Concepts For UNICEF: Creative Agencies Respond To The Future of Mobile Tagging

PSFK-UNICEF Future of Mobile Tagging

PSFK’s Future of Mobile Tagging report presents key trends in the mobile tagging space, so as to inspire creative agencies about their future use of technologies that include QR codes, barcodes and Microsoft Tags in branding and communication campaigns. This document brings together both literal and lateral inspiration to provide a framework within which organizations can begin to contemplate the issues facing the U.S. Fund for UNICEF and their fundraising efforts.

To start this exciting conversation, PSFK challenged advertising and design agencies from around the world to react to the Future of Mobile Tagging report. They were tasked with developing concepts making use of Microsoft Tag to address one or more or the needs set forth by the U.S. Fund for UNICEF in a creative brief. The end result of this initial phase of ideation is a set of 10 standout concept programs, described below. Each title below links to a full page with more detailed information about the concept.


gigantic ny-tag4life-mobile tags-microsoft-unicef

Tag4Life Taps Into College Students’ Idealism To Support UNICEF

A mobile game of ‘tag’ for college students generates awareness for UNICEF supported projects.

Created by: Gigantic, New York


water of life-unicef-mobile tagging

Zemoga Connects Water Cooler Talk With UNICEF’s Clear Water Campaigns

“Water of Life” is an initiative intended to direct attention to UNICEF’s Clean Water Campaign through scanning a mobile tag.

Created by: Zemoga Inc. New York City & Bogotá, Columbia.


Tag & Treat Spreads UNICEF Trick Or Treat Campaign Online

App enhances UNICEF’s successful Trick or Treat campaign. It streamlines the process of collecting money, but also gathers much more data which allows for the operation to spread online.

Created by: The Lost in the Forest Institute, Manchester, England


live with design-zero calories-app-unicef-microsoft tag

App Ties Potential Donors To UNICEF’s Work Through Engaging Content

Live With Design utilizes a Microsoft Tag to connect everyday people to UNICEF’s work, followed by a call to action.

Created by: Live With Design


zenmoga-mobile application-unicef

App Offers Shopping Deals, With The Option To Donate To UNICEF

A mobile application ties deals to donations, allowing consumers to quickly contribute the money they saved to a UNICEF-supported project.

Created by:Zemoga Inc. New York City & Bogotá, Columbia


scan and help-mobile tagging-posters-unicef-children

Using AR To Meet UNICEF’s Goal Of Connecting Different Cultures Around The World

SCAN AND HELP is a display advertising campaign that uses Mobile Tags to gather donations and form real human connections.

Created by: Zemoga Inc. New York City & Bogotá, Columbia.


1×2 App Enables Matching Donation To A Child In Need

1×2 aims to change the world of consumption, educating people in their daily buying experience by opening their minds to realities and issues that seem distant, using mobile innovation.

Created byWABI-SABI inspiration lab (Barcelona/Bogota)


i.object-unicef-mobile tagging

UNICEF And BBH Address Women’s Rights

Fusing Microsoft Tag’s capabilities with the hottest trends in fashion, the i. object clothing line will raise awareness of young women’s global fight against dehumanization and subjugation.

Created by: BBH, New York, USA


Play And Donate Game Make Use of Purchase Receipts

Through the use of Microsoft Tags on the receipts of purchases, this concept provides game-like incentives to encourage donations to UNICEF.

Created by: Great Works, New York, USA


UNICEF Fun Guide SapientNitro

Festival Fun Guide Unlocks Exclusive Content

Festival attendees unlock access to premium shows and facilities through a game-like mobile app that facilitates through donations to UNICEF.

Created by: SapientNitro, New York


PSFK-UNICEF Future of Mobile Tagging

PSFK Presents Future of Mobile Tagging report