http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/agency-intern-housing-rewards.html Tue, 31 Jan 2012 18:54:41 +0000 Ad agency Mortierbrigade creates tiered living quarters with different stages of comfort for trainees that depend on their in-office performance -- ranging from campsite to luxury suite.]]> http://www.psfk.com/2012/01/twitter-gumball-clock.html Tue, 17 Jan 2012 20:28:25 +0000 A UK ad agency creates a physical app that alerts and rewards employees for new social media fans.]]> http://www.psfk.com/2011/12/your-predestined-future-predicted-on-a-t-shirt.html Thu, 15 Dec 2011 15:46:40 +0000 Creative agency in London teams up with a clairvoyant to create Psychic Tees. ]]> http://www.psfk.com/2011/11/shesays-gives-away-digital-creative-secrets.html Tue, 29 Nov 2011 15:50:44 +0000 A one day course in NYC will feature award-winning digital creative directors sharing the tricks of their trade.]]> http://www.psfk.com/2011/11/renowned-war-artist-illustrates-life-in-an-ad-agency-pics.html Thu, 17 Nov 2011 13:04:42 +0000 Matthew Cook creates a series of drawings for Mother London. ]]> http://www.psfk.com/2011/11/psfks-top-five-stories-of-the-week-2.html Fri, 11 Nov 2011 17:27:24 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2011/11/boston-ad-agency-gets-its-own-beer-vending-machine.html Wed, 09 Nov 2011 12:00:12 +0000 Arnold's RFID-activated machine has a touchscreen interface with Twitter integration and dispenses six varieties of its own branded brew.]]> http://www.psfk.com/2011/11/noah-brier-what-if-an-agency-had-an-api-headlines.html Thu, 03 Nov 2011 16:26:01 +0000 Ex-planner and founder of tech-startup Percolate wonders how the soft and unstructured 'data' within creative shops can really be openly distributed. ]]> http://www.psfk.com/2011/09/vinyl-album-covers-superimposed-on-france-pics.html Thu, 29 Sep 2011 12:06:06 +0000 A French radio station comes up with a fun and quirky ad campaign that blends album covers with reality. ]]> http://www.psfk.com/2011/09/live-game-allows-facebook-users-to-stain-win-designer-clothes-video.html Mon, 05 Sep 2011 12:17:05 +0000 Saatchi & Saatchi created an interactive campaign for Ariel that allowed Facebook users to squirt and stain designer clothes in real time. ]]> http://www.psfk.com/2010/10/a-website-built-and-existing-on-twitter.html Thu, 21 Oct 2010 19:13:53 +0000 Kamchatka has foregone a traditional website in favor of developing its full online presence on the micro-blogging service.]]> http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-13.html Fri, 10 Sep 2010 17:02:30 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/08/ad-agency-seeks-to-revive-the-new-york-cosmos.html Mon, 23 Aug 2010 19:11:54 +0000 Anomaly uses its creative resources in an attempt to bring back the Major League Soccer team.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-6.html Fri, 23 Jul 2010 16:14:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/06/is-it-time-to-remove-advertising-from-the-web.html Thu, 10 Jun 2010 15:30:35 +0000 Piers Fawkes argues that it's time to drop the banners and instead publishers need to concentrate on brand-fueled content.]]> http://www.psfk.com/2010/04/ad-agencies-as-product-developers-ipad-case.html Mon, 19 Apr 2010 07:05:15 +0000 In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices.]]> http://www.psfk.com/2010/02/the-new-agency-superstar-the-digital-technologist.html Thu, 18 Feb 2010 13:27:02 +0000 AdWeek's recent Digital Special Report showcased a relatively new role being created and filled by several traditional ad agencies.]]> http://www.psfk.com/2010/02/welcome-to-advertising-creative-commentary-on-the-ad-agency-from-india.html Mon, 01 Feb 2010 20:24:11 +0000 Omkar Sane and Aindri Chakraborty's book Welcome To Advertising Now Get Lost is a series of creatively illustrated comments on the shortcomings of the advertising industry.]]> http://www.psfk.com/2009/08/agency-pink-slips-inspire-lemonade.html Thu, 13 Aug 2009 20:21:06 +0000 Agency laid you off? Make Lemonade. That’s exactly what Eric Proulx did when he was laid off from his copywriting job. He launched his own blog as a support system for ad agency creatives and the overwhelming response inspired the idea for Lemonade. The short documentary candidly tells the story of former directors, designers, and writers from the instant they were fired and what came next. Each person describes how their dismissal dramatically changed their life. The time to pursue life-long dreams ranging from painting to holistic healing became new sources of creativity. Lemonade will be released for free onlineRead more...]]> http://www.psfk.com/2009/02/the-new-agency-model-doing-good.html Thu, 26 Feb 2009 21:24:05 +0000 With ad business drying up as clients cut costs across the board, agencies suddenly find themselves in an industry with a whole lot less of everything to pitch, market and sell. While this is no doubt a bleak prospect for many agencies, author Rob Walker views the current situation as the perfect opportunity for them to work on their own ideas for a change and gasp! – maybe even do some good in the process. His suggestion – pro bono advertising on behalf of socially conscious causes. Think of it as culture jamming from the inside. But it’s not as radicalRead more...]]> http://www.psfk.com/2006/06/ad_agency_blogs_all_talk_no_trousers.html Mon, 05 Jun 2006 15:59:10 +0000 A couple of months ago there was a little bit of hoo-ha about Hill Holiday turning their website into a blog. If we look at the number of posts they've produced since that date (and compare the effort with other agency blogs), it looks like HH's efforts was all talk and no trousers.]]>