Tag: account planning
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PSFK curates some of the strategy, digital and creative advertising news catching our attention.
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The practical side of Planningness is unique strength and it’s one event where speakers have the opportunity...
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Farrah Bostic at Pretty Little Head got us wondering if we've 'observed' insights to death.
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It's pretty easy to get confused and caught up when you are trying to plan ahead- there can be lots of...
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Molly Aaker talks to Rupert Newton, who shares ideas and gives advice based on his 20 years of experience in...
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When it comes to benchmarking greatness in the world of communication, it's never been tougher. The old...
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The ad industry is going through something of a cultural shift and will emerge in a new space where...
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Tension is the elemental force of creativity. Creativity is about making something new, pulling it out of the...
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New listings from PSFK’s job board, including opportunities from from LEGO, MTV and fuseproject.
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There's no substitute for real time spent with real people learning about human connections to brands and...
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The Account Planner's most important "product" is supposed to be the creative brief. However, things have...
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A few of the great jobs recently listed on the PSFK job board.
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New listings from PSFK’s job board.
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New listings from PSFK’s job board from companies from L.L.Bean to SeamlessWeb.
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"Account Planning Guru," Paul Feldwick argues that creative needs to be thinking about "artistry", rather than...
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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The advertising planning expert argues that research should never be considered 'true.'
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James Shuttleworth, Chief Strategy Officer at Draft FCB, shares key points on how to keep the creative juices...
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Colorblind is a consultancy based in Lebanon; PSFK caught up with their founder, Frida Chehlaoui, to discuss...
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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A planning tool with roots in social psychology can help brands increase their local relevance across...
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Great companies are looking for a Strategy Intern, Design Strategist, Experience Designer and more.
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Newsweek warns of declining creativity scores, and asks if the trend can be reversed by teaching the skill?
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Catch up with our five part video series exploring the world of account planning.
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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In the fourth episode, the importance of understanding people in a deep and empathetic way is discussed by...
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In the third episode, the importance of having a deep, insatiable curiosity about the world is discussed by...
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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In the second episode, the importance of storytelling and clear, inspiring communication is discussed.
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In this first episode, the often amorphous practice of intuitive problem solving is defined and examined by...











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