PSFK is a trends research, innovation, and activation company that publishes a daily news site, provides trends research and innovation consultancy and hosts idea-generating events. We aim to inspire our readers, our clients and our guests to make things better – whether that’s better products, better services, better lives or a better world.
Publishing
Each month over 400,000 people from around the world read PSFK’s websites and newsletters for inspiration. PSFK.com actively reports on the latest changes and creative ideas in popular, consumer and business culture. PSFK also produces a wide-range of custom content for clients.
Consulting
Leveraging a global network of experts, PSFK provides trends research and innovation consultancy to companies like Apple, Anheuser-Busch, BBC, BMW, Coca-Cola, Modelo Group, MTV, Nordstrom, NBC Universal, Target, Tchibo and SK Telecom. Clients turn to PSFK for its global reach, access to local intelligence, and our ability to find lateral inspiration that informs marketing, innovation and product development. More information on our services can be found HERE.
Experts
The Purple List is PSFK’s network of trusted trends experts for hire. It’s a community of professionals across industries who can help you with projects big and small, full time or ad-hoc. There’s no longer a need to find inspiration from the other side of the world by hiring a big local agency – simply contact a member of The Purple List.
Events
PSFK holds conferences that foster discussion about the latest trends, innovation and creative thinking. By bringing together the world’s most innovative change-makers, we are able to shine a light on the creative ideas that come from understanding these trends. The PSFK Conference series is international in scope with events taking place in London, Los Angeles, New York, San Francisco and Singapore. Our media kit can be found HERE.
Consumer Insights
PSFK co-founded Peep Insights & Revelations with Maria Vrachnos in response to a gap in the quality of focus groups and research reports. Peep was created to provide clients with better research – employing a combination of non-traditional methodologies and innovation techniques that delve deep into the consumer psyche – identifying the “why” behind behaviors.
From exploratory needs to consumer immersions, Peep’s toolbox is deployed against research objectives and includes ethnographic and videographic layers to ensure highly visual and revealing insight deliverables. More information about Peep can be found here.
Advertise on PSFK
Each month, 400,000 people visit our sites or read our newsletter. PSFK caters to an audience of influencers, creative professionals and change-makers from around the world. They visit the site daily in search of inspiration, and the knowledge necessary to stay ahead of the competition. Our readers are active in the blogosphere, regularly sharing PSFK content with their peers.
The PSFK.com audience has a high level of disposable income; a strong interest in fashion and design; an active lifestyle; and relies on heavy utilization of online and mobile tools to lead their lives. PSFK offers a number of ways to interact with our audience including sponsored content and traditional online advertising.
If you would like to discuss further or have an RFP you wish us to respond to, contact Jeff Weiner (jeff.weiner@psfk.com) at +1 917 595 3401 or via the form below.
The PSFK MEDIA KIT can be found HERE.
Recent Press & Speaking Engagements
PSFK Named one of Entrepreneur Magazine’s “100 Brilliant Companies”
PSFK Featured in The Financial Times
Other recent press mentions for Piers Fawkes (founder & CEO) and PSFK: AdWeek, Asahi Shimbun, BBC, BevNet, Boston Globe, Brand Republic, Brand Strategy, Business Week, Campaign, CNBC, CNNMoney.com, Fast Company, Denver Post, Financial Times, Fortune, Independent, Ottowa Citizen, Royal Magazine and Wired.
Piers Fawkes has spoken at the AAAA Account Planning Conference, Brand Licensing, Columbia University, Future Trends (06, 07, & 08) and MediaGuardian’s Changing Advertising; as well as PSFK Conferences in London, Los Angeles, New York City, San Francisco, and Singapore.
PSFK team members are available for speaking engagements – use the contact form to inquire.
Addresses & Telephone Numbers
PSFK operates from a head office in New York with a network of representatives in cities that include London, Hamburg, New York, Sao Paulo, Shanghai and Singapore. If you wish to contact our office or representatives, please use the contact form on the right or reach us via the information listed below.
Addresses & Telephone Numbers
PSFK LLC
Address: 466 Broome Street, New York, NY 10012 USA
Switchboard: +1 917 595 2227 / email
Advertising: + 1 917 595 3401 / email
Editorial: + 1 917 595 2219 / email
Events: +1 917 214 1265 / email
Finance: +1 917 214 1265 / email
Sales (US & Global): + 1 917-595-3401 / email
History of PSFK
PSFK all began when Piers and Simon (Fawkes and King) stopped emailing each other pieces of trend and idea news between New York and London – and instead started adding their observations on a website called PSFK.com.
There was no special formula, the guys just saw something that caught their eye – normally a cultural or consumer trend. Within a short time a few other folk wanted to write about what they were noticing too. People from Australia, from Norway, from Chicago. Then more people wanted to write for PSFK – from Los Angeles, from Mumbai, from Vancouver, from Mexico City – and the more people wrote, the more people came to read PSFK.com. In 2005, we moved into a new office in New york City’s SOHO and started the business as you know it today.
