PSFK’s Future of Mobile Tagging presents key trends in the mobile tagging space, so as to inspire marketers and their creative agencies about the future use of technologies that include QR codes, barcodes and Microsoft Tags in their branding activity and communication campaigns.
Mobile tags offer a unique opportunity for brands and their agencies to interact with potential and existing customers. These two dimensional barcodes can be applied to almost any surface and the information contained within them can be leveraged to create incentives and drivers that lead consumers along the purchase path.
By bridging the online-offline divide with a click of a mobile phone button, mobile tags can drive a brand or product’s awareness. In this report we look at how companies are using competitions and gaming to engage a new audience.
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