The Sports Debrief

In the world of sport, the difference between winning and losing is decided by the narrowest of margins. As a result, athletes are forever looking for a competitive edge that will help them outpace their rivals, continue honing their craft and push past their next challenge.

The Sports Debrief provides inspiration for all creative professionals no matter what market sector or business discipline they focus on. This PSFK report shares insights and key takeaways that inspire personal optimization not just in the realm of sport, but also in business and health. Dive into our findings to understand how the latest wearable tech, dietary routines and cognitive techniques can unlock actionable lessons in your work.

Summary Presentation

Featured in the 20+ page report, readers will find:
  • 5 keys for exceptional performance on and off the field
  • 7 comprehensive trends elevating a performer in every stage of the workout process
  • 21 best-in-class examples of companies optimizing performance for the individual athlete
  • Lessons for creative businesses to improve workflow, marketing and customer experience
  • Insights and statistical support from industry leaders
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Private Presentations

The team at PSFK Labs can present tailored versions of the findings of the report to private corporate teams and at public events. To book an in-person presentation, contact

Team Workshops

Turn the trends into action, with a PSFK Workshop. Customized specifically for your business' goals, needs and culture, this is a two-day intensive, hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact