Future Of Gaming

The Future Of Gaming

PSFK’s Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.

Published December 2011

We recognize that there is a tremendous amount of research and study taking place around gaming, and this report reflects our contribution to that conversation. The report provides a current snapshot into the innovative ways that games are being used within the broader marketplace, examine their expanding role in effecting change on an individual and societal level, and highlight the new technologies that are making these experiences possible.


An overview of this report can be viewed in the frame to the right. For download and embed options for our summary decks, please visit

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Private Presentations

The team at PSFK Labs can present tailored versions of the findings of the report to private corporate teams and at public events. To book an in-person presentation, contact

Team Workshops

Turn the trends into action, with a PSFK Workshop. Customized specifically for your business' goals, needs and culture, this is a two-day intensive, hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact