘ we look at the ever-changing but always essential role of creativity and the constant drive to innovate. How this effect the job of a media buyer and how they interweave the business side of things with the more imaginative and expressive.

Featuring:

Erica Mannherz, Digital Supervisor/Carat /

Sarah Sikowitz, Group Director, Media/360i /

Lindsay Wong, Associate Media Director/Razorfish NYC.

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Secrets Of A Killer Media Buyer:
Future Success


The constantly changing and endlessly updating digital media landscape is something that we at PSFK monitor on a daily basis. Here we are endlessly devouring and curating content, but we thought that it would be interesting and intriguing to get the low-down on how these changes are effecting the industry from those for whom buying and selling media is their livelihood. In this first episode of the PSFK original series, Secrets of a Killer Media Buyer, we hear from the experts about what it takes to be truly successful in the biz.

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