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Fitness & Sport
AR / VR
Face Swap Ad Inspires Empathy With Others
20 april 2016
A new set of print ads want to put you in the place of others to inspire compassion
Shoes Designed to Kick Cigarette Smoking to the Curb
18 september 2015
Vans and truth collaborate on a youth non-smoking campaign
QuitBit Doesn’t Time Your Run, It Times Your Life Expectancy
17 september 2015
A grim (and fake) Fitbit-like wearable wants to remind the younger crowd to plan ahead
Fully Knitted 7up Bus Tours Streets of London
1 december 2014
7up Free celebrates a new global look and fee with a revamped classic Routemaster bus – knitted inside and out
Coca-Cola Gets A Colorless, Eco-Friendly Can Redesign
8 july 2014
Concept packaging eliminates toxic manufacturing materials while retaining elements of the brand.
Convicted Felons Create Ad Campaigns For Major Brands [Pics]
12 march 2014
Concepting With Convicts taps into prisoners' creative potential.
Baggage Claim Doubles As A Prize-Giving Wheel Of Fortune
2 december 2013
Another example of innovative Zappos marketing.
Google Autocomplete Suggestions Reveal Worldwide Sexism [Pics]
21 october 2013
Ad campaign fights back against internet search terms like "Women shouldn't have rights."
Submarine Rises Up From Beneath City Street
2 october 2013
As part of a publicity stunt by an Italian insurance company, the submarine appeared to be crashing through the sidewalk in Milan.
Brands Offer Prizes To Instagrammers With The Most Ad-Worthy Photos
5 august 2013
New app offers rewards to users who let companies use their personal pictures in their campaigns.
Recycling Campaign Hopes To Give Trash A Second Life [Video]
19 july 2013
With the tagline “I Want to be Recycled,” Keep America Beautiful aims to increase the amount of garbage that is repurposed.
Beer Fridge Only Opens By Scanning Canadian Passport [Video]
27 june 2013
Molson Canadian launched a campaign aimed at restoring Canadian pride by placing exclusive fridges in select European areas.
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