In a humorous display of the interplay between the digital realms and real life, Pizzeria Delfina in San Francisco has started outfitting its staff with t-shirts bearing quotes from some of their “best” 1-Star Yelp reviews. The move is interesting for a number of reasons, but in particular because it points to a real understanding of how much these reviews mean to businesses nowadays. Social media platforms that provide peer-to-peer reviews have at least caught up with, if not surpassed, the once powerful sway held almost exclusively by the classic expert reviewer. And while this new methodology may offer a [...]
Read more...March 5, 2009
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