http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:00:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/dove-london-subway-tweets.html Tue, 14 Feb 2012 13:30:56 +0000 Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.' ]]> http://www.psfk.com/2012/01/kinect-star-wars-lightsaber.html Mon, 30 Jan 2012 14:45:20 +0000 The gesture based technology finds the perfect use in the new XBox 360 Star Wars game launching soon. ]]> http://www.psfk.com/2012/01/mentos-iphone-game.html Mon, 16 Jan 2012 15:20:00 +0000 Famous game designer Graeme Devine creates Spider Swiper after the commercial became a hit with fans. ]]> http://www.psfk.com/2011/11/flexible-home-loans-advertised-with-a-3d-overlay-on-a-stretched-bus.html Wed, 16 Nov 2011 18:23:15 +0000 A Sydney-based agency successfully uses an "under-utilized medium" to drive a new service's unique selling proposition. ]]> http://www.psfk.com/2011/11/microsoft-ad-pays-hommage-to-hacks.html Wed, 02 Nov 2011 11:50:25 +0000 This commercial shows the full potential of the Kinect device due to innovative tweaks. ]]> http://www.psfk.com/2011/11/google-makes-targeted-ads-more-transparent-manageable.html Wed, 02 Nov 2011 11:45:16 +0000 Global search company is preparing to launch a new feature that sheds more insights on ads that appear in searches and Gmail. ]]> http://www.psfk.com/2011/09/angry-birds-speak-out-on-chrome-video.html Thu, 29 Sep 2011 12:03:28 +0000 The Internet giant creates a televised commercial to promote their web browser using well-known characters from the popular game. ]]> http://www.psfk.com/2011/09/ubs-employs-the-talents-of-renowned-artist-for-global-ad-campaign-video.html Mon, 12 Sep 2011 16:51:57 +0000 Artist Stephen Wiltshire sketched the skyline of New York City from memory as part of the Swiss bank's latest marketing endeavor.]]> http://www.psfk.com/2011/09/greenpeace-offers-5000-to-attack-volkswagens-winning-ad.html Thu, 08 Sep 2011 12:01:57 +0000 The environmental organization retaliates against the car maker for opposing cuts to CO2 emissions, by creating a competition that will award the best spoof ad.]]> http://www.psfk.com/2011/09/first-ever-commercial-to-feature-a-lesbian-couple-video.html Mon, 05 Sep 2011 12:28:18 +0000 K-Y will run the first-ever TV commercial that will include a lesbian couple to introduce their K-Y 'Intense' product.]]> http://www.psfk.com/2011/09/live-game-allows-facebook-users-to-stain-win-designer-clothes-video.html Mon, 05 Sep 2011 12:17:05 +0000 Saatchi & Saatchi created an interactive campaign for Ariel that allowed Facebook users to squirt and stain designer clothes in real time. ]]> http://www.psfk.com/2011/08/levis-pulls-riot-ad-after-public-outcry-headlines.html Mon, 29 Aug 2011 17:01:04 +0000 Public outcry forced Levi's to pull an ad it launched on Facebook last week. Titled ,'Levi's Legacy', the commercial seemingly glorified the London riots.]]> http://www.psfk.com/2011/08/linkedin-users-unhappy-with-social-ads-headlines.html Thu, 18 Aug 2011 16:23:01 +0000 LinkedIn recently introduced a new form of advertising where it places users' photos in product endorsement ads without their permission.]]> http://www.psfk.com/2011/08/cryptic-video-is-actually-an-ad-for-vitamin-water-video.html Mon, 15 Aug 2011 15:46:37 +0000 The popular energy drink, Vitamin Water releases a video that seems more like a kaleidoscopic color trip than an ad.]]> http://www.psfk.com/2011/07/topshop-removes-image-of-size-zero-model-from-site-headlines.html Fri, 15 Jul 2011 12:57:46 +0000 Complaints from the Daily Mail and eating disorder groups pressure the clothing retailer to pull out the image of a too-skinny model.]]> http://www.psfk.com/2011/07/influads-a-crowdsourced-advertising-network.html Mon, 04 Jul 2011 15:52:19 +0000 Online ads need to modernize to keep pace with changing technology. Asking user what they want to see is one way to accomplish that. ]]> http://www.psfk.com/2011/06/popcorn-sofa-bag-ad-concept-boosts-sofa-sales-in-brazil-video.html Mon, 06 Jun 2011 11:15:57 +0000 Brazil's Magazine Luiza boosted its sales with an innovating "pop-up" marketing campaign from Ogilvy. ]]> http://www.psfk.com/2011/01/who-spent-the-most-on-advertising-in-2010.html Fri, 21 Jan 2011 15:49:26 +0000 Which companies spent the most last year to get your attention, and how much did they spend? ]]> http://www.psfk.com/2011/01/slowing-down-wont-kill-you-pics.html Wed, 19 Jan 2011 19:57:30 +0000 A simple and effective public safety ad from JayGrey, Australia.]]> http://www.psfk.com/2010/06/video-mcdonalds-first-gay-ad-airs-in-france.html Thu, 03 Jun 2010 10:00:06 +0000 A first attempt at changing its image. ]]> http://www.psfk.com/2009/09/oh-brother-ad-from-seat.html Fri, 25 Sep 2009 08:00:36 +0000 The more they love the monster the bigger it grows. What happens when it can't fit in the car?]]> http://www.psfk.com/2009/01/ad-sales-decline-quality-of-advertising-follows.html Mon, 26 Jan 2009 21:41:32 +0000 Hamilton Nolan at Gawker wrote an interesting post about the decline of good advertising on television. It’s been quite noticeable lately (in New York at least) how many prime-time advertising spots have been bought by what seems to be infomercial and low-production-value spots. The glitzy Lexus ads have been replaced with advertisements for smock-like blankets with long-sleeves, Amish-made faux-fireplace heaters and strange, mouth-aligned goatee trimmers. Nolan writes: The collapse of ad sales, and the decline of the auto industry, means that even regular networks—and even, sometimes, in prime time—are increasingly forced to plug empty spots with cheap ass infomercial standbys.Read more...]]> http://www.psfk.com/2005/06/getting-a-creative-job-at-a-us-ad-agency.html Fri, 17 Jun 2005 00:32:04 +0000 The team at marketing blog AdHoles endured call after call to 89 agencies and got the names of 86 recruiters, 68 email addresses and from some of them, found out nifty info like whether they want your full portfolio or a mini book, to contact them via email or phone, what accounts have been lost and won, and most importantly, what positions they’re hiring for. All this is provided in a nice 25 page book with room for notes on each agency for only $29. Gig Spy]]> http://www.psfk.com/2005/06/time-lapse-graf-advertising.html Fri, 03 Jun 2005 18:00:00 +0000 Time has a new ad on New York’s Houston Street which will evolve over the next few weeks with the help of a graffiti artist. Time’s agenny Fallon has commissioned COPE2 to tag the billboard with tags over a four week period culminating with the application of the Time logo and promotional copy. [Image & Info Via AdRants]]]>