@PSFK » absolut http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Absolut Installation Puts The Sounds Of India Inside Its Bottles http://www.psfk.com/2012/02/absolut-installation-india-bottles.html Thu, 02 Feb 2012 14:15:07 +0000 Absolut Installation Puts The Sounds Of India In Its BottlesProximity sensors inside allow people to listen to a selection of curated Indian sounds through the brand's packaging.]]> Absolut Vodka Creates Paper Shadow Installation At A Parisian Bus Stop http://www.psfk.com/2011/12/absolut-vodka-creates-paper-shadow-installaion-at-a-parisian-bus-stop.html Thu, 22 Dec 2011 19:04:39 +0000 Screen Shot 2011-12-20 at 2.18.44 PMThe vodka brand collaborated with a German artist to create a paper shadow work that is both ad and public art piece. ]]> Absolut Blank Campaign Generates Opportunities For Creative Expression http://www.psfk.com/2011/11/absolut-blank-campaign-generates-opportunities-for-creative-expression.html Mon, 14 Nov 2011 16:10:54 +0000 Absolut-Blank-App-ThumbnailThe vodka brand has released avenues for average consumers to participate in an advertising campaign that creates art through movement.]]> Absolut Celebrates 30 Years Of Marketing To The LGBT Community http://www.psfk.com/2011/11/absolut-celebrates-30-years-of-marketing-to-the-lgbt-community.html Mon, 14 Nov 2011 12:49:38 +0000 Absolut Celebrates 30 Years Of Marketing To The LGBT CommunityThe vodka brand introduces a yearlong campaign commemorating its efforts to reach lesbian, gay, bisexual and transgender consumers.]]> Absolut Collaborates With British Fashion Designer For ABSOLUT MODE Edition http://www.psfk.com/2011/10/gareth-pugh-collaborates-for-absolut-mode-edition.html Wed, 26 Oct 2011 12:08:16 +0000 pugh-absolut-01The vodka brand is collaborating with Gareth Pugh to launch a couture-inspired bottle. ]]> Ed Cotton: Innovating The Air Travel Experience http://www.psfk.com/2011/09/ed-cotton-innovating-the-air-travel-experience.html Mon, 26 Sep 2011 18:24:59 +0000 Korean Airlines used the extra space in the Airbus 380 to install an in-plane duty-free shop and a bar.]]> Absolut Vis10ns At The Fringe In Dublin [Pics] http://www.psfk.com/2011/09/absolut-vis10ns-at-the-fringe-in-dublin-pics.html Tue, 13 Sep 2011 12:08:06 +0000 Absolut Vis10ns At The Fringe In Dublin [Pics]10 original artists create unique artworks out of 8ft tall bottles.]]> Korean Air Partners With Absolut To Add Bars To Its Jets http://www.psfk.com/2011/07/korean-air-partners-with-absolut-to-add-bars-to-its-jets.html Fri, 29 Jul 2011 11:45:51 +0000 Korean Air Partners With Absolut To Add Bars To Its JetsThe Airbus 380s will be fitted with three bars; two in Business Class and one in First Class.]]> ABSOLUT San Francisco: Make My Video http://www.psfk.com/2011/06/absolut-san-francisco-make-my-video.html Tue, 21 Jun 2011 11:05:52 +0000 absolut_sfIn the new advertising campaign from leading vodka brand consumers are offered the chance to create their own interpretation of San Francisco. ]]> This Is Your Brain On Cocktails: Brainwaves Afford Novel Means For Brand Engagement http://www.psfk.com/2011/05/this-is-your-brain-on-cocktails-brainwaves-afford-novel-means-for-brand-engagement.html Wed, 04 May 2011 14:46:35 +0000 future-everything-flavour-collider-marcos-lutyensFutureEverything Festival showcases Absolut's Flavour Collider, a stunning incorporation of brain technologies and art.]]> The Week In Brand Strategy & Advertising http://www.psfk.com/2010/06/the-week-in-brand-strategy-advertising.html Mon, 21 Jun 2010 01:02:42 +0000 2010-06-15_0944PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> Ron English For Absolut http://www.psfk.com/2010/06/ron-english-for-absolut.html Wed, 09 Jun 2010 14:44:03 +0000

Artist creates murals across Italy for ad campaign.

]]> ABSOLUT VODKA And Jay-Z Give The People What They Want http://www.psfk.com/2010/03/absolut-vodka-and-jay-z-give-the-people-what-they-want.html Wed, 03 Mar 2010 16:42:29 +0000 ABSOLUT VODKA And Jay-Z Give The People What They WantLast night, ABSOLUT VODKA unveiled a new documentary, NY-Z, during a Jay-Z concert at Madison Square Garden. ]]> ABSOLUT and Spike Jonze’s Robot Love Story http://www.psfk.com/2010/02/absolut-and-spike-jonzes-robot-love-story.html Fri, 12 Feb 2010 15:06:33 +0000 We recently took notice of Spike Jonze’s short film for Absolut vodka – “I’m Here” – which premiered at the Sundance Film Festival in January.]]> Optimism Vs. Pragmatism In Brand Campaigns http://www.psfk.com/2010/01/optimism-vs-pragmatism-in-brand-campaigns.html Mon, 25 Jan 2010 15:48:17 +0000 An article by Stuart Elliott in the New York Times suggests that brands are taking a more realistic approach with the tone conveyed in their communications strategies in the new year.]]> ABSOLUT Vodka Goes Logoless for a New Campaign http://www.psfk.com/2009/10/absolut-vodka-goes-logoless-for-a-new-campaign.html Fri, 16 Oct 2009 15:43:23 +0000 ABSOLUT Vodka Goes Logoless for a New CampaignABSOLUT is going with the ever popular brandless branding for a new limited edition series of bottles.]]> Absolut Kindness in London http://www.psfk.com/2009/04/absolut-kindness-in-london.html Wed, 22 Apr 2009 14:24:23 +0000 kindnessFollowing their ‘Kindness as Currency’ TV ad which debuted last week, Absolut is engaging with people in a range of surprising ways this week in London. All around the city, the brand is handing out freebies to people who perform an act of kindness, which could be as simple as smiling at someone. At cinemas in Islington and Clapham, customers exchanged high-fives and compliments for free snacks and drinks, and in Shoreditch and Soho, a simple smile earned people a free coffee. Details of upcoming ‘kindness’ events for the rest of the week are being posted on the Absolut KindnessRead more...]]>