Your go-to source for new
ideas and inspiration

PSFK Conference NYC 2011

April 08, 2011. PSFK hosted its fifth annual conference celebrating new ideas. An audience of creative professionals from across advertising, design, marketing and technology industries will listen to a mix of inspirational speakers curated by the PSFK editorial team.

Joe Gebbia:
The Airbnb Story


Joe is a designer and entrepreneur who co-founded Airbnb, a community marketplace for people to list, discover, and book unique spaces around the world. He talks to the PSFK CONFERENCE audience about the creative process behind Airbnb.

http://www.airbnb.com

Rachel Sterne:
The City As A Social Platform


In her role as Chief Digital Officer for the City of New York, Rachel Sterne is tasked with strengthening the City’s digital media presence and streamlining internal digital communications. In her talk, Sterne demonstrated recent innovations that are shaping the city’s future. Mentioning how city resident participation is crucial with a real-time approach, attendees were shown “The Daily Pothole,” a Tumblr that tracks the D.O.T.’s progress in filling potholes in the five boroughs and its companion app, the roll-out of QR code technology on building permits, the NYC 311 app, as well as fielding service requests via Twitter.

Aaron Dignan:
Why The Future Of Work Is Play


The CEO of Undercurrent and author of 'Game Frame' talks about how to make life more interesting and engaging through the use of game mechanics.

Justin Gignac:
The Idea Economy


The New York City-based artist and entrepreneur talks about the creative process behind his projects like NYC Garbage, Wants for Sale, Nudes of Chatroulette and QRapping Paper.

What's Next?
A Panel On The Future


At PSFK CONFERENCE NYC 2011, a panel of experts including Ayesha Khanna of the Hybrid Reality Institute, Journalist Greg Lindsay, Allison Mooney from Google and Katherine Moriwaki of Parsons discussed our current relationship with technology and what's coming next.

Future of Mobile Tagging Panel


What is a mobile tag? How can I implement one into my advertising campaign? The 2011 PSFK Conference in NYC brought together a panel of 4 specialists to discuss some of those questions and more in The Future of Mobile Tagging.

John Bielenberg:
How Creatives Can Save The World


The Co-Founder of ”collaborative brand” COMMON, John Bielenberg, introduces the path leading to the birth of COMMON, what it stands for, and what it’s accomplished thus far. He discusses Common’s goal to encourage entrepreneurs to take the power of capitalism and use it to power a social change.

Naveen Selvadurai:
The Future Of Foursquare


Foursquare co-founder Naveen Selvadurai was one of the surprise speakers at at PSFK CONFERENCE NYC 2011. At last year's conference in New York, Naveen Selvadurai talked about what foursquare is and why it matters.

He now gives an update to illustrate the future of the service, pointing to how the history of data that people collect about themselves can fuel powerful recommendations for people looking to better explore their city.

Yancey Strickler:
Funding Creativity With Kickstarter


At PSFK CONFERENCE NYC 2011, Kickstarter Co-Founder Yancey Strickler discussed the history of the company, including the unexpected turns its community of artists have taken with their projects, causing the founders to expand their own vision.

Robbie Vitrano:
How To Build A Better Brand


Naked Pizza Co-Founder Robbie Vitrano was one of the surprise speakers at PSFK CONFERENCE NY 2011. Robbie talks about how a fresh approach to food production can go beyond just reframing fast food with good nutrition.

In a short video Robbie updates the PSFK audience with what the Naked Pizza brand's goal to connect people over what they eat reveals about the power of connectedness in the digital age.

Billings Jackson Design:
Industrial Design, ID For The City


At the PSFK CONFERENCE NYC 2011, Duncan Jackson and Eoin Billings of Billings Jackson Design spoke about their work, history and how they bridge the gap between architecture and manufacturing.

Ben Lerer:
Bridging Content And Commerce, Thrillist Style


Thrillist co-founder Ben Lerer spoke to the audience at PSFK CONFERENCE NYC 2011 about the company’s beginning as a local city guide for a targeted audience, and how it’s adapted to fare better among competition from the flurry of daily discount sites.

Laurie Rosenwald:
How To Make Mistakes On Purpose


The artist-designer was one of the surprise speakers at the PSFK CONFERENCE NYC 2011. She updated the audience about what she has been working on since her appearance at PSFK's 2007 conference.

John Puterbaugh:
The Mobile Tagging Revolution


John Puterbaugh, Founder of Nellymoser, has over 20 years experience in mobile commerce and rich media marketing. He spoke at the 2011 PSFK Conference in New York City about mobile tagging and how it can be incorporated with editorial.
http://www.nellymoser.com/

Erik Proulx:
How To Reinvent A City


Filmmaker Erik Proulx was one of the surprise speakers at PSFK CONFERENCE NY 2011. Eric first spoke about his documentary Lemonade at last year’s conference in New York.

He now shares the inspiration behind his new work and a preview clip from the upcoming project Lemonade Detroit, powerfully illustrating the reinvention of an entire city.

Colin Nightingale:
Innovative Performances And Personal Experience


Colin Nightingale, Senior Producer of Punchdrunk was a speaker at out 2009 London event, and was one of the surprise guests at PSFK CONFERENCE NYC 2011. He talked about his organization's growth into more ambitious installation and performance work, as well as the importance of appreciating unique personal experiences at group events.

Responsible Creativity And Culture Panel


At PSFK CONFERENCE NYC 2011 a panel of experts discussed responsible creativity & culture.

Featuring:

Jill Fehrenbacher: Inhabitat
John Gerzema: Young & Rubicam
Phil Patton: Author
Timo Rissanen: Parsons