PSFK is a New York City based trends research and innovation company that publishes a daily news site, provides trends research and innovation consultancy, manages a network of freelance experts and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better – whether that’s better products, better services, better lives or a better world.
Publishing
Each month over 500,000 people from around the world read PSFK’s website and newsletter for inspiration. PSFK.com actively reports on the latest changes and creative ideas in popular, consumer and business culture. PSFK has also produced a number of click to print books. More info…
Consulting
Leveraging a global network of scouts & experts, PSFK provides trends research and innovation consultancy to leading global corporations. Since 2005 PSFK has worked with companies like Apple, BMW, PepsiCo and Target. Clients turn to PSFK for its global reach, access to local intelligence, and our ability to find lateral inspiration that informs marketing innovation and product development. More info..,
Experts
The Purple List is PSFK’s network of trusted trends experts for hire. It’s a community of professionals across industries who can help companies with projects big and small, full time or ad-hoc. There’s no longer a need to find inspiration from the other side of the world by hiring a big local agency – simply contact a member of The Purple List.
Events
PSFK holds conferences and salons that foster discussion about the latest trends, innovation and creative thinking. By bringing together the world’s most innovative change-makers, we are able to shine a light on the creative ideas that come from understanding these trends. More info…
History of PSFK
PSFK began as a personal project of London-born New York-based Piers Fawkes in 2004 where he collected emerging ideas from around the world on a blog. His first collaborator was Simon King and Piers used their initials to name the site. Over time the site became popular as more content was published on a wide array of subjects by contributors from around the world.
In the summer of 2005, PSFK was first commissioned to provide advice to Anheuser Busch about trends in Europe. Our consultancy business has since grown and recently we have worked with global leaders including Apple, BMW, Pepsi and Target.
In March 2007 in New York, Piers Fawkes started the first of a series of conferences to bring to life the conversations that were taking place on the site. Since then, PSFK Conferences have taken place in London, Los Angeles, New York, San Francisco and Singapore. In late 2008, PSFK created the Good Ideas Salons as intimate forums around single topics. These salons are run by PSFK and friends across the globe.
In January 2009, PSFK launched the Purple List network of experts to help introduce corporations and creative service organizations to innovation and research freelancers.
At the end of 2009, with growth in staff, we moved to a new office in SoHo.
In 2010, we hope to make PSFK better for our readers, our guests, our network and our clients. Let us know what you think.
Recent Press & Speaking Engagements
Piers Fawkes featured in Monocle Magazine
PSFK featured in Russia’s Kommersant Magazine
PSFK named one of Entrepreneur Magazine’s “100 Brilliant Companies”
PSFK featured in The Financial Times
Other recent press mentions for Piers Fawkes (founder & CEO) and PSFK: AdAge, Asahi Shimbun, AdWeek, BBC, BevNet, Boston Globe, Brand Republic, Brand Strategy, Business Week, Campaign, CNBC, CNNMoney.com, Fast Company, Denver Post, Fortune, Independent and Wired.
PSFK’s founder Piers Fawkes is a regular speaker at conferences and private talks. He has spoken at the AAAA Account Planning Conference, Brand Licensing, Columbia University, Future Trends (06, 07, 08, 09), MediaGuardian’s Changing Advertising, Parsons The New School Of Design; as well as PSFK Conferences and Good Ideas Salons. Piers and PSFK team members are available for speaking engagements – use the contact form to inquire.
Addresses & Telephone Numbers
PSFK operates from a head office in New York. If you wish to contact our office, please use the contact form on the right or reach us via the information listed below.
PSFK LLC, 466 Broome Street, New York, NY 10013 USA
Switchboard: +1 646.520.4672 / email
Advertising & Sponsorship : +1 646.520.4665 / email
Business Development & Sales (US & Global): +1 646.520.4665 / email
Editorial: email
Events: +1 917.214.1265 / email
Finance: +1 917.214.1265 / email
