PSFK SALON AUSTIN: Future of Mobile Marketing Share

PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.

For the PSFK SALON AUSTIN held at the Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK’s Future of Mobile Tagging report.

Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing.This event has been kindly sponsored by Microsoft Tag.

Register for this free event.

For your free download of the Future of Mobile Tagging report visit www.psfk.com/future-of-mobile-tagging

Agenda

  • 11.00am Doors open
  • 11.45am Opening remarks
  • 12.00pm Panel 1: Future of Mobile Marketing
    Noah Brier – former Head of Planning, The Barbarian Group / Founder, Percolate
    Aaron Sedlak – Creative Director, Sarkissian Mason
    Renee Alexander Hamilton – Social Media Director, UNICEF
    Faris Yakob – Chief Innovation Officer, MDC+Partners

    Moderated by Piers Fawkes – Founder, PSFK

  • 12.45pm PSFK presents Future of Mobile Tagging report
    Report summary presented by Kyle Studstill and Jeff Weiner of PSFK
  • 1.15pm Panel 2: Future of Mobile Tagging
    John Puterbaugh – CEO, Nellymoser
    Matthew Ray – Creative Technology Director, Crispin Porter + Bogusky
    Nik Badminton – Director of Digital Strategy, Tribal DDB
    Mark Muhern – Group Account Director, JWT
    Robin Lanahan – Director of Marketing, Microsoft Tag creative lab, Startup Business Group at Microsoft

    Moderated by Piers Fawkes – Founder, PSFK

  • 2.00pm Audience conversation
  • 2.30pm Event ends
  • 3.00pm Mixer

Partners

This event is sponsored by Microsoft Tag.