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PSFK Conference London 2010

For the PSFK CONFERENCE LONDON we gather the people behind some of the most inspiring British and European projects that we have covered on PSFK.com. These brilliant creative minds will present their work that explore innovation at intersections of fields that include art, design, branding, retail and technology.

Thomas Thwaites:
The Toaster Project


Thomas Thwaites explores his Toaster Project, an ambitious undertaking where he set out to build a functioning electric toaster from scratch. Thwaites talks about the challenges he faced in trying to source materials such as iron and plastic on such a small scale, and highlights just how removed we are from the process and origins of our possessions.

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Matt Jones:
Mitochondria


Matt Jones, Director of Design at BERG in London talked about an intriguing variety of ideas about design, technology and personal inspiration which showed the rich thinking behind his work.

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Ritta Ikonen:
Art and Communication


Riitta Ikonen is a Finnish artist whose work is concerned with the performance of images through photography and costume design. Her work playfully juxtaposes the human form with nature. She uses her talent for designing imaginative costumes and placing them into the natural world. During her talk at the PSFK CONFERENCE LONDON 2010, Riitta walked the audience through a prolific amount of her creative work, telling the story of each project with light-hearted humor.

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Katrin Baumgarten:
The Aesthetics of Disgust


Artist and designer Katrin Baumgarten explains her intriguing work, and talks about re-humanising interaction design. Much of her work focuses on the "Aesthetics of Disgust," what Baumgarten describes as our relationship with unpleasant stimuli.

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Ben & Oscar Wilson:
Work and Influence


Brothers and designers Ben & Oscar Wilson share stories about their innovative retail design work for brands like Puma and Nike. They explain their unique process, one that uses unusual materials and a hack and tinker kind of approach with the aim of subverting conventions.

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Dougland Hine:
How I Stopped Worrying and Learned To Love The Market


Dougald Hine, founder of the Space Makers Agency, a company that aims to re-imagine the landscape of local business space. Dougald will talk about the creative inspiration behind the agency as well as his views on the current cultural trend of pop-up retailers.

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John Grant:
Social Media For Social Good


John Grant, author of Co-Opportunity talks about crowdsourcing, sustainability and the power of co-operative systems, offering an inspiring look at how we can positively change our future.

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PSFK Presents:
Future of Health


Piers Fawkes and Kyle Studstill explore concepts from our recent Future of Health Report which covers 15 trends that will impact health and wellness around the world. In the report, simple advances such as off-the-grid energy and the introduction of gaming into healthcare service offerings sit alongside more future-forward developments such as bio-medical printing.

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