ABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles.
Read more...October 16, 2009
April 22, 2009
Absolut Kindness in London
Following their ‘Kindness as Currency’ TV ad which debuted last week, Absolut is engaging with people in a range of surprising ways this week in London. All around the city, the brand is handing out freebies to people who perform an act of kindness, which could be as simple as smiling at someone. At cinemas in Islington and Clapham, customers exchanged high-fives and compliments for free snacks and drinks, and in Shoreditch and Soho, a simple smile earned people a free coffee. Details of upcoming ‘kindness’ events for the rest of the week are being posted on the Absolut Kindness [...]
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