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2012 Olympics
Culture august 23, 2012

The Olympic Games in Derbyshire & Retail Design In Shenzhen [PechaKucha]

The international design hub shares presentations on how to create the most appealing shopping environment for customers.

Advertising august 11, 2012

How Brands Could Have Approached Sponsoring The Olympics

PSFK chats with Kim Myhre, CEO of Project: WorldWide EMEA, for his take on how a business can still be relevant, and popular without being invasive.

Advertising august 10, 2012

Twitter Users Defend The Olympic Flame Against Real-Time Weather In London

This interactive website urges fans to help keep the torch alive by tweeting and clicking to fuel the fire.

Advertising august 2, 2012

Gillette Creates Holographic Water Show Featuring Larger Than Life Athletes

The shaving brand virtually depicts the U.S. Olympic team in Boston Harbor.

Advertising july 28, 2012

Coca-Cola Airs Olympics TV Show In Over 30 Countries

The beverage giants targets teens during the Olympics by airing a 10-episode television series that features athlete interviews and music.

Design april 23, 2012

A Sneak Peak At The Ralph Lauren U.S. Olympic Closing Ceremony Outfits

The Olympic Committee unveiled the official end-of-games uniforms for the 2012 London games.

Advertising april 20, 2012

Olympic Committee Launches Its Own Social Network [Headlines]

Athlete community will be able to directly interact with fans around the world

Advertising february 23, 2012

Non-Sponsor Nike Is The Brand Most Associated With Olympics [Headlines]

World famous sportswear company is closely tied with international sport competition even without direct affiliation.

Advertising december 19, 2011

BMW Encourages Customers To Pay Digital With 2012 Olympics Sweepstakes

The contest encourages customers to explore online account services, available 24/7.

Advertising january 24, 2011

‘Room For London’ Set To Be 2012’s Star Attraction [Pics]

The one bedroom temporary structure will take 'pop up' ethos to new heights for London Olympics.

Advertising july 6, 2010

Playing With Cadbury’s Spots V Stripes

A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.

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